DEWA sponsors ‘Clean-Up the World’ Campaign for beaches

The Dubai Electricity and Water Authority, DEWA, sponsored a ‘Clean-Up the World’ campaign, organised by the Emirates Marine Environment Group, EMEG, to clean up the coastal beaches of the Jebel Ali Marine Sanctuary, plant mangroves trees, and release the finned black seabream fish into the sea.

Saeed Mohammed Al Tayer, MD and CEO of DEWA, took part in the activities in the presence of Barbara Leaf, the US Ambassador to the United Arab Emirates, and Paul Malik, the US Consul- General in Dubai. Also, a number of DEWA senior officials, employees, and stakeholders, along with scout groups from USA and UK, attended the event.

"DEWA sponsored the ‘Clean-Up the World’ campaign as part of its efforts to adhere to the vision of the Vice President, Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum, who emphasised that preserving the environment and the natural resources is a serious challenge to UAE’s quest for sustainable development. This is also aligned with DEWA’s strategy to launch and sponsor campaigns that raise awareness amongst society members on the importance of sustainable lifestyle and rationalisation of resources. We reinforce such practices aiming to protect the environment and the wildlife through maintaining the cleanliness of the natural sanctuaries. This affirms our commitment to supporting the national efforts to attain the balance between development and environment protection and contribute to the achievement of Dubai Plan 2021, to make Dubai a smart and sustainable city. It also supports our vision to be a sustainable innovative world-class utility," AL Tayer said.

"We are pleased to co-operate with the EMEG as a sponsor of this exceptional campaign to clean up the coastal beaches of Jebel Ali Marine Sanctuary, one of the most important sanctuaries in Dubai, in light of the recently signed MoU between DEWA and EMEG during the 19th Water, Energy, Technology and Environment Exhibition, WETEX 2017. This MoU enhances mutual co-operation between the two parties, including organising events and programmes related to biodiversity and launching voluntary initiatives to support DEWA’s vision and objectives. It also includes supporting the environmental and heritage programmes, and developing projects of common interest, especially those related to sustainability and environmental footprint, among other topics," Al Tayer added.