Wyndham hotel leverage power of TripAdvisor

TripAdvisor Inc. announced a new partnership with Wyndham Hotel Group, the world's largest hotel company with over 7,200 hotels. Through the partnership, Wyndham Hotel Group is displaying TripAdvisor ratings, reviews and opinions on the Wyndham Rewards loyalty program site with plans to expand TripAdvisor content to 11 of the Hotel Group's brands later this year. The partnership helps potential guests make more informed decisions based on fellow travelers' feedback, providing them with a one-stop shop. Gareth Gaston, Senior Vice-President of e-commerce at Wyndham Hotel Group, said: "We are delighted to align with TripAdvisor to display reviews and help our guests choose the right hotel for their stay and reduce the need to shop around and read reviews elsewhere. This partnership underscores Wyndham Hotel Group's commitment to provide the best possible lodging experience, from booking to check out." Severine Philardeau, Vice-President of Partnerships at TripAdvisor, said: "We couldn't be happier to announce our partnership with Wyndham Hotel Group, the world's largest hotel company. This move demonstrates the Company's desire to embrace traveler feedback and will enable potential guests to make better informed decisions based on traveler insights." To date, more than 250 companies have entered into an agreement to feature TripAdvisor content, including hotel chains, Destination Marketing Organizations (DMOs), airlines and online travel agencies, as well as a growing number of businesses and organizations seek to enhance their offerings with user-generated content.