My Fortune, Chennai selects Utell for sales

India’s newly branded My Fortune, Chennai has become the latest property to select Utell Hotels & Resorts for international sales, marketing and distribution services. My Fortune is a new brand introduced by ITC Hotels to the Fortune Hotels portfolio, with the first hotel being branded as My Fortune, Chennai. This premium, contemporary hotel is located on Cathedral Road in the heart of the city. The hotel is dedicated to providing guests with the convenience and comfort of a home away from home. Guests can work out at the fitness centre, enjoy the outdoor pool or unwind in the saunas. There is also a shopping arcade and free onsite parking. With superior local and international cuisine, the hotel provides a choice of dining options with My Café, a 24-hour multi-cuisine restaurant; a North Indian specialty restaurant, My Deli; and Durrant’s Bar. My Fortune, Chennai will benefit from Utell’s vast range of business solutions, including access to international business through Utell’s global preferred partnerships and programmes with global travel management companies (TMCs), online distributors and corporate customers. Ram Misra, general manager, My Fortune, Chennai said: “As hotel development continues to expand in India, our aim is to be at the forefront of the industry with solid distribution strategies. “Our Utell membership is a key component and essential to enabling My Fortune, Chennai to access new business both locally and in particular on a wider international scale.” My Fortune, Chennai is the first property from the My Fortune brand to become a Utell member. The hotel joins an expanding portfolio of 11 other properties from the Fortune Hotels chain, which are already Utell members.