on in-store style event
Hearst UK and Westfield partner
Hearst UK and Westfield partner on in-store style event
London - Arabs Today
Hearst UK has announced a collaboration with Westfield to host two weekends of live fashion and beauty content in partnership with Cosmopolitan, ELLE and Esquire. In partnership with Dyson Supersonic, the in-store style event ‘On Trend: Your new season edit’ will take place in Westfield London (15 – 17 September) and Westfield Stratford City (22 – 24 September).
There will be a curated Beauty Pop-Up by ELLE where guests will be able to experience the brand via interactive beauty and wellbeing displays. Cosmopolitan will also be brought to life via various beauty stands. In addition, Esquire will invite guests to experience a curated collection of Esquire approved treatments and grooming activities.
In addition, live runway catwalks, curated by Hearst’s editorial fashion experts, will feature every half an hour with an interactive digital ‘shop it now’ product collection via Westfield’s Product Search service. Other brand partners include Bottega Gold, Next, Accessorize, Monsoon, House of Fraser, Nars and Primark.
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Dubai - Arab Today
Dubai-based label ASMARAÏA just launched its pre-fall 2019 collection — and it’s all about cruelty-free, sustainable fashion with a festive edge. Checkmate The 15-piece collection features this checkered skirt-and-jacket ensemble that is giving us major “Clueless” vibes. Gold Rush ‘Tis the season to sparkle and this dazzling, floor-length gold skirt will do the trick. Take note of the chic black bow detail at the waist — it’s the ultimate party look. Feathered fashion The brand works with environmentally-friendly materials such as organic cotton, recycled polyester and faux fur, so you can be sure this feathered look doesn’t come at the cost of an animal’s life. Jewel Tones If you want to glisten like a polished jewel at your next festive function, this emerald-colored skirt is the perfect choice with its sequin details and shimmery overlay. Golden Girl Leopard print
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