Vogue Arabia debuts online with digital first strategy

Vogue Arabia’s bilingual online platform goes live today on Tuesday. Vogue.me, a historic, digital-first launch for the Vogue brand, precedes the print launch, slated for spring 2017.
“The Arab world has always been a source of enchantment, dreams, mystery and beauty. As we experience a creative renaissance with technology at its core, we aim to raise the bar, providing the region with authentic, bespoke and carefully curated content. Vogue is built on heritage and storytelling. So is Arabia”, says Vogue Arabia’s Editor-in-Chief Deena Aljuhani Abdulaziz.
Key editorial launch pieces include an intimate cinematic encounter with Lebanese designer Elie Saab, directed by Elisa Sednaoui in Beirut; an insightful interview with International Vogue Editor Suzy Menkes on the Middle Eastern fashion scene; a video exclusive with Gigi Hadid, and the definitive edit of the most stylish abayas to stock up on for the autumn season, among many others.
Shashi Menon, CEO of Nervora and Publisher of Vogue Arabia, remarked: “This is a landmark step in the evolution of the fashion and media landscape in the Middle East and beyond. The decision to launch digital-first is a bold, declarative statement we are making on the future of publishing, and consistent with Vogue’s long history of reinvention. We are thrilled that Vogue, the world’s foremost authority on fashion, is launching in the region and we look forward to further shaping the regional fashion ecosystem.”
Hailed as a beacon of fashion in the region, Vogue Arabia’s Editor-in-Chief, Deena Aljuhani Abdulaziz has earned a reputation as a fashion opinion leader and a source of inspiration for local and international designers. Having spent considerable time in the United States and Europe, she brings to the role a thorough understanding of Western and Arab cultures. The fashion team working under Abdulaziz includes Fashion Director Daniela Agnelli, who held the role of Fashion Director with The Daily Telegraph magazine for 15 years.

Source: Arab News