QTA Organizes Workshop to Empower Local Business Events Stakeholders

Qatar Tourism Authority (QTA) organized ICCA Meetings Industry Developments Workshop, which brought together members of the business events industry, including venues, professional conference organizers and destination management companies.The workshop empowers local business events stakeholders to bid for and execute global events. 
Sixty-three professionals from across the region attended and participated in the workshop. Held as part of QTA's efforts to empower the private business events sector, the workshop introduced participants to the ingredients required for a successful bid strategy and offered ways to benefit from the ICCA database of international associations in order to increase the number of association meetings held in Qatar.
"None of the growth we achieve in this sector can be sustainable if we work on our own - only collectively as an industry can we meet the needs of meeting planners and business tourists searching for the ideal destination. That is why we are focusing on empowering the private sector to bid for and host global events," commented Ahmed Al Obaidli, Director of Exhibitions at QTA. "Our aim is for workshops such as these to help the private sector develop the skills to research and deliver successful bids, and to understand more about how they can benefit from ICCA." Mahir Abdulkarim Julfar, Geographic Representative for the Middle East for ICCA - The International Congress and Convention Association said a number of conferences and conventions are moving away from Europe and the USA and towards the GCC, presenting Gulf countries with a golden economic opportunity, according to industry experts.
"We have seen events that were due to take place in Europe and the US relocate to Gulf countries due to concerns around accessibility and safety," said Julfar. "There is a growing demand to host events in the Gulf, and the evidence can be seen in the broad expansion of event facilities - we expect venue capacity to double in the next five years across the GCC." According to Julfar, who also holds the position of Vice President-Commercial in the Dubai World Trade Centre, business events such as conferences and conventions provide enormous potential for the diversification of economies in the Gulf. "This sector alone contributes 3.1% directly to Dubai’s GDP," he commented.
Qatar is seeking a 20% increase in visitors over the next five years, and expects a large portion of the increase to come from visitors attending business events. As part of its membership in ICCA, QTA works to position Qatar as a strong candidate for association meetings. Efforts have resulted in significant growth in the number of ICCA events hosted, with 14 hosted in 2016, and several associations have already selected Qatar as the destination for their next event. In addition, QTA has sealed collaborations with 27 Qatari organizations who will be bidding, alongside QTA, for international events.
ICCA is a global body that specializes in the international association meetings sector, offering unrivalled data, communication channels, and business development opportunities to members in 90 countries.

Source: QNA