Arab Today, arab today toy story old favourites fight rise of the tablet
Last Updated : GMT 12:56:05
Arab Today, arab today
Arab Today, arab today

Toy story: Old favourites fight rise of the tablet

Arab Today, arab today

Arab Today, arab today Toy story: Old favourites fight rise of the tablet

London - AFP

The big players in the traditional toy market have come out fighting in Britain as little fingers are increasingly occupied by iPad-type devices at playtime. Previously seen as the preserve of grown-ups, tablets are increasingly top of children's wish-lists. The best-selling toy in Britain last year was the Furby, the cuddly robotic "pet" that has irritated millions of parents with its constant chatter. But tablet computers designed specifically for kids came close behind, according to the NPD market research group. With toddlers frequently more nimble on touchscreens than their parents, major players including Samsung are cashing in with tablets designed for the lucrative and tech-savvy youth market. At this week's London Toy Fair, manufacturers of traditional toys insisted they face a bright future -- but admitted the rise of tablets means they're in for a tough fight. "We have to recognise these days that there's a place for tablets and for technology," said Jamie Dickinson, marketing manager at Playmobil, the German-based brand that has produced some 2.6 billion plastic figures since 1974. "When children grow up and go into the adult world, they need to know how to use the technology," he told AFP as he stood in front of a display of Playmobil figures at London's Olympia exhibition centre. "But there are lots of other skills that they need to learn, which only traditional toys can give them." Playmobil is resisting the digital onslaught, with its global sales increasing by 5.3 percent to 531 million euros ($726 million) last year. In the British market, the building sets and action figures markets will enjoy a 10-percent jump in growth this year, NPD predicts, partly thanks to toys linked to the football World Cup in Brazil. Many of the toy firms displaying their wares in London were counting on the support of parents with an instinctive suspicion of the Internet and, by extension, tablets. Metal construction kits by Meccano have been a boys' favourite since they were invented in England in 1909 -- and are "still very popular, especially in the eyes of parents, grandparents and those who buy gifts", said Kevin Jones, European marketing director for the brand's owner Spin Master. "The great thing about traditional toys is that they have longevity. It's great value for parents," he told AFP. Lego is another perennial favourite that has diversified its range, partly through movie tie-ins. The Danish firm saw a 13 percent increase in global revenue in 2013, although Asia accounted for much of the positive figures. Roland Earl, director general of the British Toy and Hobby Association, played down the threat posed by tablets, arguing that there is plenty of space in the playroom for a variety of games. "We've found that the traditional toy market has held up very well over the last ten years," he told AFP. "In fact, we've posted growth in the UK in most years out of the last ten -- and the computer game industry has actually suffered in the last year, possibly from less expensive free games that are available on the web." Tablets have a "novelty value" that may yet pass, he suggested. Some parents may worry that having these gadgets at such an early age could create a dangerous tendency towards lethargy -- but after all, say manufacturers, iPad-loving adults are hardly setting a good example. French maker Lexibook said it now makes tablets aimed at users as young as two. "They want to copy their parents and use a tablet themselves," said Lexibook CEO Emmanuel Le Cottier. "So we've created a range of tablets going from two to 14 years old, with dedicated content for each target age-group." He added that Lexibook's kids' tablets -- like many of their rivals -- come with parental control features, including the ability to set a daily time limit on their usage. Nine-year-old Emilie Brun said she prefers playing with her parents' tablet to traditional toys -- but she's usually ready to move on to something else after a couple of games. "There's loads of interesting games on the tablet to play when I'm bored in my room," she told AFP. "But I'm also happy to play 'teachers' with my sister."

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today toy story old favourites fight rise of the tablet Arab Today, arab today toy story old favourites fight rise of the tablet

 



Arab Today, arab today
Arab Today, arab today Fadi explains secrets of  Nancy Ajram's newlook

GMT 18:23 2017 Friday ,24 February

Fadi explains secrets of  Nancy Ajram's newlook
Arab Today, arab today Tourist guide explains types of tourism

GMT 18:28 2017 Saturday ,25 February

Tourist guide explains types of tourism
Arab Today, arab today Expresses Algerian history by woody figures

GMT 13:26 2017 Friday ,24 February

Expresses Algerian history by woody figures
Arab Today, arab today Iran complying with nuclear deal

GMT 07:14 2017 Saturday ,25 February

Iran complying with nuclear deal
Arab Today, arab today Ayat Abaza says state TV presented major stars

GMT 03:52 2017 Sunday ,26 February

Ayat Abaza says state TV presented major stars

GMT 14:44 2017 Saturday ,25 February

China overtakes US as Germany’s top trade partner

GMT 05:53 2017 Saturday ,25 February

Global sovereign debt to hit new all-time high

GMT 05:17 2017 Saturday ,25 February

Oil world cautious on Trump’s next move

GMT 09:59 2017 Friday ,24 February

Baidu revenue slips anew amid ad clampdown

GMT 05:20 2017 Thursday ,23 February

WTO ratifies first multilateral trade deal
View News in Arabic - Business: نفط وبتروكيماويات
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Reading therapy relieves mental disorders

GMT 15:39 2017 Friday ,24 February

Reading therapy relieves mental disorders
Arab Today, arab today UK appoints 1st Scotland Yard chief in 188 years

GMT 05:14 2017 Thursday ,23 February

UK appoints 1st Scotland Yard chief in 188 years
Arab Today, arab today Penguins in the age of dinos

GMT 11:44 2017 Saturday ,25 February

Penguins in the age of dinos
Arab Today, arab today Pluto's unruly moons

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today 'Constructive' Vauxhall talk with union

GMT 08:54 2017 Saturday ,25 February

'Constructive' Vauxhall talk with union
Arab Today, arab today Tesla back into red but revenue grows

GMT 07:27 2017 Thursday ,23 February

Tesla back into red but revenue grows
Arab Today, arab today Ola Ghanem hopes to work with M.Ramadan

GMT 07:23 2017 Friday ,24 February

Ola Ghanem hopes to work with M.Ramadan
Arab Today, arab today Ex-yoga missionary unleashes rage

GMT 12:16 2017 Thursday ,23 February

Ex-yoga missionary unleashes rage

GMT 06:08 2017 Thursday ,23 February

Actress Lobna Abdel Aziz proud of her career

GMT 12:35 2017 Tuesday ,21 February

63-Year-Old Woman Delivers Baby

GMT 22:42 2017 Thursday ,23 February

Nasima Gamei revives heritage in jewelries

GMT 10:28 2017 Wednesday ,22 February

Milan laughs while Rome cries

GMT 20:33 2017 Friday ,17 February

To release new antiques collection

GMT 10:20 2017 Thursday ,23 February

Brazil's top diplomat resigns

GMT 11:54 2017 Thursday ,23 February

Saudis await visitors but will they come?

GMT 13:12 2015 Saturday ,09 May

Sheikh Sultan opens Sharjah Centre

GMT 20:02 2017 Tuesday ,21 February

Nohan Seyam designs beautiful accessories
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday