Arab Today, arab today snobby staff can boost luxury retail sales
Last Updated : GMT 20:59:30
Arab Today, arab today
Arab Today, arab today

Snobby staff can boost luxury retail sales

Arab Today, arab today

Arab Today, arab today Snobby staff can boost luxury retail sales

Vancouver - UPI

Apparently, the ruder the salesperson the more likely big spenders at luxury retail stores will fork over their money. According to a new study by consumer researchers at the University of British Columbia, snobby salespeople boost sales at high-end retail stores. The research shows a shopper given the cold shoulder while browsing for $3,000 handbags will be more likely to stay and purchase a pricy product. "It appears that snobbiness might actually be a qualification worth considering for luxury brands like Louis Vuitton or Gucci," explained Darren Dahl, a professor of marketing at UBC. "Our research indicates they can end up having a similar effect to an 'in-group' in high school that others aspire to join." Researchers came to their conclusions after surveying customers at high-end retailers who had been spurned or treated rudely -- whether in actuality or in their imaginations -- by sales representatives. Participants who were already desirous of luxury brands admitted to being increasingly keen to own the luxury products after poor treatment. But rudeness is not an effective sales tactic in every situation. If the rude salesperson didn't appear to be an "authentic representative" of the brand, the effect was null and void. Furthermore, sales staff rudeness didn't help move mass-market brands off the shelves. "Our study shows you've got to be the right kind of snob in the right kind of store for the effect to work," said Dahl. What's more, the sales advantage of the rudeness treatment appears to diminish quickly. Two weeks after their experiences, customers who originally seemed to be turned on by their poor treatment reported a significantly decreased desire to purchase or own the specific luxury brand. Dahl's study, which was aided by Morgan Ward of the Cox School of Business at Southern Methodist University, will appear in the October edition of the Journal of Consumer Research.

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today snobby staff can boost luxury retail sales Arab Today, arab today snobby staff can boost luxury retail sales

 



Arab Today, arab today
Arab Today, arab today Fadi Kataya explains secrets of  Nancy Ajram's newlook
Arab Today, arab today Messi visit will contribute in tourism

GMT 14:04 2017 Friday ,24 February

Messi visit will contribute in tourism
Arab Today, arab today Expresses Algerian history by woody figures

GMT 13:26 2017 Friday ,24 February

Expresses Algerian history by woody figures
Arab Today, arab today Mental conflict endures

GMT 07:36 2017 Friday ,24 February

Mental conflict endures

GMT 21:36 2017 Wednesday ,22 February

Opec needs to prolong cuts to eliminate surplus

GMT 16:32 2017 Wednesday ,22 February

US Treasury chief tells IMF to monitor currencies

GMT 16:08 2017 Wednesday ,22 February

Qatari banks merger to rebalance financial sector

GMT 05:57 2017 Wednesday ,22 February

Britain risks clash with EU over RBS bailout

GMT 05:26 2017 Wednesday ,22 February

Singapore carbon tax would hit refiners, help renewables

GMT 05:18 2017 Wednesday ,22 February

Chinese PM: US should avoid ‘trade war,’

GMT 20:59 2017 Tuesday ,21 February

Economy good, but homes in German cities overpriced
View News in Arabic - Business: نفط وبتروكيماويات
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Reading therapy relieves mental disorders

GMT 15:39 2017 Friday ,24 February

Reading therapy relieves mental disorders
Arab Today, arab today UK appoints 1st Scotland Yard chief in 188 years

GMT 05:14 2017 Thursday ,23 February

UK appoints 1st Scotland Yard chief in 188 years
Arab Today, arab today Ex-yoga missionary unleashes rage

GMT 12:16 2017 Thursday ,23 February

Ex-yoga missionary unleashes rage
Arab Today, arab today Pluto's unruly moons

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today Tesla back into red but revenue grows

GMT 07:27 2017 Thursday ,23 February

Tesla back into red but revenue grows
Arab Today, arab today Nissan enhances sales in most markets

GMT 14:08 2017 Monday ,20 February

Nissan enhances sales in most markets
Arab Today, arab today Wafaa Amer is happy for Sherihan’s return

GMT 07:36 2017 Wednesday ,22 February

Wafaa Amer is happy for Sherihan’s return
Arab Today, arab today Milan laughs while Rome cries

GMT 10:28 2017 Wednesday ,22 February

Milan laughs while Rome cries

GMT 05:19 2017 Tuesday ,21 February

Salma Rashid happy for 'A Whisper of Love'

GMT 12:35 2017 Tuesday ,21 February

63-Year-Old Woman Delivers Baby

GMT 22:42 2017 Thursday ,23 February

Nasima Gamei revives heritage in jewelries

GMT 15:53 2017 Tuesday ,21 February

Small ponds have outsized impact

GMT 20:33 2017 Friday ,17 February

To release new antiques collection

GMT 07:51 2017 Wednesday ,22 February

Mom's immune system accepts babies

GMT 09:59 2017 Monday ,20 February

Tourism shows signs of recovery

GMT 13:12 2015 Saturday ,09 May

Sheikh Sultan opens Sharjah Centre

GMT 20:02 2017 Tuesday ,21 February

Nohan Seyam designs beautiful accessories
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday