Swiss structured cabling specialist Reichle & De-Massari, or R&M, has confirmed its focus on the Saudi Arabia market, seeing tremendous potential in the kingdom and as a result has added sales and technical staff to its Saudi workforce. “The Saudi market is our near-term strategic focus due to the tremendous demand potential we see here. This is across several industry verticals such as health, finance, telecom/public networks, and real estate. Our increased staff will enable us to be more proactive and responsive to customers and market needs,” Middle East and Africa executive vice-president Jean-Pierre Labry said. To speed product delivery to its customers and the region, R&M inaugurated its Middle East and Africa supply chain hub at its regional office headquarters early last year.