Arab Today, arab today london concerned over trash cans collecting smartphone data
Last Updated : GMT 04:36:12
Arab Today, arab today
Arab Today, arab today

London concerned over trash cans collecting smartphone data

Arab Today, arab today

Arab Today, arab today London concerned over trash cans collecting smartphone data

London - AFP

Authorities in London\'s financial district on Monday ordered a company using high-tech trash cans to collect smartphone data from passers-by to cease its activities, and referred the firm to the privacy watchdog. The City of London Corporation, which manages the so-called \"Square Mile\" around St Paul\'s Cathedral, said such data collection \"needs to stop\" until there could be a public debate about it. The start-up company responsible, Renew, claims the technology could help advertisers tailor their marketing campaigns based on how often people pass a certain shop and how long they stay in there. Chief executive Kaveh Memari said trials were at a very early stage and his company was only counting the number of people walking past -- without collecting any personal details. He dismissed as alarmist concerns that individuals were being tracked, telling AFP: \"We can\'t really track people, we don\'t see people -- all we see is a device.\" But a City of London spokesman said: \"Irrespective of what\'s technically possible, anything that happens like this on the streets needs to be done carefully, with the backing of an informed public. \"We have already asked the firm concerned to stop this data collection immediately and we have also taken the issue to the Information Commissioner\'s Office.\" Renew installed its high-tech recycling bins around London during last year\'s Olympic Games. The \"pods\" are bomb-proof and wi-fi-enabled and have digital screens showing real-time financial information, adverts and local information. They company hopes to expand to other cities including New York, Dubai and Rio de Janeiro, which is hosting the 2016 Olympics. This summer, the firm began testing if the pods could collect data from smartphones, and during one week in June registered more than half a million unique devices. It recorded the brand and also hopes to map footfall around specific areas, which it said \"provides an unparalleled insight into the past behaviour of unique devices - entry/exit points, dwell times (time spent in a location), places of work, places of interest, and affinity to other devices\". However, Memari said this was still in the future, telling AFP: \"The implications of where this technology could go, got a lot more exciting than actually what our trial was.\" He compared the technology to websites which count the number of hits or unique visitors -- they provide a measure of use but do not know who those people are. And he insisted that using such data for targeted advertising -- for example by noting that a person regularly visits one coffee shop and showing them ads for a rival chain -- would be implemented in discussion with data protection groups. He said: \"Future developments will not just depend on technology, but also, most importantly, on people being comfortable with interactive technology.\"

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today london concerned over trash cans collecting smartphone data Arab Today, arab today london concerned over trash cans collecting smartphone data

 



Arab Today, arab today
Arab Today, arab today Heart of Turkish Riviera is Alluring Seaside Escape

GMT 11:11 2017 Tuesday ,28 March

Heart of Turkish Riviera is Alluring Seaside Escape
Arab Today, arab today 5 Crafty Must-Have Limited-Budget Ideas

GMT 17:03 2017 Saturday ,25 March

5 Crafty Must-Have Limited-Budget Ideas
Arab Today, arab today Russia, Iran ink economic deals

GMT 08:03 2017 Wednesday ,29 March

Russia, Iran ink economic deals
Arab Today, arab today Media host gives priority to problems of people

GMT 07:00 2017 Tuesday ,28 March

Media host gives priority to problems of people
View News in Arabic - Business: نفط وبتروكيماويات
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Disaster costs nearly double to $175bn

GMT 10:42 2017 Tuesday ,28 March

Disaster costs nearly double to $175bn
Arab Today, arab today Campaign fights sexual harassment in Egypt

GMT 11:14 2017 Tuesday ,28 March

Campaign fights sexual harassment in Egypt
Arab Today, arab today Trump moves to roll back Obama climate measures

GMT 08:39 2017 Wednesday ,29 March

Trump moves to roll back Obama climate measures
Arab Today, arab today Prepares to give stargazers an eyeful

GMT 13:38 2017 Monday ,06 March

Prepares to give stargazers an eyeful
Arab Today, arab today Mercedes, VW recall million vehicles in China

GMT 09:16 2017 Wednesday ,29 March

Mercedes, VW recall million vehicles in China
Arab Today, arab today Uber grounds self-driving cars

GMT 09:11 2017 Monday ,27 March

Uber grounds self-driving cars
Arab Today, arab today Trump poised to roll back climate protections

GMT 09:28 2017 Tuesday ,28 March

Trump poised to roll back climate protections

GMT 18:57 2017 Tuesday ,21 March

Accessories designer reveals her new collection

GMT 11:10 2017 Monday ,27 March

Trump to roll back Obama clean power plan

GMT 13:26 2017 Friday ,24 February

Expresses Algerian history by woody figures

GMT 11:55 2017 Wednesday ,29 March

Need ‘gymspiration?’ The top fun fitness bloggers

GMT 09:02 2017 Thursday ,23 March

Laptop ban sparks ire

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons

GMT 05:17 2017 Wednesday ,29 March

Samsung to sell refurbished Galaxy Note 7s

GMT 19:27 2017 Saturday ,11 March

Boualsof launches "Priestess Kahina" collection
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday