Arab Today, arab today huge abroad greek yoghurt almost unknown in greece
Last Updated : GMT 02:19:15
Arab Today, arab today
Arab Today, arab today

Huge abroad, Greek yoghurt almost unknown in Greece

Arab Today, arab today

Arab Today, arab today Huge abroad, Greek yoghurt almost unknown in Greece

Athens - AFP

It's a global health fad with millions of fans in Europe and the United States, and yet in Greece, many people have never heard of 'Greek yoghurt'. Equally surprising in an age when billions are spent on marketing, the term 'Greek yoghurt' is basically a quirk of fate. "What is known abroad as 'Greek yoghurt' is called 'straggisto' (strained yoghurt) in Greece," explained Prokopis Ploumbis, a cheesemaker in the rural outskirts of Athens. "The secret lies in the milk," he adds. Creamy, rich in protein and low in fat, strained yoghurt made from cow's milk is increasingly prized by health-conscious consumers, and it has benefited from the growing popularity of the Mediterranean diet in the Western world. And yet, in terms of marketing, neither the Greek state nor any Greek company had sought to stamp a patent on the product, unlike feta cheese which is now a protected EU term. No court would have accorded protection for 'Greek yoghurt' when the term is not even used in Greece. It thus lay open for the taking. - Shepherding the crowds - Sensing an opportunity, Turkish entrepreneur Hamdi Ulukaya was able to make a killing on the American market with his yoghurt company, named Chobani, which comes from the Turkish word for shepherd. It is also similar to the Greek word for shepherd, and Chobani packages prominently call it 'Greek yoghurt' in the United States. Meanwhile the Greek company that first broke open the US and European markets decades ago, Fage, features 'Greek strained yoghurt' in smaller type on its packages. In just seven years, Chobani's 'Greek yoghurt' has become the best-selling yoghurt brand in the United States, and strained yoghurt now accounts for 35 percent of the US yoghurt market, from only four percent in 2008. "Because it was introduced in this country by a Greek company, they called it 'Greek yoghurt.' It doesn't matter whether it's Greek yoghurt or Turkish yoghurt, as long as it's a good yoghurt," Ulukayatold Fortune magazine in 2011. Fage fought back. "Fage is the one that made known to the world the creamy texture of Greek yoghurt, its protein concentration, its rich taste," said the company's commercial director Alexis Alexopoulos. However the 88-year-old Athens-based family company, which exports dairy products to 40 countries, eventually had to concede defeat in the United States. But it moved to protect its 95-percent share in the British market. In British courts, Fage based its argument on the fact that unlike Chobani, its yoghurt is actually made in Greece, and won the case on appeal in January. Chobani now markets its yoghurt as 'strained' in Britain, and 'Greek' in the United States. Fage sells its product in Britain as 'authentic Greek yoghurt'. - Cow or sheep? - Strained yoghurt is also popular in Greece, where it also serves as a key ingredient for staple dishes like tzatziki dip. But for traditionalists, there is also a significant yearning for non-strained, tangier and more fatty yoghurt made from sheep's milk. Yoghurt made from sheep's milk has 6.5 percent natural fat, compared to around 2.0 percent in cow's milk. All over the country there are hundreds of traditional yoghurt-makers catering to the countryside or island markets. Many of these products are consumed locally and never reach the big supermarket chains in Athens. "Greek ewes graze in the mountains and receive no additives in their food," said Ploumbis, the cheesemaker in Vilia, some 60 kilometres (37 miles) west of Athens. "The best milk comes in the spring. The animals eat hundreds of different plants, it's an unimaginable richness," he added, pointing to the valley around the sheep pens, covered in shrubs and almond trees in bloom.

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today huge abroad greek yoghurt almost unknown in greece Arab Today, arab today huge abroad greek yoghurt almost unknown in greece

 



Arab Today, arab today
Arab Today, arab today Nasima Gamei revives Algerian heritage in jewelries

GMT 22:42 2017 Thursday ,23 February

Nasima Gamei revives Algerian heritage in jewelries
Arab Today, arab today Saudis await visitors but will they come?

GMT 11:54 2017 Thursday ,23 February

Saudis await visitors but will they come?
Arab Today, arab today Sarah Belamesh designs antiques of "ceramic"

GMT 19:45 2017 Monday ,20 February

Sarah Belamesh designs antiques of "ceramic"
Arab Today, arab today Blind sheikh buried in Egypt

GMT 06:32 2017 Thursday ,23 February

Blind sheikh buried in Egypt
Arab Today, arab today Media host Mona Iraqi stresses her show's success

GMT 15:32 2017 Wednesday ,22 February

Media host Mona Iraqi stresses her show's success

GMT 16:32 2017 Wednesday ,22 February

US Treasury chief tells IMF to monitor currencies

GMT 16:08 2017 Wednesday ,22 February

Qatari banks merger to rebalance financial sector

GMT 05:57 2017 Wednesday ,22 February

Britain risks clash with EU over RBS bailout

GMT 05:26 2017 Wednesday ,22 February

Singapore carbon tax would hit refiners, help renewables

GMT 05:18 2017 Wednesday ,22 February

Chinese PM: US should avoid ‘trade war,’

GMT 20:59 2017 Tuesday ,21 February

Economy good, but homes in German cities overpriced

GMT 05:29 2017 Tuesday ,21 February

Sovereign funds pulled $38bn from markets in 2016
View News in Arabic - Business: نفط وبتروكيماويات
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today To hold social dialogue over secondary school

GMT 07:43 2017 Wednesday ,22 February

To hold social dialogue over secondary school
Arab Today, arab today UK appoints 1st Scotland Yard chief in 188 years

GMT 05:14 2017 Thursday ,23 February

UK appoints 1st Scotland Yard chief in 188 years
Arab Today, arab today Ex-yoga missionary unleashes rage

GMT 12:16 2017 Thursday ,23 February

Ex-yoga missionary unleashes rage
Arab Today, arab today Pluto's unruly moons

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today Tesla back into red but revenue grows

GMT 07:27 2017 Thursday ,23 February

Tesla back into red but revenue grows
Arab Today, arab today Nissan enhances sales in most markets

GMT 14:08 2017 Monday ,20 February

Nissan enhances sales in most markets
Arab Today, arab today Salma Rashid happy for 'A Whisper of Love'

GMT 05:19 2017 Tuesday ,21 February

Salma Rashid happy for 'A Whisper of Love'
Arab Today, arab today Milan laughs while Rome cries

GMT 10:28 2017 Wednesday ,22 February

Milan laughs while Rome cries

GMT 06:41 2017 Monday ,20 February

Janat pleased for issuing 'Good Morning'

GMT 12:35 2017 Tuesday ,21 February

63-Year-Old Woman Delivers Baby

GMT 20:02 2017 Tuesday ,21 February

Nohan Seyam designs beautiful accessories

GMT 15:53 2017 Tuesday ,21 February

Small ponds have outsized impact

GMT 23:29 2017 Thursday ,16 February

Home built on sand castles-style costs $8m

GMT 07:51 2017 Wednesday ,22 February

Mom's immune system accepts babies

GMT 17:46 2017 Saturday ,18 February

Tourist guide reveals methods of tourist attractions

GMT 13:12 2015 Saturday ,09 May

Sheikh Sultan opens Sharjah Centre

GMT 12:22 2017 Monday ,20 February

Kanye West puts hijab-wearing model
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday