Arab Today, arab today china\s internet advertising continues surge in q3
Last Updated : GMT 21:53:08
Arab Today, arab today
Arab Today, arab today

China\'s Internet advertising continues surge in Q3

Arab Today, arab today

Arab Today, arab today China\'s Internet advertising continues surge in Q3

Beijing - XINHUA

China\'s Internet advertising market has continued to heat up, hitting a volume of 28.77 billion yuan (about 4.72 billion U.S. dollars) in the third quarter of 2013, a major tech industry analyst said on Wednesday. The figure indicated a 24.2-percent quarter-on-quarter increase, according to Analysys International. In the booming Internet advertising market, Internet video advertising has become a major sub-sector with a market size of 3.25 billion yuan, which represents a 13-percent quarter-on-quarter increase. In the third quarter, China also saw growth in online searching, with its market size reaching 11.28 billion yuan, a 20.3-percent quarter-on-quarter jump. The top three online search service providers were Baidu, Google China and Sogou, with market shares of 76.9, 12.2 and 8 percent respectively.

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