The British Consulate in Jerusalem and the UK for Trade and Investment organized on Tuesday a business road show in London for a number of leading businessmen from the City of Jerusalem to support the private sector development in East Jerusalem and the business community there, according to a press release by the British consulate General. The Jerusalemite businessmen met with the business community in London and briefed them on a new business initiative, Jerusalem Business Forum, which will take place in November this year. The coming Forum aims to develop new business strategies for East Jerusalem and revive investment in the city. The participants also presented to potential British investors the primary objectives of the Forum, which include development plans in the sectors of tourism, education, real estate, equity and venture capital funds and service including finance, and trade. British Consul General in Jerusalem said, “East Jerusalem matters in so many ways – not least economically. Its people need and deserve more jobs, better infrastructure, and more business opportunity. I believe that investing in East Jerusalem also makes sound commercial sense in terms of the likely return on that investment. So we are glad to support private sector development in East Jerusalem. The London road show is a great opportunity to connect the business community in East Jerusalem with potential investors from the United Kingdom. We hope it will create sustainable economic links leading to business growth and jobs for the people of East Jerusalem.” The road show is hosted by the Business Council and the Portland Trust, Middle East Association, and Arab British Chamber of Commerce.