Arab Today, arab today amazon taps growing brazil ereader market
Last Updated : GMT 03:52:24
Arab Today, arab today
Arab Today, arab today

Amazon taps growing Brazil e-reader market

Arab Today, arab today

Arab Today, arab today Amazon taps growing Brazil e-reader market

Sao Paulo - AFP

US online retail giant Amazon began selling its advanced Kindle Paperwhite e-reader in Brazil this week, tapping into the biggest consumer market in Latin America. \"Brazil is an extremely important market,\" Amazon representative Alex Szapiro told AFP. \"There is an expanding middle class and we see a great opportunity for growth.\" Amazon got a foothold in this South American giant of 194 million people only in December, launching its basic Kindle reader, which competes with Japanese maker Rakuten\'s Kobo model and with those of US electronics giant Apple among others. With the introduction of the more advanced Paperwhite, Szapiro said his company has \"high expectations,\" although he would not give figures or details of future plans. \"It is important that Brazilians see this new device as an iconic e-reader,\" he noted. Asked whether Amazon would broaden its product line in Brazil or organize similar product launches elsewhere in Latin America, Szapiro stressed: \"We are just at the beginning, there is much that could occur.\" The Paperwhite entry is part of an aggressive blitz by Amazon offering a catalog of 1.6 million books, with more than 16,000 Portuguese-language titles and 2,500 free books. The market for digital books in Brazil \"is growing and generates a lot of movements among publishers,\" said Karine Pansa, president of the Brazilian Book Chamber.\"In the future, it will be profitable, but the business took off late. It took the arrival of Amazon for the others to react.\" Leading bookstore chain Livraria Cultura launched the rival Kobo e-reader in December. Others sell digital titles incompatible with the Amazon Kindle, but that can be read on Apple tablets. The renowned Sao Paulo-based publishing house Companhia das Letras signed a deal late last year to sell Amazon digital books. As in much of Latin America, book reading is not very popular in Brazil but the country has one of the highest rates of Internet usage. According to pollster IBOPE, nearly 95 million Brazilians have access to the Web from their homes, schools, workplaces or cybercafes. \"Brazil is a country very receptive to technology, and this helps e-commerce,\" said Nelson Wortsman, head of infrastructure and digital affairs at information technology and communications association BRASSCOM. \"If a company of Amazon\'s size takes the trouble to come here, it is because it sees a lot of potential.\" E-commerce revenue is also soaring, grossing 22.5 billion reais ($11.5 billion) in 2012, up 20 percent over the previous year.

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today amazon taps growing brazil ereader market Arab Today, arab today amazon taps growing brazil ereader market

 



Arab Today, arab today
Arab Today, arab today Fadi Kataya explains secrets of  Nancy Ajram's newlook
Arab Today, arab today Messi visit will contribute in tourism

GMT 14:04 2017 Friday ,24 February

Messi visit will contribute in tourism
Arab Today, arab today Expresses Algerian history by woody figures

GMT 13:26 2017 Friday ,24 February

Expresses Algerian history by woody figures
Arab Today, arab today Mental conflict endures

GMT 07:36 2017 Friday ,24 February

Mental conflict endures

GMT 21:36 2017 Wednesday ,22 February

Opec needs to prolong cuts to eliminate surplus

GMT 16:32 2017 Wednesday ,22 February

US Treasury chief tells IMF to monitor currencies

GMT 16:08 2017 Wednesday ,22 February

Qatari banks merger to rebalance financial sector

GMT 05:57 2017 Wednesday ,22 February

Britain risks clash with EU over RBS bailout

GMT 05:26 2017 Wednesday ,22 February

Singapore carbon tax would hit refiners, help renewables

GMT 05:18 2017 Wednesday ,22 February

Chinese PM: US should avoid ‘trade war,’

GMT 20:59 2017 Tuesday ,21 February

Economy good, but homes in German cities overpriced
View News in Arabic - Business: نفط وبتروكيماويات
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Reading therapy relieves mental disorders

GMT 15:39 2017 Friday ,24 February

Reading therapy relieves mental disorders
Arab Today, arab today UK appoints 1st Scotland Yard chief in 188 years

GMT 05:14 2017 Thursday ,23 February

UK appoints 1st Scotland Yard chief in 188 years
Arab Today, arab today Ex-yoga missionary unleashes rage

GMT 12:16 2017 Thursday ,23 February

Ex-yoga missionary unleashes rage
Arab Today, arab today Pluto's unruly moons

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today Tesla back into red but revenue grows

GMT 07:27 2017 Thursday ,23 February

Tesla back into red but revenue grows
Arab Today, arab today Nissan enhances sales in most markets

GMT 14:08 2017 Monday ,20 February

Nissan enhances sales in most markets
Arab Today, arab today Wafaa Amer is happy for Sherihan’s return

GMT 07:36 2017 Wednesday ,22 February

Wafaa Amer is happy for Sherihan’s return
Arab Today, arab today Milan laughs while Rome cries

GMT 10:28 2017 Wednesday ,22 February

Milan laughs while Rome cries

GMT 05:19 2017 Tuesday ,21 February

Salma Rashid happy for 'A Whisper of Love'

GMT 12:35 2017 Tuesday ,21 February

63-Year-Old Woman Delivers Baby

GMT 22:42 2017 Thursday ,23 February

Nasima Gamei revives heritage in jewelries

GMT 15:53 2017 Tuesday ,21 February

Small ponds have outsized impact

GMT 20:33 2017 Friday ,17 February

To release new antiques collection

GMT 07:51 2017 Wednesday ,22 February

Mom's immune system accepts babies

GMT 09:59 2017 Monday ,20 February

Tourism shows signs of recovery

GMT 13:12 2015 Saturday ,09 May

Sheikh Sultan opens Sharjah Centre

GMT 20:02 2017 Tuesday ,21 February

Nohan Seyam designs beautiful accessories
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday