Arab Today, arab today luxury chinese liqours become multibilliondollar brands
Last Updated : GMT 12:54:10
Arab Today, arab today
Arab Today, arab today

Luxury Chinese liqours become multibillion-dollar brands

Arab Today, arab today

Arab Today, arab today Luxury Chinese liqours become multibillion-dollar brands

Beijing - Arabstoday

Even though you probably have not heard of them, two brands of Chinese, high-end alcohol—Moutai and Wuliangye—are among the best-selling luxury liquors worldwide. They don’t just excel in the luxury liquor market either. The Hurun Research Institute, a wealth analysis group in Shanghai, counts them among the ten most valuable luxury brands overall, pegging their “brand values” (based on the net value of brand equity) above well-known European names including Gucci, Rolex, and Cartier. The Institute estimates Moutai’s brand value at $12 million and Wuliangye’s at $7 million. Many of China’s rich and corporate elite are investing in—and indulging in—high-end spirits and wines. Hong Kong surpassed the U.S. as the world’s largest wine auction market in 2010. Last year, a bottle of vintage Moutai with an initial biding price of RMB 2.6 million sold for RMB8.9 million (about $1.36 million) in Guiyang city. In January, a bottle of Wuliangye brewed in the 1960s sold at auction for RMB980,000($155,687).The bidding war would likely shock any American who has tried the liquors, which have an acquired taste that critics have compared to gasoline. (There isn’t a significant market outside of China yet.) Chinese fans of Moutai, a sorghum-based liquor that’s up to 53 percent alcohol, describe it as exceptionally smooth, possibly as a result of using clean water from Guizhou province. Wuliangye—made from sorghum, rice, glutinous rice, wheat, and corn—is up to 52 percent percent alcohol and somewhat less expensive. The surge in interest has been good for sales. Moutai producer Kweichow Moutai, based in Renhuai, Guizhou province, generated an estimated RMB16.8 billion (about $2.7 billion) in revenue in fiscal 2011, an annual increase of about 66.3 percent, according to data and estimates compiled by Bloomberg. Wuliangye Yibin, based in Yibin, Sichuan province, reported RMB20.2 billion ($3.2 billion) in revenue in 2011 and estimates compiled by Bloomberg indicate it will grow 33.2 percent to RMB26.9 billion in 2012. How does that stack up? Moet Hennessy-Louis Vuitton (LVMUY), which owns several luxury wine and spirit brands such as Hennessy, Dom Pérignon, and Krug, reported a total $3.5 billion from wine and spirit sales in fiscal 2011. London-based Diageo (DGE:LN) reported sales of $15.6 billion in fiscal 2011, though it did not break down dollar sales across its 14 key brands which include Johnnie Walker, Ciroc, and Tanqueray. Paris’ Pernod Ricard (RI:FP), which has 40 brands including Maker’s Mark, Jameson, and Chivas Regal, reported $9.9 billion in sales. In the U.S., there are a small number of Moutai and Wuliangye consumers, and most of them are Chinese. Steven Tang, manager at S. Dynasty, a Chinese restaurant in midtown Manhattan, says most customers who order Moutai and Wuliangye are visitors from mainland China. The restaurant sells Moutai for $220 per 375 ml. bottle and Wuliangye for $120 for the same size bottle. He says the liquors are hard to buy in the U.S. as there are few distributors, and prices have gradually increased with each order, likely due to high demand. The hype surrounding Moutai and Wuliangye have attracted criticism in China, where the brands—served at official banquets—are being called symbols of government extravagance. In 2011, Kweichow Moutai withdrew its application to be considered for the World Luxury Association’s listing of most valuable global luxury brands. While the company is concerned with protecting the Moutai brand, wealthy consumers who’ve sipped enough of a drink that’s 53 percent alcohol might barely even notice the disapproval.

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today luxury chinese liqours become multibilliondollar brands Arab Today, arab today luxury chinese liqours become multibilliondollar brands

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today luxury chinese liqours become multibilliondollar brands Arab Today, arab today luxury chinese liqours become multibilliondollar brands

 



Arab Today, arab today
Arab Today, arab today Youssra depended on colored foam

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam
Arab Today, arab today Russia and Iraq restore air travel

GMT 11:40 2017 Monday ,18 September

Russia and Iraq restore air travel
Arab Today, arab today Etiquette expert underlines importance of gifts

GMT 17:52 2017 Sunday ,03 September

Etiquette expert underlines importance of gifts
Arab Today, arab today 600,000 children may flee to Bangladesh

GMT 06:49 2017 Monday ,18 September

600,000 children may flee to Bangladesh
Arab Today, arab today Equifax executives step down

GMT 16:16 2017 Saturday ,16 September

Equifax executives step down
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Ministry seeks to improve education

GMT 14:49 2017 Sunday ,17 September

Ministry seeks to improve education
Arab Today, arab today New Zealand opposition looks

GMT 10:35 2017 Thursday ,14 September

New Zealand opposition looks
Arab Today, arab today 5,000 'Dieselgate' deaths in Europe per year

GMT 19:18 2017 Monday ,18 September

5,000 'Dieselgate' deaths in Europe per year
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today Five trends at the Frankfurt auto show

GMT 12:04 2017 Monday ,18 September

Five trends at the Frankfurt auto show
Arab Today, arab today Renault-Nissan to launch

GMT 10:44 2017 Saturday ,16 September

Renault-Nissan to launch
Arab Today, arab today Eman Al Assy receives three offers

GMT 06:31 2017 Saturday ,16 September

Eman Al Assy receives three offers
Arab Today, arab today 'Severe' Typhoon Doksuri pounds Vietnam

GMT 15:49 2017 Friday ,15 September

'Severe' Typhoon Doksuri pounds Vietnam

GMT 11:10 2017 Friday ,15 September

Fadl Shaker retreats from surrendering himself

GMT 05:05 2017 Tuesday ,12 September

Pregnant woman's suicide roils China

GMT 16:53 2017 Saturday ,02 September

Mai importance of gifts during Eid Al-Adha

GMT 10:25 2017 Thursday ,14 September

Greece fumbled oil spill response

GMT 10:46 2017 Saturday ,05 August

Nanis reveals simple ideas for home renovation

GMT 04:45 2017 Sunday ,17 September

France's hurricane-hit St Martin

GMT 11:53 2017 Saturday ,16 September

Jolie effect helps Namibian tourism

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 12:56 2017 Friday ,15 September

Apple's grand plan in Ireland held up by a forest

GMT 11:37 2017 Saturday ,12 August

Fashion designer reveals her new collection
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday