Kuwait Petroleum International (KPI), the international marketing arm of Kuwait Petroleum Corporation (KPC), has officially launched its renewed corporate brand. This initiative is part of the Company's continuous efforts to refresh its corporate brand and strengthen its competitive position in line with its expansion projects, the company said in a release. The first visual manifestation of the new corporate brand will be the Capellen Nord station in Luxembourg, which will be opened officially on the 15th of May, it added. The Company's brand 'Q8' was launched in 1986 and renewed in 1994. It reflects Kuwait's maritime heritage; the sails symbolize the Arab dhow while the colours yellow, red, and blue symbolise the desert, sun, and sea respectively, it noted. The new logo maintains this link with Kuwait's heritage. There is a fresh and welcoming light blue. The number of stripes in the sails has been reduced in order to appear less complex; whilst the shape of the sails is more curved to give a fresh younger look. Kuwait Petroleum International's new brand value proposition is 'easing the journey", it added.