In support of and in partnership with the Absher Initiative inaugurated by President His Highness Shaikh Khalifa bin Zayed Al Nahyan, du has announced the launch of the Absher Plan, effective form Wednesday. The Absher Initiative is being closely monitored by Shaikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs, to ensure implementation, and du is fulfilling its duty as a national organization by supporting the President’s vision. The Plan will be the first unique plan of its kind specifically designed for Emiratis working in the private sector, giving them a range of value-added benefits in support of their contributions towards the UAE. This step comes in association with the Ministry of Presidential affairs and Ministry of Labour under the Absher initiative. du is a key partner of the Absher Initiative, and the Absher Plan represents a milestone achievement in the company’s efforts to support the UAE, its leadership, government, and the Emirati people. The step was announced during a joint press conference addressed on Wednesday by Humaid Bin Demas Suwaidi, Undersecretary, Ministry of Labour and Farid Faraidooni, Chief Commercial Officer, du. Humaid Suwaidi, said: “The Absher Initiative, launched by the President His Highness Shaikh Khalifa bin Zayed Al Nahyan, can play a significantly impact in encouraging UAE nationals to join the private sector. This is especially true given that His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, announced 2013 as the year of Emiratisation. We are confident that we will achieve optimal results thanks to the guidance of Shaikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs.” He added: “On behalf of the Ministry of Labour and the UAE government, we would like to thank du for taking this important step. The company has been a key supporter of Emiratisation efforts, and the launch of the Absher Plan is testament to this.” “We are proud to be associated with the Absher Initiative, to support our country’s leadership and the Emirati people. As an Emirati company, we are eager to contribute to the welfare, progression, and development of our country, and the creation of the Absher Plan is one of the many ways that we are giving back to the UAE nationals whose hard work and dedication has seen our nation achieve everything that it has,” said Farid Faraidooni, Chief Commercial Officer, du. The Absher Plan comes in three denominations to suit the needs and lifestyle of Emiratis employed by the UAE private sector. Customers will benefit from unique numbers and special rewards on local and international calls, in addition to exclusive annual discounts of up to AED 1,500 on smartphones, and more.