Arab Today, arab today buzzfeed gets expansion cash with nbcuniversal tieup
Last Updated : GMT 04:01:49
Arab Today, arab today
Arab Today, arab today

BuzzFeed gets expansion cash with NBCUniversal tie-up

Arab Today, arab today

Arab Today, arab today BuzzFeed gets expansion cash with NBCUniversal tie-up

BuzzFeed
Washington - AFP

BuzzFeed, the website which lives off viral and "shareable" news, got a major boost for expansion plans Tuesday with a $200 million investment from NBCUniversal.

The deal with NBCU, a division of the media and cable conglomerate Comcast, calls for "strategic partnerships" between the two groups, which could allow sharing of content between BuzzFeed and the vast NBC television operations.

The deal values the "social news" pioneer at some $1.5 billion, according to several media reports. The companies did not comment on the valuation terms of the investment.

"It's a fascinating time for the media industry; social, mobile, digital, and broadcast platforms are converging to create new opportunities to connect with global audiences," said Jonah Peretti, BuzzFeed's founder and chief executive.

The news comes just a week after NBCUniversal announced a similar $200 million injection into another digital news group, Vox Media, and highlights the potential seen in online news as consumers move away from traditional media.

"BuzzFeed has built an exceptional global company that harmonizes technology, data and superior editorial abilities to create and share content in innovative ways," said Steve Burke, CEO at NBCUniversal.

"They reach a massive, loyal audience and have proven to be among the most creative, popular and influential new media players. We are pleased to be making this investment and for our companies to partner and work together."

The investment follows Monday's announcement that BuzzFeed would launch a Japanese news website in a partnership with Yahoo Japan, the latest step in a global expansion push.

BuzzFeed is one of the largest pure-play digital websites, claiming to reach some 200 million users worldwide.

With its recent expansion, the group says some 45 percent of traffic now comes from outside the United States, having launched editions in Britain, Brazil, France, Australia, India, Germany, Mexico and Canada.

BuzzFeed, founded in 2006 by Huffington Post co-founder Peretti, was known for offbeat "shareable" news but has been investing in new staff and technology as it expands globally.

NBCU was created as a joint venture with the NBC broadcast group and Universal Pictures, previously controlled by France's Vivendi. Comcast took full control of NBCU in 2013.

- Profiting from sharing -

While BuzzFeed's finances are not made public, documents leaked last week by the website Gawker suggested it is making a profit -- some $2.7 million in the first six months of 2014 and $7 million in 2013.

Rebecca Lieb, an independent media consultant and analyst, said BuzzFeed "has successfully captured mass eyeballs, which is difficult in an era of highly specialized and topical information."

BuzzFeed "is good at picking topics which are light and entertaining and shareable," Lieb told AFP.

Additionally, she said BuzzFeed has successfully reached younger audiences who often don't read newspapers or subscribe to cable television, and that this group is attractive to advertisers.

BuzzFeed also has been able to optimize its content by using algorithms that show which stories are viewed and shared most often, and prioritizing these items, Lieb said.

She added that the website is strong in "native" advertising, which includes "sponsored" and similar content.

The tie-up with NBCU offers potential, Lieb said, such as snippets of Olympic videos which could be offered to BuzzFeed and drive consumers to watch more on television.

Kenneth Lerer, BuzzFeed's executive chairman, said in a statement that the tie-up could mean "collaborating on television content, movies, the Olympics, and joint partnerships with ad agencies and brands."

Last year, BuzzFeed said it had secured $50 million in a deal that reportedly valued it at $850 million. But the latest injection vaults it into the club of "unicorns," a term used for startups valued at over $1 billion.

Vox is believed to be worth over $1 billion following its recent cash infusion from NBCU. And Vice Media last year secured some $500 million which boosted its valuation to a reported $2.5 billion.

One of the largest digital-only news groups is the Huffington Post, whose future is uncertain after its parent company AOL was sold this year to telecom giant Verizon.

 

 

arabstoday
arabstoday

GMT 03:58 2017 Saturday ,21 October

Chevron suspends operations in Iraqi Kurdistan

GMT 21:21 2017 Thursday ,19 October

Shaikh Nasser praises BIDEC 2017 royal patronage

GMT 20:39 2017 Thursday ,19 October

Tesla fired hundreds of employees in past week

GMT 13:46 2017 Thursday ,19 October

Samsung's revamped Bixby takes on Amazon Alexa

GMT 21:35 2017 Wednesday ,18 October

King congratulated by Premier on BIDEC success

GMT 21:27 2017 Wednesday ,18 October

Shaikh Nasser praises Derasat efforts

GMT 11:54 2017 Wednesday ,18 October

Airbnb rentals boom across Africa

GMT 18:06 2017 Tuesday ,17 October

Three companies offering to search for MH370
Arab Today, arab today
Arab Today, arab today

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today buzzfeed gets expansion cash with nbcuniversal tieup Arab Today, arab today buzzfeed gets expansion cash with nbcuniversal tieup

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today buzzfeed gets expansion cash with nbcuniversal tieup Arab Today, arab today buzzfeed gets expansion cash with nbcuniversal tieup

 



Arab Today, arab today
Arab Today, arab today Designer Aql Faqih aspires to innovation

GMT 18:41 2017 Friday ,20 October

Designer Aql Faqih aspires to innovation
Arab Today, arab today Barcelona through George Orwell’s eyes

GMT 13:44 2017 Friday ,20 October

Barcelona through George Orwell’s eyes
Arab Today, arab today Etiquette expert underlines importance of gifts

GMT 17:52 2017 Sunday ,03 September

Etiquette expert underlines importance of gifts
Arab Today, arab today Tillerson heads to Gulf, downbeat

GMT 09:23 2017 Friday ,20 October

Tillerson heads to Gulf, downbeat
Arab Today, arab today Hiring not part of Alibaba pledge

GMT 11:26 2017 Wednesday ,18 October

Hiring not part of Alibaba pledge
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today World's deepest lake in peril

GMT 15:54 2017 Friday ,20 October

World's deepest lake in peril
Arab Today, arab today Ex-French minister Dati wants tough action

GMT 10:54 2017 Thursday ,19 October

Ex-French minister Dati wants tough action
Arab Today, arab today Delhi braces for pollution 'airpocalypse'

GMT 16:07 2017 Friday ,20 October

Delhi braces for pollution 'airpocalypse'
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today Sweden to get biggest car factory

GMT 14:10 2017 Friday ,20 October

Sweden to get biggest car factory
Arab Today, arab today Mercedes says recalls 400,000 UK cars

GMT 06:56 2017 Tuesday ,17 October

Mercedes says recalls 400,000 UK cars
Arab Today, arab today Actress Shery Adel happy for Egypt’s qualification

GMT 08:57 2017 Wednesday ,18 October

Actress Shery Adel happy for Egypt’s qualification
Arab Today, arab today Massacre fears spark race

GMT 19:09 2017 Thursday ,19 October

Massacre fears spark race

GMT 07:47 2017 Tuesday ,17 October

Hussein Fahmy happy for honoring in festival

GMT 18:15 2017 Monday ,16 October

British actress becomes fifth woman

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam

GMT 16:00 2017 Wednesday ,18 October

Climate-disrupting volcanoes helped topple

GMT 10:46 2017 Saturday ,05 August

Nanis reveals simple ideas for home renovation

GMT 06:43 2017 Wednesday ,18 October

Fake dentists ply brisk trade

GMT 06:49 2017 Tuesday ,17 October

EasyJet, Lufthansa among seven to bid

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 20:46 2017 Thursday ,19 October

Qualcomm files lawsuits in China to ban iPhones

GMT 16:53 2017 Saturday ,02 September

Mai importance of gifts during Eid Al-Adha
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday