Arab Today, arab today bob dylan beckham steal super bowl commercial sideshow
Last Updated : GMT 22:03:31
Arab Today, arab today
Arab Today, arab today

Bob Dylan, Beckham steal Super Bowl commercial sideshow

Arab Today, arab today

Arab Today, arab today Bob Dylan, Beckham steal Super Bowl commercial sideshow

New York - AFP

Bob Dylan providing a rallying cry for the US auto industry and David Beckham losing his underwear were among the highlights of the Super Bowl advertising blitz Sunday. With a domestic television audience estimated at around 108 million viewers, America's most-watched sports event has become an opportunity for major brands to jostle for the nation's attention. Major brands pay an estimated $4 million per slot, deploying wry humor, sugar-coated sentiment or A-list celebrities to hammer home their message. Music legend Dylan appeared in a commercial for Chrysler, urging consumers to buy American in a slickly cool ad that resembled a love letter to Detroit. "Is there anything more American than America?" Dylan asked in a moody voiceover. "Let Germany brew your beer, let Switzerland make your watch, let Asia assemble your phone. We will build your car." Dylan's appearance in the Super Bowl's annual corporate fiesta didn't sit easily with some of the folk singer's fans. "Bob Dylan just negated 50 years of sticking it to the man in about 90 seconds," one critic opined on Twitter. Dylan's music was also deployed in another commercial, with "I Want You" used in Chobani yoghurt's skit featuring a rampaging grizzly bear. Other commercial highlights included English football icon Beckham. While the former Real Madrid and Manchester United star has long since hung up his boots, he remains a highly marketable figure and was seen shilling his underwear line for Swedish clothing company H&M. The ad featured the 38-year-old stripped down to a vest and underwear sprinting across urban rooftops in order to reach a photo shoot on time, losing his form-fitting boxer shorts in the process. As expected, Hollywood actress Scarlett Johansson appeared in her controversial ad for drinks company Sodastream, which operates a factory in an Israeli settlement on the West Bank. The slot was the subject of controversy after Johansson's appearance was criticized by the international charity Oxfam, for whom the actress has served as an ambassador for the last eight years. Johansson quit her role with the charity following the dispute. Other commercial highlights on Sunday included Irish supergroup U2's performance of their new single "Invisible" in association with Bank of America.   The song was offered as a free download on Apple's online music store iTunes during Sunday's match between the Denver Broncos and the Seattle Seahawks. For every download, Bank of America donated $1 to the Global Fund to Fight AIDS. US beer giant Budweiser maintained its popular tradition of running a commercial involving majestic Clydesdale horses. This year's offering was a saccharine slot featuring a Labrador puppy forming an attachment to the giant horse to the tune of Passenger's "Let Her Go." Another popular ad featured American funnywoman Ellen DeGeneres for Beats music, in a riff on the children's fairytale of Goldilocks and the Three Bears. However, one of the worst received ads was for Maserati's new Ghibli sports car, which featured a young African American girl working her way through an ominous landscape under a darkening sky before making its pitch. "This isn't an ad for a plain, hardworking American sedan but for an Italian sports car, which has a base price of about $66,000," The New Yorker magazine lamented in its online blog.

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today bob dylan beckham steal super bowl commercial sideshow Arab Today, arab today bob dylan beckham steal super bowl commercial sideshow

 



Arab Today, arab today
Arab Today, arab today Jordan airline suggests flyers 'talk'

GMT 11:59 2017 Friday ,24 March

Jordan airline suggests flyers 'talk'
Arab Today, arab today 5 Crafty Must-Have Limited-Budget Ideas

GMT 17:03 2017 Saturday ,25 March

5 Crafty Must-Have Limited-Budget Ideas
Arab Today, arab today Rebel supporters flood Yemen streets

GMT 06:39 2017 Monday ,27 March

Rebel supporters flood Yemen streets
View News in Arabic - Business: أخبار الشركات
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Yemen children dream of school

GMT 07:25 2017 Friday ,24 March

Yemen children dream of school
Arab Today, arab today Trump to roll back Obama clean power plan

GMT 11:10 2017 Monday ,27 March

Trump to roll back Obama clean power plan
Arab Today, arab today Prepares to give stargazers an eyeful

GMT 13:38 2017 Monday ,06 March

Prepares to give stargazers an eyeful
Arab Today, arab today Uber grounds self-driving cars

GMT 09:11 2017 Monday ,27 March

Uber grounds self-driving cars
Arab Today, arab today Audi RS 5 Coupe acquires new design

GMT 13:22 2017 Thursday ,23 March

Audi RS 5 Coupe acquires new design
Arab Today, arab today Nermein Al Fekki films “Foxes in the Valley”

GMT 09:58 2017 Saturday ,25 March

Nermein Al Fekki films “Foxes in the Valley”
Arab Today, arab today Salvage of South Korea's Sewol ferry

GMT 04:51 2017 Friday ,24 March

Salvage of South Korea's Sewol ferry

GMT 06:21 2017 Friday ,24 March

MP submits a petition to dismiss university head

GMT 18:57 2017 Tuesday ,21 March

Accessories designer reveals her new collection

GMT 15:25 2017 Tuesday ,21 March

2017 already marked

GMT 13:26 2017 Friday ,24 February

Expresses Algerian history by woody figures

GMT 20:03 2017 Saturday ,25 March

Health expert warns from dust sensitivity

GMT 07:36 2017 Wednesday ,22 March

US, Britain ban laptops on flights

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons

GMT 19:27 2017 Saturday ,11 March

Boualsof launches "Priestess Kahina" collection
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday