Arab Today, arab today all blacks shirt to carry sponsor\s logo
Last Updated : GMT 07:55:03
Arab Today, arab today
Arab Today, arab today

All Blacks shirt to carry sponsor\'s logo

Arab Today, arab today

Arab Today, arab today All Blacks shirt to carry sponsor\'s logo

Wellington - AFP

New Zealand's world champion All Blacks will emblazon a sponsor's logo on their jerseys for only the second time in their 107-year history under a deal signed with US insurance giant AIG. The New Zealand Rugby Union (NZRU) said the famous black jersey would carry the AIG logo until mid-2018 under a sponsorship arrangement needed to boost cash reserves and put the Union on a sustainable footing. "This is not a decision we have taken lightly... it is a very positive opportunity to secure the additional funds that we need to help safeguard the future of the game in this country," NZRU chief executive Steve Tew said on Friday. While the jersey has long displayed the name of All Blacks' kit provider, currently adidas, the only other time it has featured a corporate logo was when the team was sponsored by brewer Steinlager in the 1990s. Many New Zealanders regard the jersey as sacrosanct and the NZRU said it carried out extensive consultation before signing the new deal, the financial details of which have not been released. AIG sponsored English Premier League club Manchester United from 2006 to 2010 but ended the deal after receiving a record $182 billion bailout from the US government at the height of the global financial crisis. All Blacks skipper Richie McCaw backed the relationship with AIG. "It's really flattering that a company this big has chosen New Zealand rugby to be its cornerstone sponsorship," he said. "It shows incredible respect for our traditions, heritage and record of success." The NZRU said it cost NZ$100 million ($82 million) a year to run rugby in New Zealand and new revenue was needed. "We are currently forecasting deficits over the coming years, which means using cash reserves in the short term to meet this. This is simply not sustainable," it said. The All Blacks will wear the new jersey for the first time when they play Australia in Brisbane on October 20.

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today all blacks shirt to carry sponsor\s logo Arab Today, arab today all blacks shirt to carry sponsor\s logo

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today all blacks shirt to carry sponsor\s logo Arab Today, arab today all blacks shirt to carry sponsor\s logo

 



Arab Today, arab today
Arab Today, arab today Designer Aql Faqih aspires to innovation

GMT 18:41 2017 Friday ,20 October

Designer Aql Faqih aspires to innovation
Arab Today, arab today Italy regions back 'big bang' autonomy

GMT 07:10 2017 Monday ,23 October

Italy regions back 'big bang' autonomy
Arab Today, arab today Etiquette expert underlines importance of gifts

GMT 17:52 2017 Sunday ,03 September

Etiquette expert underlines importance of gifts
Arab Today, arab today Syrian children die of hunger

GMT 19:25 2017 Sunday ,22 October

Syrian children die of hunger
Arab Today, arab today Maltese demand justice for murdered

GMT 06:08 2017 Monday ,23 October

Maltese demand justice for murdered
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today World's deepest lake in peril

GMT 15:54 2017 Friday ,20 October

World's deepest lake in peril
Arab Today, arab today Ex-French minister Dati wants tough action

GMT 10:54 2017 Thursday ,19 October

Ex-French minister Dati wants tough action
Arab Today, arab today Delhi braces for pollution 'airpocalypse'

GMT 16:07 2017 Friday ,20 October

Delhi braces for pollution 'airpocalypse'
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today Tesla to build wholly-owned plant

GMT 07:55 2017 Monday ,23 October

Tesla to build wholly-owned plant
Arab Today, arab today EU raids automaker BMW

GMT 11:06 2017 Saturday ,21 October

EU raids automaker BMW
Arab Today, arab today Actress Mona Zaki praises husband’s role

GMT 08:15 2017 Thursday ,19 October

Actress Mona Zaki praises husband’s role
Arab Today, arab today Massacre fears spark race

GMT 19:09 2017 Thursday ,19 October

Massacre fears spark race

GMT 08:57 2017 Wednesday ,18 October

Actress Shery Adel happy for Egypt’s qualification

GMT 18:15 2017 Monday ,16 October

British actress becomes fifth woman

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam

GMT 16:00 2017 Wednesday ,18 October

Climate-disrupting volcanoes helped topple

GMT 10:46 2017 Saturday ,05 August

Nanis reveals simple ideas for home renovation

GMT 06:07 2017 Sunday ,22 October

15,000 Under Fives Die

GMT 12:54 2017 Saturday ,21 October

Malaysia Airlines picks new CEO

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 20:46 2017 Thursday ,19 October

Qualcomm files lawsuits in China to ban iPhones

GMT 16:53 2017 Saturday ,02 September

Mai importance of gifts during Eid Al-Adha
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday