The London Book Fair Market Focus initiative is a key opportunity for UK and international publishers to liaise with their foreign counterparts, and seek out and capitalise on new business partnerships. In 2012 the China Market Focus and the associated cultural programme will place a spotlight on contemporary China authors and China as an important publishing arena. China Market Focus 2012 at The London Book Fair presents four professional publishing seminars covering the latest developments and opportunities for publishers within the China Market, and a chance to network with Chinese colleagues. Seminars are free to attend for LBF ticket holders but are organised on a first come, first seated basis until room capacity is reached. Sessions fill up quickly so please arrive in plenty of time to avoid disappointment.