Arab Today, arab today music giant buys bonnaroo
Last Updated : GMT 04:51:43
Arab Today, arab today
Arab Today, arab today

Amid festival boom

Music giant buys Bonnaroo

Arab Today, arab today

Arab Today, arab today Music giant buys Bonnaroo

Bonnaroo festivals
New York - Arab Today

Entertainment giant Live Nation said Tuesday it was buying a controlling stake in Bonnaroo, one of the most influential US music festivals, in the latest consolidation in the booming industry.

The addition cements Live Nation Entertainment's status as a leading festival company with its portfolio already including Lollapalooza in Chicago and the Reading and Leeds festivals in Britain.

The Bonnaroo Music and Arts Festival, one of the last major US music events to be independent, helped spark the rapid growth of the industry after its launch in 2002.

Bonnaroo -- attended for four days each June by up to 90,000 fans -- is known for highlighting indie rock and Americana acts but also attracts major headliners, who this year will include Billy Joel, Robert Plant and D'Angelo.

Live Nation, which also runs Ticketmaster, said that it would take a controlling interest in Bonnaroo, but the two sides did not disclose financial terms.

Live Nation will also own a share of the 700-acre (300-hectare) Bonnaroo property -- known to fans as "The Farm" -- where it said it will invest in improvements.

Bonnaroo's founding partners, Superfly and AC Entertainment, will still run the festival day-to-day and maintain its signature touches, such as environmental sustainability.

"Through this partnership with Live Nation, we're even more empowered to enhance the festival while preserving the integrity of the event that we've thoughtfully built over the past 14 years," Superfly co-founder Rick Farman said in a statement.

The Bonnaroo founders said they made the decision mostly due to Live Nation's capacity to develop The Farm, which will increasingly be used for events other than the festival.

"The values of Bonnaroo, the vibe of Bonnaroo, no one wants to see that change, it's not going to change," AC Entertainment president Ashley Capps told industry journal Billboard.

- Rapid changes -

Music festivals, long popular in Europe and especially Britain, have seen soaring growth in the United States over the past 15 years and have turned into must-do dates on artists' calendars.

Sensing the boom, Live Nation has been rapidly expanding and in December bought C3 Presents, which runs both Lollapalooza and the Austin City Limits Music Festival.

In 2013, Live Nation paid a reported $50 million for a 50 percent stake in the Electric Daisy Carnival, hoping to tap into the particularly hot market for electronic dance music.

The parent company of Coachella in southern California -- arguably the most closely watched US festival -- is owned by Live Nation's rival AEG.

Most of the festivals started off with independent streaks. Coachella's desert venue was first picked by alternative rockers Pearl Jam to protest the dominance of Ticketmaster.

This year marks the birth of a number of new festivals, including the first US edition of Rock in Rio, to take place at newly built Las Vegas grounds.

- An original festival -

Bonnaroo jolted the music world in 2002 when it quickly sold out without traditional advertising, a harbinger of the social media buzz that drives many modern music events.

Bonnaroo -- the name was coined by New Orleans R&B icon Dr John to mean good times and comes loosely from the French for "good street" -- was initially able to take off due to financing by Coran Capshaw, best known as the manager of the Dave Matthews Band.

Bonnaroo has since managed to keep an independent vibe.

The festival each year turns into the semblance of a city, with round-the-clock films, a hair salon and even a temporary post office.
Source: AFP

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today music giant buys bonnaroo Arab Today, arab today music giant buys bonnaroo

 



Arab Today, arab today
Arab Today, arab today Nohan Seyam designs beautiful accessories

GMT 20:02 2017 Tuesday ,21 February

Nohan Seyam designs beautiful accessories
Arab Today, arab today Tourism shows signs of recovery

GMT 09:59 2017 Monday ,20 February

Tourism shows signs of recovery
Arab Today, arab today Sarah Belamesh designs antiques of "ceramic"

GMT 19:45 2017 Monday ,20 February

Sarah Belamesh designs antiques of "ceramic"
Arab Today, arab today 11 family members dead in rebel push

GMT 07:57 2017 Tuesday ,21 February

11 family members dead in rebel push
Arab Today, arab today To probe sexual harassment claims

GMT 10:08 2017 Tuesday ,21 February

To probe sexual harassment claims

GMT 06:51 2017 Saturday ,18 February

Blames government for economic crisis

GMT 06:35 2017 Saturday ,18 February

MP calls for re-operating closed companies

GMT 13:35 2017 Friday ,17 February

Confirms Britain is biggest investor in Egypt

GMT 15:55 2017 Thursday ,16 February

Egyptian foods completely unobserved nor healthy

GMT 11:18 2017 Wednesday ,15 February

Reveals plan to get out of financial crisis

GMT 12:33 2017 Tuesday ,14 February

Yemeni accuses militias of challenging oil

GMT 18:07 2017 Monday ,13 February

Over 3000 workers lost their jobs
View News in Arabic - Business: أخبار الاقتصاد
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today 57 monkeys carrying 'invasive' genes

GMT 16:00 2017 Tuesday ,21 February

57 monkeys carrying 'invasive' genes
Arab Today, arab today 63-Year-Old Woman Delivers Baby

GMT 12:35 2017 Tuesday ,21 February

63-Year-Old Woman Delivers Baby
Arab Today, arab today Small ponds have outsized impact

GMT 15:53 2017 Tuesday ,21 February

Small ponds have outsized impact
Arab Today, arab today Pluto's unruly moons

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today Nissan enhances sales in most markets

GMT 14:08 2017 Monday ,20 February

Nissan enhances sales in most markets
Arab Today, arab today Competes Sweden and Germans by S90

GMT 22:36 2017 Thursday ,16 February

Competes Sweden and Germans by S90
Arab Today, arab today Ahmed Fahmy stresses he did not ignore singing

GMT 06:34 2017 Sunday ,19 February

Ahmed Fahmy stresses he did not ignore singing
Arab Today, arab today London to tax old cars

GMT 14:06 2017 Friday ,17 February

London to tax old cars

GMT 21:11 2017 Saturday ,18 February

Egypt to hold first session of Arab film festival

GMT 06:50 2017 Wednesday ,15 February

Tragic fluctuations of Bakhtiari's life revealed

GMT 12:22 2017 Monday ,20 February

Kanye West puts hijab-wearing model

GMT 20:41 2017 Wednesday ,15 February

Teach monkeys to recognize themselves in mirror

GMT 23:29 2017 Thursday ,16 February

Home built on sand castles-style costs $8m

GMT 14:51 2017 Monday ,20 February

Ways to acquire presentation skills

GMT 19:16 2017 Friday ,17 February

Aziz House ready to host the tourists

GMT 13:12 2015 Saturday ,09 May

Sheikh Sultan opens Sharjah Centre

GMT 12:39 2017 Monday ,20 February

newest smartphone another winner for Huawei

GMT 16:08 2017 Wednesday ,15 February

Shawsh reveals her collection "Jewelry of dreams"
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday