Arab Today, arab today abu dhabi media inks deal for hindi radio station
Last Updated : GMT 21:08:05
Arab Today, arab today
Arab Today, arab today

Abu Dhabi Media inks deal for Hindi radio station

Arab Today, arab today

Arab Today, arab today Abu Dhabi Media inks deal for Hindi radio station

Abu Dhabi - Arabstoday

Abu Dhabi Media Company has inked a deal with India media giant ENIL to launch the Hindi-language station Radio Mirchi across the UAE, media reports said Sunday. The state-owned media firm plans to launch India\'s largest FM radio station at the end of January in a bid to tap into the region’s sizeable expatriate Indian market, said Campaign Middle East. The deal will see ENIL provide limited advisory services for the launch of its station, as well as a conditional license for ADM’s use of the brand, the magazine reported. ADMC declined to comment when contacted by Arabian Business, but the chief executive officer of ENIL has confirmed the deal to a number of media outlets. “There is a huge demand for brand Mirchi in the UAE,” he said in an interview with RadioandMusic.com. “A large part of the UAE’s population is from India who have obviously experienced Mirchi first-hand. They want the same brand experience in the UAE but they are unable to get it at this point in time. “There is also a very large diaspora from Pakistan, Sri Lanka and Bangladesh who like Indian music and have heard of brand Mirchi.” Radio Mirchi is a popular network of private FM radio stations across the whole of India, owned by ENIL, a subsidiary of the The Times Group. The group reported an 11 percent jump in revenues in the nine months to Sept 31, 2011, which is described as modest growth in the difficult economic climate. Abu Dhabi Media is headquartered in the UAE capital, but has offices in Cairo, Beirut, Dubai and Jeddah. The firm made 100 redundancies in its broadcast division last year as part of company-wide revamp. In an interview with Arabian Business last November, Image Nation, a subsidiary of ADMC, also voiced its intention to tap the growing Indian market with new investments. The company’s chairman, Mohammed Al Mubarak, said his firm was mulling new deals in the lucrative Bollywood market after the success of its 2010 film My Name Is Khan.

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today abu dhabi media inks deal for hindi radio station Arab Today, arab today abu dhabi media inks deal for hindi radio station

 



Arab Today, arab today
Arab Today, arab today Ideen Belmahdy happy to be part of “ Fashion Star”

GMT 17:00 2017 Sunday ,26 February

Ideen Belmahdy happy to be part of “ Fashion Star”
Arab Today, arab today Tourist guide explains types of tourism

GMT 18:28 2017 Saturday ,25 February

Tourist guide explains types of tourism
Arab Today, arab today Expresses Algerian history by woody figures

GMT 13:26 2017 Friday ,24 February

Expresses Algerian history by woody figures
Arab Today, arab today Iran complying with nuclear deal

GMT 07:14 2017 Saturday ,25 February

Iran complying with nuclear deal
Arab Today, arab today Ayat Abaza says state TV presented major stars

GMT 03:52 2017 Sunday ,26 February

Ayat Abaza says state TV presented major stars
View News in Arabic - Media: راديو
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Reading therapy relieves mental disorders

GMT 15:39 2017 Friday ,24 February

Reading therapy relieves mental disorders
Arab Today, arab today UK appoints 1st Scotland Yard chief in 188 years

GMT 05:14 2017 Thursday ,23 February

UK appoints 1st Scotland Yard chief in 188 years
Arab Today, arab today Penguins in the age of dinos

GMT 11:44 2017 Saturday ,25 February

Penguins in the age of dinos
Arab Today, arab today Pluto's unruly moons

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today 'Constructive' Vauxhall talk with union

GMT 08:54 2017 Saturday ,25 February

'Constructive' Vauxhall talk with union
Arab Today, arab today Tesla back into red but revenue grows

GMT 07:27 2017 Thursday ,23 February

Tesla back into red but revenue grows
Arab Today, arab today Ola Ghanem hopes to work with M.Ramadan

GMT 07:23 2017 Friday ,24 February

Ola Ghanem hopes to work with M.Ramadan
Arab Today, arab today Ex-yoga missionary unleashes rage

GMT 12:16 2017 Thursday ,23 February

Ex-yoga missionary unleashes rage

GMT 06:08 2017 Thursday ,23 February

Actress Lobna Abdel Aziz proud of her career

GMT 12:35 2017 Tuesday ,21 February

63-Year-Old Woman Delivers Baby

GMT 13:47 2017 Friday ,24 February

Rabia Fatima reveals role of "Facebook" in her career

GMT 10:28 2017 Wednesday ,22 February

Milan laughs while Rome cries

GMT 20:33 2017 Friday ,17 February

To release new antiques collection

GMT 10:20 2017 Thursday ,23 February

Brazil's top diplomat resigns

GMT 11:54 2017 Thursday ,23 February

Saudis await visitors but will they come?

GMT 13:12 2015 Saturday ,09 May

Sheikh Sultan opens Sharjah Centre
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday