Arab Today, arab today technicolor stores hollywood history
Last Updated : GMT 14:17:56
Arab Today, arab today
Arab Today, arab today

In a Bottle

Technicolor Stores Hollywood History

Arab Today, arab today

Arab Today, arab today Technicolor Stores Hollywood History

Los Angeles - Arab Today

A Technicolor scientist surrounded by the latest virtual reality technology inspects a vial containing a few droplets of water - and one million copies of an old movie encoded into DNA.

The company has come a long way since the Hollywood golden age, when the world gazed in awe at the lush palette of "The Wizard of Oz" and "Gone with the Wind" provided by its three-strip cameras.

Now celebrating its centenary year, Technicolor's laboratories are at the cutting edge of the science of filmmaking, leading a worldwide revolution in immersive entertainment.

"We are bigger today in LA than we were 70 years ago or 50 years ago," Technicolor chief Frederic Rose said at a recent ceremony where he accepted a "star of recognition" from the Hollywood Chamber of Commerce.

Rose used the occasion at Technicolor's Sunset Boulevard studios to showcase the company's latest jaw-dropping innovation - the encoding of movies into artificial, "non-biological" DNA.

Jean Bolot, vice-president for research and innovation, held up a vial barely bigger than a bullet containing a million copies of 1902 French silent film "A Trip to the Moon," the first movie to use visual effects.

DNA is almost unimaginably small - up to 90,000 molecules can fit into the width of one human hair - so even such a large library is totally invisible to the human eye. All you can see is the water in the tube.

"This, we believe, is what the future of movie archiving will look like," Bolot said.

Scientists have been experimenting with DNA as a potential storage medium for years but recent advances in modern lab equipment have made projects like Technicolor's a reality.

The company's work builds on research by scientists at Harvard University, who in 2012 successfully stored 5.5 petabits of data - around 700 terabytes - in a single gram of DNA, smashing the previous DNA data density record by a factor of one thousand.

Oscars glory
DNA is a long, coiled molecular "ladder" - the famous double helix structure - comprising four chemical rungs, adenine, cytosine, guanine and thymine, which team up in pairs.

Bolot's team digitized the "A Trip to the Moon" into data in the form of zeros and 1s in computing's binary code, and transcribed it into DNA code, which was then turned into molecules, using lab-dish chemicals.

The contents are "read" by sequencing the DNA - as is routinely done today in genetic fingerprinting - and turning it back into computer code.

Converting movies into man-made DNA brings huge advantages, said Bolot, who points out that the archives of every Hollywood studio, currently taking up square kilometers of floor space, could fit into a Lego brick.

Another problem overcome by DNA storage is that the format for reading it doesn't become obsolete every decade or so, unlike celluloid, VHS, DVD and every other medium in the history of filmmaking.

"If I gave you a movie in the form of these floppy discs from the beginning of the IBM PC, you would not even know how to read the movie because there are no more floppy disc readers," Bolot said.

"The guys at Harvard told me if you left this (vial) on a hot Arizona pavement with trucks running over it, and you come back in 10,000 years, it will still be readable."

"A Trip to the Moon" took six weeks and tens of thousands of dollars to convert, but Bolot's team is working on streamlining the technology into something that would be genuinely commercially viable.

"We don't know yet if that's going to work but if it does - and we'll know, we expect, within a year - then this will really unlock a new age for archiving," he said.

Founded in Boston in 1915, Technicolor relocated to Hollywood in the early 1920s and has provided post-production on thousands of films across the world.

Its first feature, "The Gulf Between," finished in 1917 in an old converted railroad car, used a two-color technique that photographed a single strip of black and white film with green and red filters.

Spool forward to February this year and Alejandro Gonzalez Inarritu's "The Revenant" became the fifth straight "best cinematography" Oscar-winner color-finished by Technicolor engineers.

Richard Crudo, head of the American Society of Cinematographers and a director of photography on numerous features, has been working with the company's engineers since 1978 and describes them as "outstanding."

Virtual reality
"With the switchover to digital technology there have been a lot of changes and a lot of companies have fallen by the wayside," he told AFP.

"But Technicolor has managed to make the transition very handily and maintain their standards."

Perhaps the most exciting development in entertainment in recent years has been the emergence of sophisticated, hyper-realistic virtual and augmented reality, and Technicolor has been an early adopter, buying up industry-leading studios.

Last year it announced the $295 million (roughly Rs. 1,948 crores) acquisition of The Mill, the world's largest visual effects and content creation studio for the advertising industry.

Technicolor's portfolio also includes leading visual effects company MPC, which worked on Ridley Scott's "The Martian," and previewed the film with a 360-degree virtual reality flight onto the surface of Mars, via a headset.

It's all a far cry from the two-color printing days, and quite what technologies Technicolor will be developing in another 100 years is anyone's guess.

"You should always go back to the original Star Trek series as a source of inspiration for what's next," Rose, who has been at the helm of the company since 2008, told AFP.

"And if you don't have access to it, you should read one of the Asimov novels for ideas."

Download the Gadgets 360 app for Android and iOS to stay up to date with the latest tech news, product reviews, and exclusive deals on the popular mobiles.
Source :AFP

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today technicolor stores hollywood history Arab Today, arab today technicolor stores hollywood history


Arab Today, arab today
Arab Today, arab today Jordan airline suggests flyers 'talk'

GMT 11:59 2017 Friday ,24 March

Jordan airline suggests flyers 'talk'
Arab Today, arab today Sheds light on major steps in 12-year career

GMT 06:07 2017 Monday ,27 February

Sheds light on major steps in 12-year career
Arab Today, arab today Dozens dead in US-led Syria strikes

GMT 08:35 2017 Thursday ,23 March

Dozens dead in US-led Syria strikes

GMT 07:53 2017 Tuesday ,07 March

Teacher strike closes schools in Argentina

GMT 13:33 2017 Monday ,06 March

Emirati student builds drones

GMT 21:36 2017 Monday ,27 February

Minister finishes delivery of schools books

GMT 15:39 2017 Friday ,24 February

Reading therapy relieves mental disorders

GMT 07:43 2017 Wednesday ,22 February

To hold social dialogue over secondary school

GMT 16:00 2017 Tuesday ,21 February

57 monkeys carrying 'invasive' genes

GMT 20:24 2017 Wednesday ,15 February

Kidogo provides childcare for underserved

GMT 20:36 2017 Tuesday ,14 February

New technological project to revive role of libraries
View News in Arabic - Education: التعليم أخبار
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Yemen children dream of school

GMT 07:25 2017 Friday ,24 March

Yemen children dream of school
Arab Today, arab today MP submits a petition to dismiss university head

GMT 06:21 2017 Friday ,24 March

MP submits a petition to dismiss university head
Arab Today, arab today Salvage of South Korea's Sewol ferry

GMT 04:51 2017 Friday ,24 March

Salvage of South Korea's Sewol ferry
Arab Today, arab today Prepares to give stargazers an eyeful

GMT 13:38 2017 Monday ,06 March

Prepares to give stargazers an eyeful
Arab Today, arab today Audi RS 5 Coupe acquires new design

GMT 13:22 2017 Thursday ,23 March

Audi RS 5 Coupe acquires new design
Arab Today, arab today Renault Trezor wins design award

GMT 11:56 2017 Tuesday ,21 March

Renault Trezor wins design award
Arab Today, arab today Merna Waleed praises her work with Soad Hosni

GMT 07:03 2017 Wednesday ,22 March

Merna Waleed praises her work with Soad Hosni
Arab Today, arab today 2017 already marked

GMT 15:25 2017 Tuesday ,21 March

2017 already marked

GMT 07:12 2017 Tuesday ,21 March

Donia Abdel Aziz participates in "Game of Silence"

GMT 22:00 2017 Thursday ,23 March

Number of unwedded girls amounts to 2.5m

GMT 10:34 2017 Tuesday ,21 March

Mexico threatens to ditch US corn imports

GMT 19:45 2017 Monday ,20 February

Sarah Belamesh designs antiques of "ceramic"

GMT 07:03 2017 Thursday ,23 March

Spider Venom May Offer Hope to Stroke Victims

GMT 07:36 2017 Wednesday ,22 March

US, Britain ban laptops on flights

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today
Arab Today, arab today
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday