Emma Bridgewater mugs London - Arabstoday Excitement about Will and Kate’s new addition to the royal family has spread from British shores and the world is keen to get a piece of the baby action. The royal baby is set to bring a boost to the household souvenir market, retail industry experts have reported. Pottery manufacturer Emma Bridgewater has already cashed in on the news, churning out celebratory coffee cups at lightning speed. Sales of Jubilee and London 2012 memorabilia injected more than £300m into the UK economy, according to the Centre for Retail Research. The centre believes that after £199m was spent on 2011 royal wedding souvenirs, a baby could prove almost as popular. Get your pad prepared for the little arrival at www.emmabridgewater.co.uk.