Arab Today, arab today india post rides ecommerce wave
Last Updated : GMT 18:39:51
Arab Today, arab today
Arab Today, arab today

As villagers buy online

India Post rides e-commerce wave

Arab Today, arab today

Arab Today, arab today India Post rides e-commerce wave

Indian postman Chetram (L)
Alwar - Arab Today

 With his rickety bicycle and sackcloth mail bag, 62-year-old Indian postman Chet Ram does not look like a worker at the vanguard of an e-commerce revolution delivering everything from mobile phones to cow manure.

He pedals miles each day in rural Rajasthan state, ferrying packages to villages and takes payments in cash because most of his customers do not have bank accounts, let alone credit cards.

While in the United States online giant Amazon and its ilk experiment with futuristic drones and one-hour deliveries, in rural India e-commerce retains a distinctly old-fashioned feel.

Yet the dawn of online shopping is changing the lives of people in rural areas -- and is breathing new life into India Post, the ailing state-run postal network, which has struggled with a huge deficit for years.

In the past two years the 160-year-old postal giant has tied up with 400 e-commerce companies including Amazon and Indian giant Flipkart to deliver a diverse range of goods.

It deploys its vast network of about 460,000 employees across 155,000 post offices to take goods to customers in remote areas, often hundreds of kilometres (miles) from the nearest town.

Government clerk Surinder Singh Yadav from rural Ula Hedi village in Neemrana district says the dawn of e-commerce has transformed shopping for his family, who now nudge him to order products they see advertised on television.
"These companies give us a variety we don't get in our local markets, quality at competitive rates and a doorstep delivery," said Yadav, as he accepted a delivery of a spray paint machine.

- Online commerce -

The absence of reliable private delivery companies outside the big cities led India Post to step in to fill the gap.

"Until recently, people in these rural areas had aspirations but no means to access the market," Kavery Banerjee, secretary of India Post, told AFP.

"Now we are delivering women's clothes and latest electronic gadgets even in the remote regions of country like Leh and Ladakh," she added.

It has been a huge success, with parcel deliveries increasing 15-fold to 75,000 daily deliveries in the past two years.
But India's vast areas of rural terrain, where roads can be poor and infrastructure patchy, pose challenges to the digital revolution.

Most small post offices, like the one in Neemrana, depend on unreliable public transport to collect parcels from region's bigger post offices.

Postal workers use bicycles and old cloth mail bags which make it difficult to transport bigger or multiple parcels.

Many rural Indians are still new to the Internet -- up to a billion people are not yet online in the country -- and are wary of e-commerce sites, preferring to hand over money only after receiving the goods.

Part of the firms' success has been driven by giving customers the chance to pay cash on delivery -- although it takes up to two days to find out if a parcel was accepted by a distant recipient.

"It has given a sense of empowerment to customers who are not confident about e-commerce shopping," said K.C Verma, an assistant superintendent at a post office in Behror, a town close to Neemrana.
One such customer is Sudesh Yadav, a farmer's wife in Daulat Singh Pura village in Neemrana who refused to accept her parcel of a car cleaning kit.

"The company has sent the order almost a week late," she told the postman who had cycled to her home on a cold January morning to deliver the goods.

"We have already purchased it from a nearby town. Take it back," she said.

- Financial woes -

India Post, which was founded under colonial rule in 1854, hopes the huge growth of e-commerce will enable it to reverse its ailing financial situation.

The value of cash-on-delivery parcels handled by the postal department is expected to register a 300 percent increase by the end of financial 2015 compared with last year, India Post said.

It hopes to slash its $800 million average annual deficit and improve profitability at its 140,000 rural post offices.

Communication and Information Technology Minister Ravi Shankar Prasad told reporters last month that the Indian postal department had the potential to become the "world's leading e-commerce delivery platform".

The department has upgraded or added around 70 modern parcel handling centres with existing post offices in the last two years and plans to add to its standing fleet of around 900 mail vans across India.

It also plans to address the issue of tracking deliveries, including by giving handheld devices to postal workers.

For rural India's postmen, the flood of parcel deliveries recalls the days of the 1980s or 1990s when sending letters and postcards was much more common.

"These parcel deliveries in the last couple of years are once again making us busier," Ratan Lal, a postman with Neemrana post office told AFP.
Source: AFP

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today india post rides ecommerce wave Arab Today, arab today india post rides ecommerce wave

 



Arab Today, arab today
Arab Today, arab today Mohamed Bahari prepares new collection for spring 2017

GMT 06:15 2017 Monday ,27 February

Mohamed Bahari prepares new collection for spring 2017
Arab Today, arab today 17.4 million tourists visit UAE in 2016

GMT 00:47 2017 Monday ,27 February

17.4 million tourists visit UAE in 2016
Arab Today, arab today Sheds light on major steps in 12-year career

GMT 06:07 2017 Monday ,27 February

Sheds light on major steps in 12-year career
Arab Today, arab today UN envoy sets out framework

GMT 07:25 2017 Monday ,27 February

UN envoy sets out framework
Arab Today, arab today Ayat Abaza says state TV presented major stars

GMT 03:52 2017 Sunday ,26 February

Ayat Abaza says state TV presented major stars
View News in Arabic - Media: وسائل الإعلام أخبار
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Reading therapy relieves mental disorders

GMT 15:39 2017 Friday ,24 February

Reading therapy relieves mental disorders
Arab Today, arab today UK appoints 1st Scotland Yard chief in 188 years

GMT 05:14 2017 Thursday ,23 February

UK appoints 1st Scotland Yard chief in 188 years
Arab Today, arab today Penguins in the age of dinos

GMT 11:44 2017 Saturday ,25 February

Penguins in the age of dinos
Arab Today, arab today Pluto's unruly moons

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today 'Constructive' Vauxhall talk with union

GMT 08:54 2017 Saturday ,25 February

'Constructive' Vauxhall talk with union
Arab Today, arab today Tesla back into red but revenue grows

GMT 07:27 2017 Thursday ,23 February

Tesla back into red but revenue grows
Arab Today, arab today Reasons for the delay 'On the Stairs of Servants'

GMT 06:42 2017 Saturday ,25 February

Reasons for the delay 'On the Stairs of Servants'
Arab Today, arab today Ex-yoga missionary unleashes rage

GMT 12:16 2017 Thursday ,23 February

Ex-yoga missionary unleashes rage

GMT 07:23 2017 Friday ,24 February

Ola Ghanem hopes to work with M.Ramadan

GMT 12:35 2017 Tuesday ,21 February

63-Year-Old Woman Delivers Baby

GMT 18:23 2017 Friday ,24 February

Fadi explains secrets of  Nancy Ajram's newlook

GMT 10:28 2017 Wednesday ,22 February

Milan laughs while Rome cries

GMT 19:45 2017 Monday ,20 February

Sarah Belamesh designs antiques of "ceramic"

GMT 10:51 2017 Saturday ,25 February

Pigs with edited genes show resistance

GMT 14:04 2017 Friday ,24 February

Messi visit will contribute in tourism

GMT 13:12 2015 Saturday ,09 May

Sheikh Sultan opens Sharjah Centre

GMT 22:42 2017 Thursday ,23 February

Nasima Gamei revives heritage in jewelries
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday