Borouge and Borealis have announced the opening of a dual-branded sales office in Casablanca, Morocco. Borouge and Borealis, leading providers of innovative, value-creating plastics solutions, through the new venture, aim to boost cooperation between the two parties.
In its statement on the occasion, Borouge said the new office aims to meet the growing demand for polyolefins and better serve customers in the promising North African market, in particular in the area of energy and infrastructure.
The new legal entity established for this dual-branded venture is owned by Borealis and registered in Morocco. The sales office's initial focus will lie primarily on the energy and infrastructure segment, where Borealis and Borouge have well-established track records in the region as preferred suppliers. The Morocco sales office will boost ongoing development of the existing Borealis specialty business and drive strategic expansion of infrastructure business.
"To achieve our strategic objectives in this promising market, it is essential to leverage growth by way of our successful Borealis-Borouge partnership," said Alfred Stern, Borealis Executive Vice President Polyolefins. "We can achieve greater economies of scale more quickly in selected segments and in key countries, and develop the supply chain in accordance with market requirements. Ultimately, we will be able to create value for our customers and better support their growth in this market by applying a joint Borealis-Borouge approach."
"There are many significant benefits to changing over to a direct sales channel system," explained Hazeem Sultan Al Suwaidi, Senior Vice President Middle East Africa, Borouge. "Establishing this dual-branded sales office in Morocco brings many important advantages to both Borouge and Borealis as it enables us to cultivate even better customer relationships and ensure a deeper understanding of the North African market potential."