Arab Today, arab today csu to trade ad campaign for cheaper textbooks
Last Updated : GMT 22:20:05
Arab Today, arab today
Arab Today, arab today

CSU to trade ad campaign for cheaper textbooks

Arab Today, arab today

Arab Today, arab today CSU to trade ad campaign for cheaper textbooks

Washington - Arabstoday

An ad campaign for a certain textbook publisher will appear on California State University campuses this spring in the form of memos to faculty, notices in student newspapers, and posters at bookstore counters. But the promotional messages won\'t come from the publisher, Cengage Learning, which sells nearly a quarter million textbooks to CSU students each year. They\'ll come from the university itself. The odd new role for CSU administrators - promoting a company\'s products over the next three years - turns out to be the university\'s perhaps innovative way of addressing one of higher education\'s most vexing dilemmas: sky-high textbook prices. In exchange for putting the name \"Cengage\" in front of textbook consumers at the nation\'s largest university system, the company will rent its electronic textbooks for 60 percent off the hard-copy price - about a 10 percent drop from what students are now charged for temporary access to e-books. The university and the company see the deal as benefiting them both: publishers can expand their growing e-book market. Professors like the features of e-books that make their lives easier, and students get a price break. Students typically pay upward of $1,000 a year for books, whose rising prices outpace the median household income and tuition itself, a 2008 state audit found. When the agreement kicks in next fall, students who pay $166.49 for \"Human Biology, 9th Edition\" in paperback could rent the electronic version online for $66.60. Access expires after 180 days, but students could print out pages. The rental currently costs $78.49. Electronic capabilities \"We\'ll market those to faculty and students so they\'re aware that these are the type of books that can save students money,\" said Gerry Hanley, head of Academic Technology Services for CSU. \"If faculty don\'t know about them, they won\'t assign them. So the first step is raising the visibility and getting faculty members to understand the new capabilities\" of electronic texts. The current generation of e-texts doesn\'t yet have all the whiz-bang features in the pipeline - links to homework and quizzes with instant grading, for example. But it lets students highlight text, said Bill Riedes, a Cengage executive who added that the company\'s digital market has soared more than 30 percent in two years and represents nearly a quarter of its sales. The agreement with CSU raises questions about whether a university should promote one publisher\'s books over another. But faculty leaders say no one would force them to choose Cengage, and they like having another way to help students pay less. \"As long as it\'s one option, I\'m OK with it,\" said Jim Postma, chairman of the Academic Senate at CSU and a chemistry professor at Chico State. Free books for all Dean Florez is less pleased. The former majority leader of the California Senate now heads the 20 Million Minds Foundation, which advocates making college textbooks available online for free. \"If CSU is marketing to faculty, they ought to not just give them the publishers\' books, but also the free and open-source books,\" he said, referring to instructional materials that can be accessed by anyone on the web. Florez acknowledged that high-quality, free e-books aren\'t widely available yet, although some exist. He pointed to a pair of bills, SB1052 and 1053, by Sen. Darrell Steinberg, D-Sacramento, that could address the problem by creating the California Digital Open Source Library. Under the bills, the Legislature would authorize $25 million to produce 50 rigorous electronic texts for the 50 most popular lower-division courses. The texts would be written by faculty and made available for free on the Internet. Florez praised the bills at a recent hearing on textbooks in Sacramento. Currently, taxpayers subsidize the purchase of increasingly expensive texts for low-income college students through the Cal Grant B. He said that fund might instead be used to finance the development of the new library of free books. Meanwhile, CSU\'s Hanley said the university has advocated free texts for years on its Affordable Learning Solutions website. Basic and expensive Yet students like Ginamarie Gianandrea remain frustrated. She enrolled in Spanish 101 at San Francisco State University, then bought a paper workbook required for the basic language course: $150. \"I was really upset when I saw that I had to buy that,\" said Gianandrea, who is committed to learning Spanish because she plans to work in the Latino community, possibly as lawyer for a nonprofit. The workbook, \"Como Se Dice,\" by Heinle Learning, came with an online access code and therefore had to be purchased new. But Heinle is a division of Cengage. So by next fall, the same book in electronic form would rent for about $60 because of the new agreement between the company and CSU. Even though e-book rentals are typically less expensive than hard-copy purchases, e-books have not been a hit with students. Hanley conducted a pilot study of 3,000 CSU students in 2010 that found only a third of them actually liked using them. A third were neutral, and a third didn\'t like them at all. Hanley said students will probably appreciate e-books more as they learn more about them, but Gianandrea isn\'t so sure. \"I hate them,\" she said. \"I write in my textbooks and very rarely sell them back.  

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today csu to trade ad campaign for cheaper textbooks Arab Today, arab today csu to trade ad campaign for cheaper textbooks

 



Arab Today, arab today
Arab Today, arab today Accessories designer reveals her new collection

GMT 18:57 2017 Tuesday ,21 March

Accessories designer reveals her new collection
Arab Today, arab today Laptop ban sparks ire

GMT 09:02 2017 Thursday ,23 March

Laptop ban sparks ire
Arab Today, arab today Sheds light on major steps in 12-year career

GMT 06:07 2017 Monday ,27 February

Sheds light on major steps in 12-year career
Arab Today, arab today Dozens dead in US-led Syria strikes

GMT 08:35 2017 Thursday ,23 March

Dozens dead in US-led Syria strikes
Arab Today, arab today AT&T, Verizon join Google ad boycott

GMT 10:30 2017 Thursday ,23 March

AT&T, Verizon join Google ad boycott
View News in Arabic - Education: التعليم الإلكتروني
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Yemeni official warns education is under threat

GMT 12:03 2017 Tuesday ,14 March

Yemeni official warns education is under threat
Arab Today, arab today Number of unwedded girls amounts to 2.5m

GMT 22:00 2017 Thursday ,23 March

Number of unwedded girls amounts to 2.5m
Arab Today, arab today 2017 already marked

GMT 15:25 2017 Tuesday ,21 March

2017 already marked
Arab Today, arab today Prepares to give stargazers an eyeful

GMT 13:38 2017 Monday ,06 March

Prepares to give stargazers an eyeful
Arab Today, arab today Audi RS 5 Coupe acquires new design

GMT 13:22 2017 Thursday ,23 March

Audi RS 5 Coupe acquires new design
Arab Today, arab today Renault Trezor wins design award

GMT 11:56 2017 Tuesday ,21 March

Renault Trezor wins design award
Arab Today, arab today Donia Abdel Aziz participates in "Game of Silence"

GMT 07:12 2017 Tuesday ,21 March

Donia Abdel Aziz participates in "Game of Silence"
Arab Today, arab today Mexico threatens to ditch US corn imports

GMT 10:34 2017 Tuesday ,21 March

Mexico threatens to ditch US corn imports

GMT 07:39 2017 Monday ,20 March

Dalia Mustafa believes in the presence of ghosts

GMT 19:27 2017 Saturday ,11 March

Boualsof launches "Priestess Kahina" collection

GMT 16:41 2017 Monday ,20 March

Preserving the memory of glaciers

GMT 19:45 2017 Monday ,20 February

Sarah Belamesh designs antiques of "ceramic"

GMT 13:11 2017 Tuesday ,21 March

Web-based counseling lowers blood pressure

GMT 10:18 2017 Tuesday ,21 March

Kuwait's tourism industry to be worth

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons

GMT 22:39 2017 Thursday ,09 March

Zuhair Murad presents his new collection "Resorts"
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday