Arab Today, arab today netflix the revolution that changed the us tv landscape
Last Updated : GMT 02:33:04
Arab Today, arab today
Arab Today, arab today

Netflix, the revolution that changed the US TV landscape

Arab Today, arab today

Arab Today, arab today Netflix, the revolution that changed the US TV landscape

The Netflix website shown on a laptop screen
Los Angeles - AFP

From doorstep DVD delivery to binge-watching on tablets and phones: In 17 years Netflix has revolutionized the US television industry several times over.
The company -- which is about to arrive in France, Switzerland, Belgium, Germany and Austria -- has also totally revamped the relationship Americans have with both TV shows and film.
After launching in 1997, the service simply killed the traditional DVD or video store, experts say.
"Their catalogue was huge, it was so simple," said Robert Thompson, a professor of pop culture at Syracuse University.
Netflix subscribers could -- and still can -- watch an unlimited number of DVDs per month, delivered to their door. After viewing the DVD, the customer slips it in a pre-paid envelope and mails it back, triggering the next DVD to be sent.
Paradoxically, "Netflix in the beginning was a new technology company but based on the oldest technology possible: the US post office," Thompson told AFP.
- Riding the streaming wave -
Based in Los Gatos, California, the company, which is led by co-founder Reed Hastings and has 50 million subscribers, surfed straight onto the online streaming wave as it took off on the Internet.
Competitor Hulu.com and several other platforms were already offering these services, but Netflix had an advantage of scale.
This also made it easier to export beyond the United States, as it is now doing in several European countries.
The arrival of tablets and large smartphones on a massive scale also helped popularize streaming, all the while marginalizing both traditional television and DVDs.
"There's now a whole variety of ways to watch programs on TV but also on the computer, on your tablet, on your cell phone," said Jeff Kagan, an independent technology analyst.
"Netflix allows people to watch programs when they want, where they want," he added.
But its catalogue of shows and films for streaming remains far smaller than its DVD offerings, and Netflix meanwhile faces streaming competition from Hulu, Amazon and Google, not to mention illegal downloads.
- Shows of its own -
With its distinctive red-and-white branding, Netflix has also taken another turn to woo more subscribers and tempt back those who might have strayed: it began ordering its own shows, going straight for high-production value like cable channels HBO and Showtime.
When David Fincher, the director of "Fight Club", "Se7en" and "The Social Network" was pitching the adaptation of a British political series to cable companies, Netflix made an audacious move to secure the show.
Instead of offering to buy only a pilot episode or to produce one season of "House of Cards", Netflix ordered two seasons, with two-time Oscar winner Kevin Spacey cast in the central role.
In addition to the ground-breaking series, Netflix is "making equivalent kinds of commitments with lesser names in 'Orange is the new Black,' with mostly unknown actresses," said media expert Tom Nunan, who teaches at the University of California Los Angeles (UCLA) School of Theater, Film and Television.
The company understood that people only need to watch one or two shows to be hooked as subscribers.
- Entire season at once -
Netflix made yet another innovation by offering not only one episode per week but the entire season in one go.
"Netflix was a game changer not only through binge viewing" but also by providing "high-quality content with at least two seasons of confidence," Nunan said.
"They're making this kind of commitment with big-name Academy Award winners," he added.
Netflix may have begun the revolution, but the market is now wide open, with everyone -- not only Amazon and Google, but also the traditional networks like NBC and CBS -- diversifying how they provide content, said Thomspon.

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today netflix the revolution that changed the us tv landscape Arab Today, arab today netflix the revolution that changed the us tv landscape

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today netflix the revolution that changed the us tv landscape Arab Today, arab today netflix the revolution that changed the us tv landscape

 



Arab Today, arab today
Arab Today, arab today Designer Aql Faqih aspires to innovation

GMT 18:41 2017 Friday ,20 October

Designer Aql Faqih aspires to innovation
Arab Today, arab today What's the reason and what you can do

GMT 05:44 2017 Sunday ,22 October

What's the reason and what you can do
Arab Today, arab today Etiquette expert underlines importance of gifts

GMT 17:52 2017 Sunday ,03 September

Etiquette expert underlines importance of gifts
Arab Today, arab today Syrian children die of hunger

GMT 19:25 2017 Sunday ,22 October

Syrian children die of hunger
Arab Today, arab today Hiring not part of Alibaba pledge

GMT 11:26 2017 Wednesday ,18 October

Hiring not part of Alibaba pledge
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today World's deepest lake in peril

GMT 15:54 2017 Friday ,20 October

World's deepest lake in peril
Arab Today, arab today Ex-French minister Dati wants tough action

GMT 10:54 2017 Thursday ,19 October

Ex-French minister Dati wants tough action
Arab Today, arab today Delhi braces for pollution 'airpocalypse'

GMT 16:07 2017 Friday ,20 October

Delhi braces for pollution 'airpocalypse'
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today EU raids automaker BMW

GMT 11:06 2017 Saturday ,21 October

EU raids automaker BMW
Arab Today, arab today Sweden to get biggest car factory

GMT 14:10 2017 Friday ,20 October

Sweden to get biggest car factory
Arab Today, arab today Actress Mona Zaki praises husband’s role

GMT 08:15 2017 Thursday ,19 October

Actress Mona Zaki praises husband’s role
Arab Today, arab today Massacre fears spark race

GMT 19:09 2017 Thursday ,19 October

Massacre fears spark race

GMT 08:57 2017 Wednesday ,18 October

Actress Shery Adel happy for Egypt’s qualification

GMT 18:15 2017 Monday ,16 October

British actress becomes fifth woman

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam

GMT 16:00 2017 Wednesday ,18 October

Climate-disrupting volcanoes helped topple

GMT 10:46 2017 Saturday ,05 August

Nanis reveals simple ideas for home renovation

GMT 10:18 2017 Saturday ,21 October

How to do open-heart surgery

GMT 13:44 2017 Friday ,20 October

Barcelona through George Orwell’s eyes

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 20:46 2017 Thursday ,19 October

Qualcomm files lawsuits in China to ban iPhones

GMT 16:53 2017 Saturday ,02 September

Mai importance of gifts during Eid Al-Adha
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday