Arab Today, arab today hong kong experiences the power of multichannel tv
Last Updated : GMT 06:51:35
Arab Today, arab today
Arab Today, arab today
Media » TV

Hong Kong experiences the power of multichannel TV

Arab Today, arab today

Arab Today, arab today Hong Kong experiences the power of multichannel TV

Beijing - Arabstoday

Seven of the biggest regional multichannel television networks presented their upcoming programming to more than 60 media buyers, agency heads and clients during TV Upfronts – The Hong Kong Screenings. The screenings staged on February 21, promoted in association with Campaign Asia-Pacific, built on the success of the inaugural Upfronts held in Singapore last December to promote the power of advertising on multichannel TV across Asia. “Multichannel TV is a powerful medium to maximize ROI for marketers,” said Marcel Fenez, chairman of CASBAA. “While the numbers from our recent research show that costs can be lowered and reach increased by advertising on multichannel TV, these screenings truly showcase why this medium is so popular – because of the diversity of content available to viewers in Asia.” Participants in the showcase included AETN All Asia Networks, Bloomberg, Discovery Networks Asia-Pacific, FOX One Stop Media, NBCUniversal, SPE Networks-Asia and Turner Broadcasting System Asia Pacific who unveiled new programming illustrating the appeal of multichannel TV to targeted markets and a range of demographics. Agency participants included Carat, GroupM Regional, MediaCom, Mindshare, MPG, MEC, OMD, Maxus, PHD and UM. Guest speaker Sean Rach, director of regional marketing at Prudential Corporation Asia, presented a case study on the benefits of using multichannel TV to help parents in Asia build money-smart values for children aged seven to 12. “Multichannel TV can no longer be perceived as a niche platform for advertisers anymore, with penetration surpassing 50% of TV homes across Asia,” added Fenez. “CASBAA will further promote the power of multichannel TV across Asia with additional TV Upfronts across the region later this year.”  

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today hong kong experiences the power of multichannel tv Arab Today, arab today hong kong experiences the power of multichannel tv

 



Arab Today, arab today

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today hong kong experiences the power of multichannel tv Arab Today, arab today hong kong experiences the power of multichannel tv

 



Arab Today, arab today Designer prepared new set of ornaments

GMT 02:45 2017 Wednesday ,28 June

Designer prepared new set of ornaments
Arab Today, arab today France defies terrorism through tourism

GMT 15:18 2017 Saturday ,20 May

France defies terrorism through tourism
Arab Today, arab today Mai Al-Jeddawi presents décor ideas for Ramadan
Arab Today, arab today
Arab Today, arab today

GMT 08:23 2017 Saturday ,24 June

Actress Feryal Yussef received new drama offers

GMT 09:49 2017 Tuesday ,02 May

Girl barred from Malaysia chess competition

GMT 08:48 2017 Saturday ,06 May

Climate science: Bad news gets worse

GMT 16:25 2017 Sunday ,04 June

“Suhoor” is basic meal for fasting

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons

GMT 11:09 2017 Sunday ,25 June

HUAWEI P10 the ‘guru’ of portrait shots

GMT 17:59 2017 Monday ,12 June

Designer Rania Adel reveals her new collection
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday