ford to launch 25 new vehicles in middle east by 2016
Last Updated : GMT 06:41:18
Arab Today, arab today
Arab Today, arab today

Ford to launch 25 new vehicles in Middle East by 2016

Arab Today, arab today

Arab Today, arab today Ford to launch 25 new vehicles in Middle East by 2016

Ford Motor Company
Dubai - Arab Today


Ford Motor Company has announced an aggressive product acceleration in its newest business unit, Middle East & Africa, leveraging the company’s One Ford global portfolio.
The company will target opportunities for growth in small, mid-size and large vehicle segments, it said.  
Ford pledged to launch at least 25 new vehicles by 2016 in the Middle East & Africa – making the announcement during a special “Go Further” event in Johannesburg attended by 1,000 employees, Ford dealers, suppliers, government officials, and media.
The company also confirmed that several additional vehicles from its global portfolio will come to Middle East & Africa in the near term – including the iconic American sports car, the Ford Mustang.
“Today, we are accelerating the introduction of our new products in Middle East & Africa, leveraging our One Ford plan – with a full family of vehicles offering the very best quality, fuel efficiency, safety, smart design and value,” said Jim Benintende, president, Ford Middle East & Africa.  
“Middle East & Africa spans Saudi Arabia to South Africa, and from Nigeria to Kenya, so customer tastes are as diverse as our markets. Thanks to our One Ford plan, we can offer vehicles and technology that customers want and value, tailored to the needs of our markets.”
Ford’s Middle East & Africa product offensive saw the company announce:
• New Focus – a sleeker, more advanced and more refined version the world’s best selling nameplate – which will go on sale in Middle East & Africa in 2015
• New Fusion, a striking new version of Ford’s large car featuring premium design and craftsmanship, and smart technology,  also going on sale in Middle East this year and Africa next year
• The Ford Mustang, the iconic American sports car, coming to Middle East & Africa in 2015
• An acceleration of the rollout of new technologies in Middle East & Africa including EcoBoost engines, SYNC in-car connectivity, inflatable rear seat belts, MyKey and other driver assist technologies  
Ford also showed an image of the Figo Concept, which previews Ford’s upcoming new global small car, which will be introduced in Africa. This car will offer design, fuel economy, quality and safety features normally found in more expensive cars.
 The product acceleration announcement comes only six months after Ford realigned the four regions of North Africa, Sub-Saharan Africa, South Africa and the Middle East into a new single Ford Middle East & Africa business unit to better serve customers and expand in the fast-growing region.
“The total Middle East and Africa car market is expected to grow 40 percent by the end of the decade to 5.5 million vehicles,” Benintende said. “Middle East & Africa is the final frontier for global automotive growth and we are putting the infrastructure and people in place to participate in this growth with the introduction of new products, leveraging our One Ford global strengths.”
Source: TradeArabia

 

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

ford to launch 25 new vehicles in middle east by 2016 ford to launch 25 new vehicles in middle east by 2016

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

ford to launch 25 new vehicles in middle east by 2016 ford to launch 25 new vehicles in middle east by 2016

 



Arab Today, arab today
Arab Today, arab today Skincare PR Performance Full Year 2017

GMT 10:35 2018 Monday ,22 January

Skincare PR Performance Full Year 2017
Arab Today, arab today New hunt for flight MH370 gets under way

GMT 02:36 2018 Wednesday ,24 January

New hunt for flight MH370 gets under way
Arab Today, arab today Modern colorful bedroom renovation

GMT 11:23 2017 Thursday ,21 December

Modern colorful bedroom renovation
Arab Today, arab today France sanctions businesses linked

GMT 01:58 2018 Wednesday ,24 January

France sanctions businesses linked
Arab Today, arab today Turkey detains dozens more

GMT 02:09 2018 Wednesday ,24 January

Turkey detains dozens more
Arab Today, arab today
Arab Today, arab today

GMT 07:22 2017 Thursday ,23 November

Zimbabwe's next leader heads home after Mugabe exit

GMT 20:34 2018 Saturday ,20 January

Bahrain press headlines

GMT 22:38 2018 Tuesday ,23 January

Bahrain Press headlines

GMT 07:23 2017 Thursday ,23 November

Zimbabwe's next leader heads home after Mugabe exit

GMT 16:25 2016 Thursday ,22 December

Italian bank Monte Paschi edges closer to state bailout

GMT 06:03 2014 Wednesday ,09 April

Please .. Let Gaza breathe!

GMT 09:12 2017 Friday ,17 November

Gleam Futures represents Grace Beverley

GMT 04:18 2017 Sunday ,26 November

Bella magazine appoints celebrity writer

GMT 06:00 2017 Sunday ,29 October

Childrenswear brand Once appoints Dyelog

GMT 16:33 2014 Thursday ,13 November

Al-Ehtimam Bil Aakhareen

GMT 03:34 2017 Sunday ,05 November

Needle & Thread relocates press office

GMT 14:56 2017 Thursday ,21 December

Ryanair says formally recognises pilots' union

GMT 16:03 2017 Thursday ,21 December

US hits Myanmar general in new global rights sanctions
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday