Arab Today, arab today chevrolet\s bowtie cuts a dash
Last Updated : GMT 19:43:22
Arab Today, arab today
Arab Today, arab today

Chevrolet\'s bowtie cuts a dash

Arab Today, arab today

Arab Today, arab today Chevrolet\'s bowtie cuts a dash

Zurich - Arab Today

Always the height of sartorial elegance and with an undeniable air of prestige, the bowtie is \'back\' in fashion circles. Worn by leaders and trend setters, it offers the wearer something a little different. Carmaker Chevrolet, whose company logo is referred to as the Chevrolet bowtie, couldn\'t agree more. This year, the iconic symbol is celebrating its 100th birthday. Fastidious and a touch daring, the bowtie has leapt back to fashion with hipsters and rappers alike. Never a fringe player, with origins dating back to the 17th century, bowties are now hot with American college-types and Hoxton fogey attention-getters who are pairing them in a contemporary way with slim-cut tweeds, cardigans, V-necked sweaters and razor-sharp brogues. At Chevrolet, its golden bowtie emblem has taken pride of place on the front of every Chevrolet since 1913. Chevrolet\'s co-founder, William C. Durant, was looking for a new way to brand his car when he found the perfect symbol in fashion, the iconic Chevrolet bowtie, and copied the design from the wallpaper of a Paris hotel. Another explanation attributes the design\'s origins to a stylized version of the cross of the Swiss flag. The carmaker\'s other co-founder, Louis Chevrolet, was born in the Swiss city of La Chaux-de-Fonds on Christmas Day, 1878. Whichever history tale it is, Chevrolet\'s golden bowtie has become a globally recognized super brand, appearing billions of times over the past 100 years on cars, advertisements and sales literature. A century after its very first appearance, the golden bow tie is as legendary as the Chevrolet cars it appears on. \"Look for this nameplate,\" the first Chevrolet ad proclaimed above the emblem in 1913 – and customers the world over have been doing so ever since! In 2012, a new Chevrolet was purchased somewhere in the world every 6.5 seconds. Unconventional style \"William Durant certainly chose a memorable emblem to symbolize his brand,\" says Geoff Quinn, CEO of T.M.Lewin, one of the world\'s most established tailors and shirt makers. \"There\'s no doubt – a bowtie is there to be noticed.\" Established in 1898 in London\'s historic Jermyn Street, T.M.Lewin, like Chevrolet, boasts a rich heritage with a long history of tie design and manufacture. \"In my experience, bowties tend to be worn by individuals with an air of confidence,\" says Quinn. \"The bowtie can be the perfect accessory for people who like to stand out from the crowd and make a statement. Someone asked me just the other day, \'Are bowties back in fashion?\' to which I responded that I hadn\'t realized they had ever gone out of fashion!\" The bowtie resurgence is seeing a more unconventional style emerging, as their owners are mixing up their look to have some fun and create the ultimate individual look with bowties made from textural fabrics, like suiting wools, hopsack and even denim. \"Tying the perfect bowtie takes practice,\" T.M.Lewin CEO Geoff Quinn points out. \"An authentic bowtie should never be absolutely symmetrical. It\'s the knot that determines the size of the bowtie and this should never look too perfect. The perfect bowtie needs to be sufficiently off-kilter to establish its authenticity. When it comes to color and fabric design, daytime bowties should be allowed to make a confident statement, while plain black or white is an elegant choice for evening tie,\" says Quinn. How to pair a bowtie Joining the Chevrolet bowtie centenary celebrations, T.M.Lewin\'s in-house design team has compiled an exclusive guide on how to incorporate a bowtie with your existing wardrobe. They\'ve also devised a handy \'How to\' step-by-step guide on the art of tying the perfect bowtie – and there are many options to choose from! Formalwear – Black Is Back: A slim bow looks great with a slim-fit or Italian cut suit and a grosgrain fabric can give your finished look a more contemporary vibe. Break It Down: Many of today\'s office environments accommodate \'dress down\' styles and the easiest way to dress down a bowtie is to not wear a suit jacket or blazer. Pair it with a cardigan, jumper or even a leather jacket and jeans. Earn Your Stripes: Create a muted look with your bowtie by color matching it to the rest of your outfit. For example, a blue and gold shirt matched with blue or gold bowtie. Source: chevroleteurope

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today chevrolet\s bowtie cuts a dash Arab Today, arab today chevrolet\s bowtie cuts a dash

 



Arab Today, arab today
Arab Today, arab today Fadi Kataya explains secrets of  Nancy Ajram's newlook
Arab Today, arab today Messi visit will contribute in tourism

GMT 14:04 2017 Friday ,24 February

Messi visit will contribute in tourism
Arab Today, arab today Expresses Algerian history by woody figures

GMT 13:26 2017 Friday ,24 February

Expresses Algerian history by woody figures
Arab Today, arab today Mental conflict endures

GMT 07:36 2017 Friday ,24 February

Mental conflict endures

GMT 11:19 2017 Sunday ,19 February

Syrian Khallouf Trading Company launches two new cars

GMT 10:37 2017 Thursday ,16 February

Motorsport fans encouraged to buy GP tickets

GMT 13:21 2017 Wednesday ,15 February

200 Teslas to join Dubai Taxi fleet

GMT 21:20 2017 Tuesday ,14 February

Tesla brings electric cars to supercar-loving UAE

GMT 05:55 2017 Monday ,13 February

Careem scheme aims to help refugees

GMT 05:51 2017 Monday ,13 February

Al Fahim Group unit revelas strong growth
View News in Arabic - Auto: أخبار السيارات
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Reading therapy relieves mental disorders

GMT 15:39 2017 Friday ,24 February

Reading therapy relieves mental disorders
Arab Today, arab today UK appoints 1st Scotland Yard chief in 188 years

GMT 05:14 2017 Thursday ,23 February

UK appoints 1st Scotland Yard chief in 188 years
Arab Today, arab today Ex-yoga missionary unleashes rage

GMT 12:16 2017 Thursday ,23 February

Ex-yoga missionary unleashes rage
Arab Today, arab today Pluto's unruly moons

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today Tesla back into red but revenue grows

GMT 07:27 2017 Thursday ,23 February

Tesla back into red but revenue grows
Arab Today, arab today Nissan enhances sales in most markets

GMT 14:08 2017 Monday ,20 February

Nissan enhances sales in most markets
Arab Today, arab today Wafaa Amer is happy for Sherihan’s return

GMT 07:36 2017 Wednesday ,22 February

Wafaa Amer is happy for Sherihan’s return
Arab Today, arab today Milan laughs while Rome cries

GMT 10:28 2017 Wednesday ,22 February

Milan laughs while Rome cries

GMT 05:19 2017 Tuesday ,21 February

Salma Rashid happy for 'A Whisper of Love'

GMT 12:35 2017 Tuesday ,21 February

63-Year-Old Woman Delivers Baby

GMT 22:42 2017 Thursday ,23 February

Nasima Gamei revives heritage in jewelries

GMT 15:53 2017 Tuesday ,21 February

Small ponds have outsized impact

GMT 20:33 2017 Friday ,17 February

To release new antiques collection

GMT 07:51 2017 Wednesday ,22 February

Mom's immune system accepts babies

GMT 09:59 2017 Monday ,20 February

Tourism shows signs of recovery

GMT 13:12 2015 Saturday ,09 May

Sheikh Sultan opens Sharjah Centre

GMT 20:02 2017 Tuesday ,21 February

Nohan Seyam designs beautiful accessories
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday