Arab Today, arab today zucker cnn aims for broader news digital audience
Last Updated : GMT 01:40:46
Arab Today, arab today
Arab Today, arab today

Zucker: CNN aims for broader news, digital audience

Arab Today, arab today

Arab Today, arab today Zucker: CNN aims for broader news, digital audience

New York - AFP

CNN\'s strategy for revival hinges on adding broader human interest news and getting people to use its digital platforms, the head of the news organization said Tuesday. CNN Worldwide president Jeff Zucker said ratings for the all-news channel \"are up quite dramatically\" this year but added that \"we still have a long way to go.\" Zucker, appearing at the Fortune Brainstorm Tech conference in Aspen, Colorado, said CNN is among the most important news organizations worldwide despite having lost viewers to rivals. \"CNN remains one of the great brands in news and information in the world and the key is to make sure that CNN is essential to as many people as possible both here in the United States and around the world,\" Zucker said. \"CNN has usually been essential in times of breaking news and people would use CNN a little bit like the spare tire in the trunk -- you would take it out when you need it. The key for us is to be more essential more of the time.\" Zucker said this means \"broadening the definition of what news is\" beyond politics and disaster coverage. CNN can draw more people, he said, by adding in more \"business and sports and culture\" in the mix of news, he noted. \"We\'re still all over Washington and Egypt, but that doesn\'t mean you can\'t cover stories of human interest.\" Zucker began his job in January as head of the 23 news and information businesses including the CNN news channel, CNN International and CNN.com, part of the Time Warner conglomerate. The former NBC Universal chief was named after CNN\'s viewer ratings hit their lowest levels in two decades, behind Fox News Channel and MSNBC. Zucker said CNN is also working on a digital strategy to get people using CNN on as many kinds of devices as possible. Digital is \"the whole future of CNN, he said. \"We\'re not going to care what screen you are watching on as long as there is a CNN red logo,\" he said. \"To us, mobile is the most important part of our future but digital as a whole is where we are concentrating everything.\" He said CNN has named two new \"digital correspondents\" and has launched a joint YouTube channel with the BuzzFeed news site under this strategy. \"More people learned about the royal baby through our digital assets than will ever watch television, and that\'s OK,\" he said.

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today zucker cnn aims for broader news digital audience Arab Today, arab today zucker cnn aims for broader news digital audience

 



Arab Today, arab today
Arab Today, arab today Nasima Gamei revives Algerian heritage in jewelries

GMT 22:42 2017 Thursday ,23 February

Nasima Gamei revives Algerian heritage in jewelries
Arab Today, arab today Saudis await visitors but will they come?

GMT 11:54 2017 Thursday ,23 February

Saudis await visitors but will they come?
Arab Today, arab today Sarah Belamesh designs antiques of "ceramic"

GMT 19:45 2017 Monday ,20 February

Sarah Belamesh designs antiques of "ceramic"
Arab Today, arab today Blind sheikh buried in Egypt

GMT 06:32 2017 Thursday ,23 February

Blind sheikh buried in Egypt
Arab Today, arab today Media host Mona Iraqi stresses her show's success

GMT 15:32 2017 Wednesday ,22 February

Media host Mona Iraqi stresses her show's success

GMT 16:32 2017 Wednesday ,22 February

US Treasury chief tells IMF to monitor currencies

GMT 16:08 2017 Wednesday ,22 February

Qatari banks merger to rebalance financial sector

GMT 05:57 2017 Wednesday ,22 February

Britain risks clash with EU over RBS bailout

GMT 05:26 2017 Wednesday ,22 February

Singapore carbon tax would hit refiners, help renewables

GMT 05:18 2017 Wednesday ,22 February

Chinese PM: US should avoid ‘trade war,’

GMT 20:59 2017 Tuesday ,21 February

Economy good, but homes in German cities overpriced

GMT 05:29 2017 Tuesday ,21 February

Sovereign funds pulled $38bn from markets in 2016
View News in Arabic - Business: نفط وبتروكيماويات
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today To hold social dialogue over secondary school

GMT 07:43 2017 Wednesday ,22 February

To hold social dialogue over secondary school
Arab Today, arab today UK appoints 1st Scotland Yard chief in 188 years

GMT 05:14 2017 Thursday ,23 February

UK appoints 1st Scotland Yard chief in 188 years
Arab Today, arab today Ex-yoga missionary unleashes rage

GMT 12:16 2017 Thursday ,23 February

Ex-yoga missionary unleashes rage
Arab Today, arab today Pluto's unruly moons

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today Tesla back into red but revenue grows

GMT 07:27 2017 Thursday ,23 February

Tesla back into red but revenue grows
Arab Today, arab today Nissan enhances sales in most markets

GMT 14:08 2017 Monday ,20 February

Nissan enhances sales in most markets
Arab Today, arab today Salma Rashid happy for 'A Whisper of Love'

GMT 05:19 2017 Tuesday ,21 February

Salma Rashid happy for 'A Whisper of Love'
Arab Today, arab today Milan laughs while Rome cries

GMT 10:28 2017 Wednesday ,22 February

Milan laughs while Rome cries

GMT 06:41 2017 Monday ,20 February

Janat pleased for issuing 'Good Morning'

GMT 12:35 2017 Tuesday ,21 February

63-Year-Old Woman Delivers Baby

GMT 20:02 2017 Tuesday ,21 February

Nohan Seyam designs beautiful accessories

GMT 15:53 2017 Tuesday ,21 February

Small ponds have outsized impact

GMT 23:29 2017 Thursday ,16 February

Home built on sand castles-style costs $8m

GMT 07:51 2017 Wednesday ,22 February

Mom's immune system accepts babies

GMT 17:46 2017 Saturday ,18 February

Tourist guide reveals methods of tourist attractions

GMT 13:12 2015 Saturday ,09 May

Sheikh Sultan opens Sharjah Centre

GMT 12:22 2017 Monday ,20 February

Kanye West puts hijab-wearing model
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday