Arab Today, arab today us restaurants follow the money to the middle east
Last Updated : GMT 20:19:36
Arab Today, arab today
Arab Today, arab today

US restaurants follow the money to the Middle East

Arab Today, arab today

Arab Today, arab today US restaurants follow the money to the Middle East

Dubai - Arabstoday

Kareem al-Meadawy is the reason American restaurants are rushing into the Middle East. The 30-year-old college administrator in Kuwait eats out twice a week and at least once a month at the Johnny Rockets hamburger chain. He wishes Fuddruckers would open a restaurant near him, and one of his favorite dishes is the steak with fried mushrooms at T.G.I. Friday’s. “It has a nice diner-restaurant feel to it,” he said while eating at the Friday’s in the Avenues shopping center near Kuwait City. The mall also has a Chili’s Grill & Bar, an Applebee’s and a Ruby Tuesday. In the next decade, American restaurant chains plan to open more than 250 locations in the Middle East, where growing populations and increasing wealth offer one of the best chances to expand outside of the saturated US market. “There’s been almost an explosion of interest in the region,” said Shonil Chande, a London-based food and drink analyst at Business Monitor International. American chains are coming to the Middle East because of the growing wealth of the middle class, which has “developed so quickly from energy over the last 10 years,” he said. Friday’s, P.F. Chang’s China Bistro and Applebee’s, owned by DineEquity, are growing in the region by putting new spins on their usual gimmicks, while Smashburger and Darden Restaurants are just getting started, braving the “Arab Spring” political turmoil to open locations in Egypt, Saudi Arabia and the United Arab Emirates. In the UAE, the branded, table-service restaurant segment is worth about $600m a year and may grow 30 percent to $780m by 2015, according to Stefan Breg, founder of strategist Tribe Restaurant Creators in Abu Dhabi. Friday’s, owned by closely held Carlson Co, started doing business in Dubai in 1996 and has grown to 31 restaurants in the region. The company said last year it plans to open an additional 30 locations in the Middle East in the next five years. The chain has honed its bill of fare to tout 100 percent Angus beef instead of pork, and orange-blast slushies as cocktail alternatives. The best seller: Texas-barbecue glazed beef ribs, served instead of Jack Daniel’s baby back pork ribs, chief operating officer Ian Saunders said in a telephone interview. Friday’s has attempted to draw Middle Eastern diners with voiced-over television ads with Arabic wording and a VIP program that allows customers to skip to the front of the seating line. Darden is using radio, print and internet advertising, which are less expensive and more localized than TV, chief marketing officer James Buettgen said in a telephone interview. The Orlando, Florida-based company also is using stock photos for ads to cut marketing costs until more stores open, he said. The chains face challenges beyond political volatility. In some cases it’s hard to translate US food to Middle Eastern tastes - Chili’s learned that with country-fried steak - and each country is different. Advertising should vary across the Middle East because of varied cultures, said Jane Kinninmont, a senior research fellow for the Middle East and North Africa at Chatham House research institute in London. In some countries, such as Lebanon, women must be completely covered and wearing a head scarf in photos, she said.

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today us restaurants follow the money to the middle east Arab Today, arab today us restaurants follow the money to the middle east

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today us restaurants follow the money to the middle east Arab Today, arab today us restaurants follow the money to the middle east

 



Arab Today, arab today
Arab Today, arab today Youssra depended on colored foam

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam
Arab Today, arab today unveils Joon - the 'millenials' airline

GMT 13:36 2017 Saturday ,23 September

unveils Joon - the 'millenials' airline
Arab Today, arab today Etiquette expert underlines importance of gifts

GMT 17:52 2017 Sunday ,03 September

Etiquette expert underlines importance of gifts
Arab Today, arab today US-made bomb used in fatal strike

GMT 10:16 2017 Saturday ,23 September

US-made bomb used in fatal strike
Arab Today, arab today Saudi Arabia to unblock internet calling apps

GMT 11:31 2017 Wednesday ,20 September

Saudi Arabia to unblock internet calling apps
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Ministry seeks to improve education

GMT 14:49 2017 Sunday ,17 September

Ministry seeks to improve education
Arab Today, arab today All eyes on May as she prepares

GMT 10:16 2017 Friday ,22 September

All eyes on May as she prepares
Arab Today, arab today Big Western brands polluting oceans

GMT 20:10 2017 Saturday ,23 September

Big Western brands polluting oceans
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today Carmakers face billions in European

GMT 12:37 2017 Saturday ,23 September

Carmakers face billions in European
Arab Today, arab today Mercedes pumps 1 bln euros    

GMT 06:04 2017 Friday ,22 September

Mercedes pumps 1 bln euros    
Arab Today, arab today Lebleba is preoccupied in filming 'Back Street'

GMT 08:56 2017 Thursday ,21 September

Lebleba is preoccupied in filming 'Back Street'
Arab Today, arab today Puerto Rico, Virgin Islands brace

GMT 12:01 2017 Wednesday ,20 September

Puerto Rico, Virgin Islands brace

GMT 08:59 2017 Wednesday ,20 September

Youssra prepares for launching her program

GMT 18:09 2017 Thursday ,21 September

China lifts 10-year travel ban

GMT 16:53 2017 Saturday ,02 September

Mai importance of gifts during Eid Al-Adha

GMT 06:21 2017 Wednesday ,20 September

France hopeful of persuading Trump

GMT 10:46 2017 Saturday ,05 August

Nanis reveals simple ideas for home renovation

GMT 08:39 2017 Friday ,22 September

New Hurdles as Republicans Rush

GMT 06:49 2017 Friday ,22 September

O'Leary: Could ground more planes

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 12:46 2017 Thursday ,21 September

Google likely to buy stake in Taiwan smartphone maker HTC

GMT 11:37 2017 Saturday ,12 August

Fashion designer reveals her new collection
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday