Mohamed Nasser Al Ghanim director-general, Telecommunications Regulatory Authority, or TRA, visited du’s flagship shop in Abu Dhabi yesterday, to register his mobile number for the new “My Number My Identity” campaign. Members of du’s executive management team were present during the visit. Du successfully started registering its new and existing mobile customers under the campaign on July 17, 2012 and will be shortly inviting its customers in batches to register their numbers. This facility will be available in more than 250 locations in the UAE. du encourage all customers to register in accordance with the schedule set for them, which will be communicated via SMS, to avoid any inconvenience of disconnection.