Arab Today, arab today traditional vienna goes brand crazy in luxury facelift
Last Updated : GMT 01:22:36
Arab Today, arab today
Arab Today, arab today

Traditional Vienna goes brand crazy in luxury facelift

Arab Today, arab today

Arab Today, arab today Traditional Vienna goes brand crazy in luxury facelift

Vienna - AFP

Half a dozen new five-star hotels, flagship stores for Louis Vuitton, Prada and Emporio Armani: Vienna is undergoing a luxury facelift that is delighting Arab, Asian and Russian tourists, as well as locals. Always the epitome of elegance and culture, the Austrian capital was long set on tradition. Grand hotels like the famous Sacher, Bristol and Imperial dated back to the Austro-Hungarian empire and on the limited luxury shopping mile -- the Kohlmarkt -- internationally recognisable brand names jostled for space with local businesses. But walk through the city centre now and sleek window displays boast the latest Miu Miu handbag or Vivienne Westwood fashion. A new bloc called the Golden Quarter houses a three-storey Vuitton shop as well as Roberto Cavalli and Mulberry, and will soon welcome the first Yves Saint Laurent store in Austria. Three five-star hotels -- including a Ritz Carlton and a Kempinski -- have also opened their doors in the last nine months. A Four Seasons, a Park Hyatt and a third top-ranked hotel are to follow by next year. \"There is hardly a brand that isn\'t present in Vienna... there is no reason to go anywhere else anymore for high-end shopping,\" Helmut Schramm, head of the Vienna Economic Chamber\'s fashion division, told AFP. The growing number of high-spending tourists from Russia, Asia and the Gulf -- including Saudi Arabia, UAE and Qatar -- certainly contributed to this trend. \"For them, it\'s very much about prestige, about brands. So we\'re working in that direction,\" said Vienna Tourist Board director Norbert Kettner. Those most often seen toting large Chanel or Gucci shopping bags around the city centre are indeed Asian couples or Arab families. Chinese tourists are the second biggest spenders in the Austrian capital, dropping an average 623 euros ($833) per day, just behind the Thai visitors, according to Tourist Board figures. But locals are also rejoicing in the opportunity to buy the latest designs from Milan or Paris right here at home. \"Salespeople in the shops say they have the feeling Austrians were only waiting for the chance to buy colourful fashion,\" Daniela Steurer from Signa Holding, the group behind the Golden Quarter luxury bloc, told AFP. With some 77,600 millionaires, according to Liechtenstein-based investment firm Valluga, Austria has plenty of wealthy locals able to splurge. The timing of this luxury drive may seem odd, so soon after the financial crisis and amid continuing austerity. But \"the super-rich are totally unfazed by the global crisis,\" Kettner told AFP. If anything, the surprising thing is that a luxury boom did not occur sooner in a city decked out with grand palaces and elegant cafes, where waltzing at a ball is still a popular pastime. \"Vienna was always a bit of a Sleeping Beauty,\" said Paul Dutschmann, marketing chief at the recently opened Palais Hansen Kempinski, which boasts the city\'s most expensive suite at 15,000 euros per night. \"Vienna really only started growing in the last 10-20 years,\" thanks in part to the opening up of the former Soviet bloc and a boom in Asian travel. Even with the latest offerings, the Austrian capital pales in comparison with other European cities, with just 19 five-star hotels. Prague, a smaller city, has 42 and Barcelona 24, noted Kettner. \"For a city of this size... there is still room (for growth),\" he said. With new five-star hotels offering iPads in every room, personal trainers and even the use of a rented Jaguar, classic establishments like the Hotel Sacher have also launched massive refurbishments to keep up. Rather than crowding the market, the arrival of so many big names \"is revitalising the sector: there\'s something for everyone,\" said Dutschmann. Last year, Vienna had twice as many five-star hotel guests as in 2002. After Germans and Italians, Russians were the third-largest group of foreign tourists. Overnight stays meanwhile jumped by 63 percent from 2011 for guests from Saudi Arabia, 40 percent for China and 39 percent for Brazil, the next big market. \"People won\'t come here for luxury alone. But it\'s a plus, to satisfy a class of people who would come to Vienna anyway but not necessarily for shopping,\" said Steurer. Frequent international conferences here also attract generous visitors -- they spend almost twice as much as the average tourist -- according to the Vienna Tourist Board. For the Vienna Economic Chamber\'s Helmut Schramm, the booming luxury sector is a priceless asset to the city. \"It is still just a small percentage, but it greatly enhances Vienna\'s status.\"

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today traditional vienna goes brand crazy in luxury facelift Arab Today, arab today traditional vienna goes brand crazy in luxury facelift

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today traditional vienna goes brand crazy in luxury facelift Arab Today, arab today traditional vienna goes brand crazy in luxury facelift

 



Arab Today, arab today
Arab Today, arab today Youssra depended on colored foam

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam
Arab Today, arab today unveils Joon - the 'millenials' airline

GMT 13:36 2017 Saturday ,23 September

unveils Joon - the 'millenials' airline
Arab Today, arab today Etiquette expert underlines importance of gifts

GMT 17:52 2017 Sunday ,03 September

Etiquette expert underlines importance of gifts
Arab Today, arab today Iran tests new medium-range missile

GMT 21:24 2017 Saturday ,23 September

Iran tests new medium-range missile
Arab Today, arab today Saudi Arabia to unblock internet calling apps

GMT 11:31 2017 Wednesday ,20 September

Saudi Arabia to unblock internet calling apps
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Ministry seeks to improve education

GMT 14:49 2017 Sunday ,17 September

Ministry seeks to improve education
Arab Today, arab today All eyes on May as she prepares

GMT 10:16 2017 Friday ,22 September

All eyes on May as she prepares
Arab Today, arab today Big Western brands polluting oceans

GMT 20:10 2017 Saturday ,23 September

Big Western brands polluting oceans
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today Carmakers face billions in European

GMT 12:37 2017 Saturday ,23 September

Carmakers face billions in European
Arab Today, arab today Mercedes pumps 1 bln euros    

GMT 06:04 2017 Friday ,22 September

Mercedes pumps 1 bln euros    
Arab Today, arab today Lebleba is preoccupied in filming 'Back Street'

GMT 08:56 2017 Thursday ,21 September

Lebleba is preoccupied in filming 'Back Street'
Arab Today, arab today Puerto Rico, Virgin Islands brace

GMT 12:01 2017 Wednesday ,20 September

Puerto Rico, Virgin Islands brace

GMT 08:59 2017 Wednesday ,20 September

Youssra prepares for launching her program

GMT 18:09 2017 Thursday ,21 September

China lifts 10-year travel ban

GMT 16:53 2017 Saturday ,02 September

Mai importance of gifts during Eid Al-Adha

GMT 06:21 2017 Wednesday ,20 September

France hopeful of persuading Trump

GMT 10:46 2017 Saturday ,05 August

Nanis reveals simple ideas for home renovation

GMT 08:39 2017 Friday ,22 September

New Hurdles as Republicans Rush

GMT 06:49 2017 Friday ,22 September

O'Leary: Could ground more planes

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 12:46 2017 Thursday ,21 September

Google likely to buy stake in Taiwan smartphone maker HTC

GMT 11:37 2017 Saturday ,12 August

Fashion designer reveals her new collection
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday