socialising new face of business pr
Last Updated : GMT 14:38:32
Arab Today, arab today
Arab Today, arab today

Socialising new face of business PR

Arab Today, arab today

Arab Today, arab today Socialising new face of business PR

Abu Dhabi - Arabstoday

Movie stars, celeb chefs, celebrated writers, or famed anyone, they’ve all stepped out of the telly, books, newspaper columns or movies, and into own virtual space. Social media has blurred the lines between the famed and the lesser mortals, like us. Being such a powerful tool, social media, if not managed honestly, does have a flipside. It’s a place that could land anyone in trouble, if they didn’t watch their back. Considering there’s a massive population who are twitter/FB addicts, it’s only befitting that we take a quick session on online etiquettes with Dubai’s social media guru Akanksha Goel, who sums it up with, “There’s a saying that ‘If you wouldn’t say it your mother, don’t say it online”. A partner at Socialize, a social media agency and training house, Akanksha is surprised at the hoopla surrounding social media decorum, stating, “It’s only basic communication etiquette. If you are attending a party, it’s highly unlikely that you’d say something mean to the host. And even if you did, you’d convey it to the host directly, without making a hue and cry about it.” She, however, concurs that people, sometimes, do tend to use “attention tactics” online. “This is why, as a brand, one of our crisis management protocols enables us to take out negative posts off the walls, and continue the conversation offline. This way we address the issue, offline, without making it a big deal online.” But what twitter/FB users must realise is that whatever they voice in the virtual world is recorded. “And employers are looking up candidates on social media before hiring them, so youngsters need to know that their digital presence does make a difference to their future and they need to have a clean virtual image.” The rules of communication, Akanksha maintains, are the same for telephone and e-mail. “You wouldn’t SMS, e-mail or call someone and talk badly about the government. At least, in some parts you wouldn’t. So why do it on twitter? That’s just common sense.” And this applies to those in their mid-level careers, who have access to a whole lot of classified info, as well. “It (FB/twitter) is still a public forum, so you don’t want to leak anything out, or put anything out as it could be held against you. It’s just like e-mail, you wouldn’t send confidential material via e-mail, so why do it on twitter? “The kind of employees, who would go against the company handbook on phone/e-mail would do the same on social media,” she reiterates. Often, people commit the mistake of overlooking the privacy settings on their online accounts, leading to more slip-ups. “Privacy settings (on FB) are easy, it’s just a tiny button that shows you exactly who is viewing your posts, but just like your e-mail, even your posts can be shared/forwarded and telecast to people outside your friend circle. So, the onus lies on you. It’s much like something you tell someone in confidence at a party, and hope it stays a secret.” Similarly, companies, must understand, that “the same rule that applies for their PR and web channel, does apply for social media. People do take a brand’s FB page very seriously, because it is an official mode of communication.” There have been instances, Akanksha recalls, when comments had to be pulled out of the walls of certain tech companies, after it was flagged and circulated by customers as facts. “After we commented to someone’s question about how a new operating system was going to come into play, it was suddenly sent to all tech sites saying ‘Look this is true, it’s coming’.” Censorship, Akanksha insists, is not specific to the UAE. “It’s not so much the UAE. It’s everywhere. You don’t want to offend anyone’s cultural or religious sentiments. There are cases exclusive to the UAE, like a strict censorship during Ramadan, but I don’t think the UAE has anything unusual.”

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

socialising new face of business pr socialising new face of business pr

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

socialising new face of business pr socialising new face of business pr

 



Arab Today, arab today
Arab Today, arab today Jordanian woman reveals her project

GMT 00:46 2017 Saturday ,11 November

Jordanian woman reveals her project
Arab Today, arab today Prince's vision spurs new Cornwall village

GMT 03:12 2017 Saturday ,18 November

Prince's vision spurs new Cornwall village
Arab Today, arab today Keep kids busy at Thanksgiving gatherings

GMT 11:14 2017 Friday ,10 November

Keep kids busy at Thanksgiving gatherings
Arab Today, arab today Israel ready to cooperate with Saudi

GMT 06:31 2017 Friday ,17 November

Israel ready to cooperate with Saudi
Arab Today, arab today Presenter Sherine Ramahi proud of her career

GMT 06:46 2017 Sunday ,19 November

Presenter Sherine Ramahi proud of her career
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Australian academic's book pulled

GMT 15:20 2017 Monday ,13 November

Australian academic's book pulled
Arab Today, arab today May under Brexit pressure at EU reform summit

GMT 02:14 2017 Saturday ,18 November

May under Brexit pressure at EU reform summit
Arab Today, arab today Delhi half-marathon to go ahead

GMT 03:51 2017 Saturday ,18 November

Delhi half-marathon to go ahead
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today Tesla unveils its all-electric semi truck

GMT 02:59 2017 Saturday ,18 November

Tesla unveils its all-electric semi truck
Arab Today, arab today Baidu speeds up AI progress

GMT 11:46 2017 Friday ,17 November

Baidu speeds up AI progress
Arab Today, arab today Hanan Metawe denies apology for “Major Treason”

GMT 12:22 2017 Thursday ,16 November

Hanan Metawe denies apology for “Major Treason”
Arab Today, arab today paObama climate envoy slams Trump's rejection

GMT 16:04 2017 Friday ,17 November

paObama climate envoy slams Trump's rejection

GMT 08:06 2017 Wednesday ,15 November

Ayten Amer happy for “The Flood” success

GMT 11:15 2017 Thursday ,16 November

Angola oil boss sacked by father's protege

GMT 18:41 2017 Friday ,20 October

Designer Aql Faqih aspires to innovation

GMT 11:38 2017 Wednesday ,15 November

Unloved vultures fight for their survival

GMT 11:49 2017 Thursday ,17 August

Egyptian artist presents new collection of designs

GMT 06:13 2017 Friday ,17 November

Pope denounces healthcare inequality

GMT 05:18 2017 Thursday ,16 November

Boeing announces $27bn from flydubai

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday