Arab Today, arab today sentimentality scoops super bowl ads
Last Updated : GMT 00:26:33
Arab Today, arab today
Arab Today, arab today

Sentimentality scoops Super Bowl ads

Arab Today, arab today

Arab Today, arab today Sentimentality scoops Super Bowl ads

Washington - AFP

Unabashed sentimentality took the unofficial Super Bowl trophy for advertising brilliance on Sunday, with draft horses and pickup trucks both putting a lump in America\'s collective throat. Budweiser\'s touching pocket narrative of an equine farmer reunited on the streets of Chicago with the Clydesdale he nurtured from birth for the beer\'s signature draft horse team was a run-away hit with viewers and critics alike. New York ad agency Anomaly married the heartwarming imagery with Fleetwood Mac\'s sorrowful \"Landslide\" for the 60-second spot that went to invite a real-life newborn Budweiser foal via the brewer\'s Twitter account. USA Today said the Budweiser ad took first place in its online reader-voted Ad Meter survey of Super Bowl commercials. \"Weepy, sentimental, nostalgic,\" wrote Kim Wheaton of Advertising Age in an instant analysis of the night\'s 50-plus commercials on the industry journal\'s website (www.adage.com). \"I don\'t care. This is everything I want from a Budweiser Super Bowl spot.\" Viewers were still going onto Twitter to admit to shedding tears when Ram, the pickup division of Chrysler, weighed in a few minutes after Budweiser with a solemn ode to rural America created by Texas ad agency Richards Group. It married spectacular photography of the Great Plains with late conservative broadcaster Paul Harvey\'s 1978 essay \"So God Made a Farmer\" -- and never revealed until the final few seconds that it was selling a truck. \"From the second it started to the last frame, I sat silent and mesmerized,\" tweeted Rick Liebling, an expert on the relationship between culture and creative advertising at New York ad agency Y&R. Patriotism figured in another Chrysler spot, this time for Jeep, that celebrated the homecoming of American soldiers from Afghanistan. The Super Bowl is the single most watched event on US television, easily pulling in more than 100 million viewers, and this year CBS was selling 30 seconds of ad time for as much as $3.8 million. \"This is the ultimate spectacle of sports,\" said Andrew Billings, director of the University of Alabama Program in Sports Communication. \"This is the pinnacle of the ads industry.\" But big-budget advertisers\' best-laid plans to generate and sustain social media buzz got waylaid by the 34-minute partial blackout that hit the Superdome in New Orleans in the third quarter of the game. That freak incident got people tweeting about the blackout instead of the ads, although Oreo made the most of the moment with an Instagram of its iconic cookie and the slogan: \"You can still dunk in the dark.\" While Pepsi indulged in the luxury of its spokeswoman Beyonce performing the half-time show, Coca-Cola invited viewers to go online and select the ending of its commercial, a Technicolor race through the desert for a bottle of Coke. The winner climax -- the bus-driving showgirls in pink won out over the cowboys and the bikers -- was aired just minutes after the Baltimore Ravens\' victory over the San Francisco 49s. Many of Sunday\'s ads were released in the days leading up to the Super Bowl, including one from Volkswagen that some thought \"racist\" for depicting a cheerful Beetle-driving white office worker speaking in a Jamaican accent. With Apple sitting out this year\'s game, the field was clear for Samsung, its arch rival in the smartphone market, to declare itself \"the next big thing\" with wise-cracking Seth Rogan and Paul Rudd plus a LeBron James cameo. Fellow comedienne Amy Poehler managed to fit herself into a front-loading washing machine for electronics retailer Best Buy, while Israeli swimsuit model Bar Refaeli made out with a ruddy-faced geek named Walter for GoDaddy.com. \"That was disgusting,\" was one typical reaction on Twitter to the latter, but the website hosting service had nothing to complain about -- the backlash only helped get its #thekiss hashtag trending for a good part of the first quarter.Budweiser Super Bowl advert

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today sentimentality scoops super bowl ads Arab Today, arab today sentimentality scoops super bowl ads

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today sentimentality scoops super bowl ads Arab Today, arab today sentimentality scoops super bowl ads

 



Arab Today, arab today
Arab Today, arab today Youssra depended on colored foam

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam
Arab Today, arab today Egypt tourism revival steady but slow

GMT 16:04 2017 Tuesday ,19 September

Egypt tourism revival steady but slow
Arab Today, arab today Etiquette expert underlines importance of gifts

GMT 17:52 2017 Sunday ,03 September

Etiquette expert underlines importance of gifts
Arab Today, arab today 600,000 children may flee to Bangladesh

GMT 06:49 2017 Monday ,18 September

600,000 children may flee to Bangladesh
Arab Today, arab today Equifax executives step down

GMT 16:16 2017 Saturday ,16 September

Equifax executives step down
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Ministry seeks to improve education

GMT 14:49 2017 Sunday ,17 September

Ministry seeks to improve education
Arab Today, arab today New Zealand opposition looks

GMT 10:35 2017 Thursday ,14 September

New Zealand opposition looks
Arab Today, arab today 5,000 'Dieselgate' deaths in Europe per year

GMT 19:18 2017 Monday ,18 September

5,000 'Dieselgate' deaths in Europe per year
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today Five trends at the Frankfurt auto show

GMT 12:04 2017 Monday ,18 September

Five trends at the Frankfurt auto show
Arab Today, arab today Renault-Nissan to launch

GMT 10:44 2017 Saturday ,16 September

Renault-Nissan to launch
Arab Today, arab today Eman Al Assy receives three offers

GMT 06:31 2017 Saturday ,16 September

Eman Al Assy receives three offers
Arab Today, arab today 'Severe' Typhoon Doksuri pounds Vietnam

GMT 15:49 2017 Friday ,15 September

'Severe' Typhoon Doksuri pounds Vietnam

GMT 11:10 2017 Friday ,15 September

Fadl Shaker retreats from surrendering himself

GMT 05:05 2017 Tuesday ,12 September

Pregnant woman's suicide roils China

GMT 16:53 2017 Saturday ,02 September

Mai importance of gifts during Eid Al-Adha

GMT 10:25 2017 Thursday ,14 September

Greece fumbled oil spill response

GMT 10:46 2017 Saturday ,05 August

Nanis reveals simple ideas for home renovation

GMT 04:45 2017 Sunday ,17 September

France's hurricane-hit St Martin

GMT 21:57 2017 Sunday ,17 September

Russia and Iraq restore air travel

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 12:56 2017 Friday ,15 September

Apple's grand plan in Ireland held up by a forest

GMT 11:37 2017 Saturday ,12 August

Fashion designer reveals her new collection
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday