Arab Today, arab today voice of china sets new ad auction record
Last Updated : GMT 19:10:18
Arab Today, arab today
Arab Today, arab today

\"Voice of China\" sets new ad auction record

Arab Today, arab today

Arab Today, arab today \"Voice of China\" sets new ad auction record

London - XINHUA

\"The Voice of China\" on Friday fetched a record sponsorship fee for its forthcoming second season after resounding success this summer fanned a gold rush around the variety show. The program, a Chinese version of the Dutch series \"The Voice of Holland,\" raised 1 billion yuan (160 million U.S. dollars) in advertisement bidding for its second season, which is scheduled to be broadcast next year. The JDB Group, a Hong Kong-based herbal tea maker, won the exclusive naming rights for the second season with a bid of 200 million yuan, or over 13 million yuan per episode, smashing previous records for variety shows broadcast by local Chinese TV stations. \"After meticulous assessment, we believe the price is worth the value,\" said Wang Yuegui, who represented JDB in Friday\'s auction. The company obtained the exclusive naming rights for the first season of \"The Voice\" with 60 million yuan, and the surge in price was expected due to the show\'s immense popularity. Since being introduced by Zhejiang TV in east China\'s Zhejiang Province in July, \"The Voice\" has been applauded for focusing on grassroots talents and the judges\' warm and inspiring remarks have attracted many fans -- a sharp contrast to the pungent sarcasm rife in Chinese talent shows. The show\'s popularity has drawn record advertising revenue. Its final episode, staged on Sept. 30, attracted ad spending of 500,000 yuan per second.

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today voice of china sets new ad auction record Arab Today, arab today voice of china sets new ad auction record

 



Arab Today, arab today

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today voice of china sets new ad auction record Arab Today, arab today voice of china sets new ad auction record

 



Arab Today, arab today Designer Rania Adel reveals her new collection

GMT 17:59 2017 Monday ,12 June

Designer Rania Adel reveals her new collection
Arab Today, arab today France defies terrorism through tourism

GMT 15:18 2017 Saturday ,20 May

France defies terrorism through tourism
Arab Today, arab today Mai Al-Jeddawi presents décor ideas for Ramadan
View News in Arabic - Business: نفط وبتروكيماويات
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday