Arab Today, arab today pakistan’s textile manufacturers vie for domestic dominance
Last Updated : GMT 18:20:24
Arab Today, arab today
Arab Today, arab today

Pakistan’s textile manufacturers vie for domestic dominance

Arab Today, arab today

Arab Today, arab today Pakistan’s textile manufacturers vie for domestic dominance

Islamabad - Arabstoday

As summer draws near in Pakistan, a fierce war over domestic cloth and garments markets is being waged all over the country. In mega metropolises like Karachi and Lahore, huge roadside billboards of lawn brands dominate city skylines; evidence of the aggressive advertisement campaigns employed by major players to capture domestic markets. The textile, popular among women in the summer season, has suddenly become a ‘hot’ commodity. Designer lawns produced by the likes of Deepak Parwani, HSY, Kayseria, etc are in huge demand in domestic markets, as well as affluent segments of overseas Pakistani communities in the Middle East, Europe and the Americas. According to London-based Edbiz Consulting — who have an office in Islamabad — the estimated annual size of the lawn market in Pakistan is no less than Rs50 billion. This makes it one of the most demanded seasonal consumer items every year. Given its immense popularity, the Pakistani lawn fabric can be developed as a major export item on the back of strong domestic consumption. The production of lawn can be used as an engine of growth for Pakistani textiles. It would be a great help to the industry if the All Pakistan Textile Mills Association (Aptma) commissions a global campaign to identify summer fabrics in other parts of the world, for which the lawn can be substituted. In tropical countries like Malaysia and Indonesia, baju kurung for women is very similar to the Pakistani shalwar kameez. Exploring these markets for exports will ensure continuous economic activity for lawn manufacturers in Pakistan whose products are merely a summer attraction. Edbiz Consulting projects that targeting three additional markets -Indonesia, Malaysia and Brunei Darussalam — can easily double the size of the market for Pakistani summer lawns. Research should be sponsored and Pakistani lawns promoted in international trade. Major players in the market must contribute to a research and development fund set up under Aptma. Also, trade fairs and exhibitions showcasing the fabric must be organised in targeted countries, especially Indonesia, Malaysia and Brunei Darussalam.

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today pakistan’s textile manufacturers vie for domestic dominance Arab Today, arab today pakistan’s textile manufacturers vie for domestic dominance

 



Arab Today, arab today
Arab Today, arab today Prepares to present her new collection

GMT 14:29 2017 Monday ,20 February

Prepares to present her new collection
Arab Today, arab today Tourism shows signs of recovery

GMT 09:59 2017 Monday ,20 February

Tourism shows signs of recovery
Arab Today, arab today Sarah Belamesh designs antiques of "ceramic"

GMT 19:45 2017 Monday ,20 February

Sarah Belamesh designs antiques of "ceramic"
Arab Today, arab today 11 family members dead in rebel push

GMT 07:57 2017 Tuesday ,21 February

11 family members dead in rebel push
Arab Today, arab today To probe sexual harassment claims

GMT 10:08 2017 Tuesday ,21 February

To probe sexual harassment claims

GMT 14:57 2017 Monday ,20 February

A giant initial public offering on track

GMT 14:50 2017 Monday ,20 February

Energy Market Research

GMT 09:38 2017 Monday ,20 February

Japan returns to trade deficit in January

GMT 07:16 2017 Monday ,20 February

Global arms trade highest since Cold War

GMT 06:10 2017 Monday ,20 February

Tourism shows signs of recovery in Egypt

GMT 05:45 2017 Monday ,20 February

Brexit U-turn ruled out by many in EU
View News in Arabic - Business: نفط وبتروكيماويات
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today 57 monkeys carrying 'invasive' genes

GMT 16:00 2017 Tuesday ,21 February

57 monkeys carrying 'invasive' genes
Arab Today, arab today 63-Year-Old Woman Delivers Baby

GMT 12:35 2017 Tuesday ,21 February

63-Year-Old Woman Delivers Baby
Arab Today, arab today Small ponds have outsized impact

GMT 15:53 2017 Tuesday ,21 February

Small ponds have outsized impact
Arab Today, arab today Pluto's unruly moons

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today Nissan enhances sales in most markets

GMT 14:08 2017 Monday ,20 February

Nissan enhances sales in most markets
Arab Today, arab today Competes Sweden and Germans by S90

GMT 22:36 2017 Thursday ,16 February

Competes Sweden and Germans by S90
Arab Today, arab today Ahmed Fahmy stresses he did not ignore singing

GMT 06:34 2017 Sunday ,19 February

Ahmed Fahmy stresses he did not ignore singing
Arab Today, arab today London to tax old cars

GMT 14:06 2017 Friday ,17 February

London to tax old cars

GMT 21:11 2017 Saturday ,18 February

Egypt to hold first session of Arab film festival

GMT 06:50 2017 Wednesday ,15 February

Tragic fluctuations of Bakhtiari's life revealed

GMT 19:10 2017 Friday ,17 February

Hats, scarves add beauty to women

GMT 20:41 2017 Wednesday ,15 February

Teach monkeys to recognize themselves in mirror

GMT 23:29 2017 Thursday ,16 February

Home built on sand castles-style costs $8m

GMT 14:51 2017 Monday ,20 February

Ways to acquire presentation skills

GMT 19:16 2017 Friday ,17 February

Aziz House ready to host the tourists

GMT 13:12 2015 Saturday ,09 May

Sheikh Sultan opens Sharjah Centre

GMT 12:39 2017 Monday ,20 February

newest smartphone another winner for Huawei

GMT 13:16 2017 Tuesday ,14 February

First fashion model with Down syndrome
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday