Media firm extends Bahrain airport ads deal

Middle East Media (MEM) has extended a contract to be the exclusive advertising firm inside Bahrain International Airport. It has signed a six-year contract with Bahrain Airport Company, the airport's operator, the company said in a statement. MEM has operated the advertising concession for BIA since 2007 and, as part of the deal, will invest in new displays around the airport. Serving more than 8 million passengers annually, Bahrain International is the capital's global gateway, catering to more than 35 international airlines that connect it to more than 53 destinations. "BIA is in an exciting phase with the impending expansion and this agreement is another step towards its success as a world-class aviation hub," said Gordon Dewar, CEO, BAC. "We have a deep understanding of MEM's first-rate media products and together, look to help businesses reach the ever-changing marketing mix that is Bahrain and offer the unique canvas of BIA as a backdrop to the world's leading brands," he added. Through the new partnership, MEM will work with an international design company to broaden its portfolio of media solutions. Fathi Al Mohammad, managing director, MEM Group, said: "We are excited to continue our relationship with BAC and look forward to creating a new energy that will complement the world-class facility. "The demographic profile of BIA is diverse and we are thrilled to introduce our latest advertising platforms to this audience segment."