Kuwait launches consumer awareness campaign

Kuwait is launching an intense media awareness campaign to protect consumers from commercial fraud, monopolization and price increase exaggeration, starting from June, 22. The campaign's most important goal is familiarizing consumers with their right to replace or return unwanted purchased goods according to the Ministerial Decree No. 555 of 2012, said the Ministry of Commerce and Industry Assistant Undersecretary for Consumer Protection Abdullah Al-Enezi. One of these aspects will shed light on the dangers of energy drinks on health - which could lead to death in some instances - thus discouraging their purchase. During this time, the ministry also intends to popularise its consumer protection hotline: 135, in addition to periodically-updated smartphone applications that include the prices of internet goods, he added. Meanwhile, a team has been formed to follow up on the performance of the campaign, measuring its effectiveness and writing up reports on its results on a regular basis according to the schedule prepared for it, noted the official. "The ministry is preparing another campaign that is to be launched immediately after the current one, which will be on the rationalization and improvement of consumption for both citizens and residents." "Now that the holy month of Ramadan is coming, the ministry will set a plan to adjust the prices of goods in coordination with the Federation of Cooperative Societies to determine prices, provide all supplier goods and prevent monopolization and price exaggeration growth," Al-Enezi concluded.