Arab Today, arab today facebook seen at turning point as mobile ads surge
Last Updated : GMT 05:17:13
Arab Today, arab today
Arab Today, arab today

Facebook seen at turning point as mobile ads surge

Arab Today, arab today

Arab Today, arab today Facebook seen at turning point as mobile ads surge

New York - AFP

Facebook shares vaulted to their highest level in over a year Thursday as news of surging mobile revenues marked what some called a turning point for the social networking giant. The shares leapt 29.6 percent to close at $34.36, the highest since Facebook\'s first day of trade after its public offering in May 2012. Facebook shares had fallen sharply after the highly anticipated IPO last year and have yet to get back to the offering price of $38. Analysts have spotlighted doubts on mobile ad revenue growth as a major hurdle for the stock. But the company has aggressively changed its online format to enable it to follow its one billion members onto smartphones or tablets as lifestyles increasingly revolve around accessing the Internet from mobile devices. Facebook reported net income in the second quarter of $331 million compared with a loss of $157 million in the year-ago period. Revenue for the quarter that ended June 30 climbed to $1.81 billion, up 53 percent from the same period a year earlier. Some 41 percent of its ad revenues came from mobile, compared with 30 percent in the prior quarter and virtually nothing a year ago. \"Frankly, this was one of the strongest quarterly earnings reports for any Internet company we have seen since the financial crisis,\" said Jordan Rohan at Stifel Nicolaus. \"An inflection quarter. Facebook realized a massive acceleration in ad revenue growth... we believe Facebook is both under-owned and under-estimated.\" Arvind Bhatia at Sterne Agee said the results show that \"Facebook\'s mobile transition has been highly successful,\" and suggested there is more room for growth. \"We estimate Facebook\'s market share of online advertising is currently between five and 10 percent only,\" the analyst said. \"We believe Facebook is well positioned to grow its market share significantly.\" Jefferies analyst Brian Pitz cited \"impressive results that we believe ameliorate key investor concerns.\" Pitz also said the report showed that \"engagement\" by teens is holding up and advertisers are looking more at the social network. \"Importantly, e-commerce companies are increasingly becoming big advertisers on Facebook, setting the company up for a strong holiday,\" he said. Facebook last year directly integrated ads into user\'s newsfeed, whereas previously they had been segregated onto the right side of the screen and not visible on smartphones. Some observers have questioned whether the aggressive marketing could alienate customers. But Facebook officials said on a conference call that the shift is popular with advertisers and has not so far angered users. Of Facebook\'s 1.15 billion monthly users as of June 30, 819 million use a mobile device. Of Facebook 669 million customers who use the site daily, 469 million use a mobile device, according to Facebook. Since Facebook modified the format in 2012, ads now represent about five percent of the content on a user\'s news feed, company officials said. Facebook officials said they have been able to raise the \"cost per click\" when customers pick ads; this contrasts with Google, which troubled investors last week after acknowledging that the cost per click declined. \"News feed ads work,\" Facebook chief financial officer David Ebersman said on a conference call with analysts. The Facebook surge comes during a reporting quarter that has seen familiar names, including Microsoft and Google, struggle with various challenges associated with the shift from personal computers to mobile technology.

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today facebook seen at turning point as mobile ads surge Arab Today, arab today facebook seen at turning point as mobile ads surge

 



Arab Today, arab today
Arab Today, arab today Fadi Kataya explains secrets of  Nancy Ajram's newlook
Arab Today, arab today Messi visit will contribute in tourism

GMT 14:04 2017 Friday ,24 February

Messi visit will contribute in tourism
Arab Today, arab today Expresses Algerian history by woody figures

GMT 13:26 2017 Friday ,24 February

Expresses Algerian history by woody figures
Arab Today, arab today Mental conflict endures

GMT 07:36 2017 Friday ,24 February

Mental conflict endures

GMT 05:20 2017 Thursday ,23 February

WTO ratifies first multilateral trade deal

GMT 21:36 2017 Wednesday ,22 February

Opec needs to prolong cuts to eliminate surplus

GMT 16:32 2017 Wednesday ,22 February

US Treasury chief tells IMF to monitor currencies

GMT 16:08 2017 Wednesday ,22 February

Qatari banks merger to rebalance financial sector

GMT 05:57 2017 Wednesday ,22 February

Britain risks clash with EU over RBS bailout

GMT 05:26 2017 Wednesday ,22 February

Singapore carbon tax would hit refiners, help renewables

GMT 05:18 2017 Wednesday ,22 February

Chinese PM: US should avoid ‘trade war,’
View News in Arabic - Business: نفط وبتروكيماويات
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Reading therapy relieves mental disorders

GMT 15:39 2017 Friday ,24 February

Reading therapy relieves mental disorders
Arab Today, arab today UK appoints 1st Scotland Yard chief in 188 years

GMT 05:14 2017 Thursday ,23 February

UK appoints 1st Scotland Yard chief in 188 years
Arab Today, arab today Ex-yoga missionary unleashes rage

GMT 12:16 2017 Thursday ,23 February

Ex-yoga missionary unleashes rage
Arab Today, arab today Pluto's unruly moons

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today Tesla back into red but revenue grows

GMT 07:27 2017 Thursday ,23 February

Tesla back into red but revenue grows
Arab Today, arab today Nissan enhances sales in most markets

GMT 14:08 2017 Monday ,20 February

Nissan enhances sales in most markets
Arab Today, arab today Wafaa Amer is happy for Sherihan’s return

GMT 07:36 2017 Wednesday ,22 February

Wafaa Amer is happy for Sherihan’s return
Arab Today, arab today Milan laughs while Rome cries

GMT 10:28 2017 Wednesday ,22 February

Milan laughs while Rome cries

GMT 05:19 2017 Tuesday ,21 February

Salma Rashid happy for 'A Whisper of Love'

GMT 12:35 2017 Tuesday ,21 February

63-Year-Old Woman Delivers Baby

GMT 22:42 2017 Thursday ,23 February

Nasima Gamei revives heritage in jewelries

GMT 15:53 2017 Tuesday ,21 February

Small ponds have outsized impact

GMT 20:33 2017 Friday ,17 February

To release new antiques collection

GMT 07:51 2017 Wednesday ,22 February

Mom's immune system accepts babies

GMT 09:59 2017 Monday ,20 February

Tourism shows signs of recovery

GMT 13:12 2015 Saturday ,09 May

Sheikh Sultan opens Sharjah Centre

GMT 20:02 2017 Tuesday ,21 February

Nohan Seyam designs beautiful accessories
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday