Arab Today, arab today facebook profit rise fueled by mobile ad growth
Last Updated : GMT 12:25:59
Arab Today, arab today
Arab Today, arab today

Facebook profit rise fueled by mobile ad growth

Arab Today, arab today

Arab Today, arab today Facebook profit rise fueled by mobile ad growth

San Francisco - AFP

Facebook profit in the first quarter of this year climbed as it used its grip on people\'s online social lives to challenge Google and Apple for revenue from mobile ads and apps. Money from mobile advertising helped Facebook boost its first-quarter profit 58 percent from a year ago to $217 million, and to lift revenues past market forecasts, according to earnings results released Wednesday. Facebook said its monthly active users rose 23 percent from a year ago to 1.11 billion, including 751 million who accessed the network on mobile devices. Mobile ads accounted for 30 percent of advertising revenue for the quarter. The profit was just below market forecasts, but revenues were better than expected, rising 38 percent from a year ago to $1.46 billion. \"We\'ve made a lot of progress in the first few months of the year,\" said Facebook chief executive and co-founder Mark Zuckerberg. \"We have seen strong growth and engagement across our community and launched several exciting products.\" Company highlights during the first three months of the year included the launch of \"Facebook Home\" software, which puts the social network center stage on Android-powered smartphones, and the launch of a set of new ad products. Facebook\'s share of the overall US online advertising market is expected to rise to 6.5 percent this year from 5.9 percent in 2012, according to industry tracker eMarketer. The overall US digital ad market meanwhile surged 14.8 percent to $9.64 billion in the first quarter of this year, eMarketer reported. Spending on advertising on mobile devices such as smartphone and tablets in the United States is expected to surge by more than $3 billion to $7.29 billion this year, with Facebook\'s share growing to 13.2 percent, eMarketer said. Facebook shares have been under pressure since its highly anticipated public offering a year ago. The shares, which were offered last year at $38, lost 1.2 percent Wednesday to stand at $27.43 and showed modest movements in after-hours trades. A key question for Facebook looking ahead is its Home software suite for mobile phones, which has gotten a lukewarm response. The software weaves the social network into the homescreen of phones powered by the latest versions of Android to focus on \"people and not apps.\" As of Wednesday, Google\'s online Play shop indicated that Home had been downloaded fewer than 15,000 times and its overall rating was two stars on a five-star scale. \"Good start/idea, but it needs more options and features,\" a Home user with the screen name Jonathan Rodriguez said in a review. The software, which allows users to see Facebook\'s \"Cover Feed\" when they turn on their phones, became available for download from Google\'s online Play shop in the United States on April 12. A version should be available in Europe in the coming months, according to Facebook. \"This is just the first release,\" Zuckerberg said of Home during an earnings call with financial analysts. \"Over the next few months we hope to push this out much more broadly and get it in the hands of a lot more people.\" Facebook executives laid out a \"roadmap\" that includes improving the quality and targeting of ads shown to members connecting from smartphones or tablets. The strategy includes using Facebook as a platform for the discovery and distribution of third-party apps like those on the virtual shelves of Apple\'s App Store or Google Play. \"Facebook should be a place you can come to spread your apps, and that is showing real traction,\" Zuckerberg said. \"Think how big an opportunity mobile apps can be for Facebook.\" Companies get paid fees by developers for installations of apps. Facebook last week revealed that it was buying Parse, a startup specializing in powering mobile applications, as part of its drive to make the social network friendlier to smartphones and tablet computers. Facebook did not disclose how much it paid for San Francisco-based Parse, but online reports valued the deal at $85 million. Parse provides software developers tools for building applications and handles behind-the-scenes tasks such as data storage and servers, regardless of which mobile devices are involved.

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today facebook profit rise fueled by mobile ad growth Arab Today, arab today facebook profit rise fueled by mobile ad growth

 



Arab Today, arab today
Arab Today, arab today Kanye West puts hijab-wearing model

GMT 12:22 2017 Monday ,20 February

Kanye West puts hijab-wearing model
Arab Today, arab today Tourism shows signs of recovery

GMT 09:59 2017 Monday ,20 February

Tourism shows signs of recovery
Arab Today, arab today To release new antiques collection

GMT 20:33 2017 Friday ,17 February

To release new antiques collection
Arab Today, arab today Optimism on the front line

GMT 07:24 2017 Monday ,20 February

Optimism on the front line
Arab Today, arab today Murder of 2 reporters in Dominican Republic

GMT 22:45 2017 Thursday ,16 February

Murder of 2 reporters in Dominican Republic

GMT 16:23 2017 Sunday ,19 February

Global energy news

GMT 16:05 2017 Sunday ,19 February

Trudeau calls for wider social benefit from economy

GMT 05:57 2017 Sunday ,19 February

How do you say déjà vu in Greek?

GMT 05:26 2017 Sunday ,19 February

US natural gas market tightens

GMT 05:06 2017 Sunday ,19 February

Merkel: Euro is too low for Germany

GMT 04:58 2017 Sunday ,19 February

Swedish PM: Brexit deal in 2 years is unlikely
View News in Arabic - Business: نفط وبتروكيماويات
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Kidogo provides childcare for underserved

GMT 20:24 2017 Wednesday ,15 February

Kidogo provides childcare for underserved
Arab Today, arab today Tragic fluctuations of Bakhtiari's life revealed

GMT 06:50 2017 Wednesday ,15 February

Tragic fluctuations of Bakhtiari's life revealed
Arab Today, arab today London to tax old cars

GMT 14:06 2017 Friday ,17 February

London to tax old cars
Arab Today, arab today Pluto's unruly moons

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today Competes Sweden and Germans by S90

GMT 22:36 2017 Thursday ,16 February

Competes Sweden and Germans by S90
Arab Today, arab today Porsche reveals new 2018 Panamera

GMT 17:31 2017 Wednesday ,15 February

Porsche reveals new 2018 Panamera
Arab Today, arab today Egypt to hold first session of Arab film festival

GMT 21:11 2017 Saturday ,18 February

Egypt to hold first session of Arab film festival
Arab Today, arab today Teach monkeys to recognize themselves in mirror

GMT 20:41 2017 Wednesday ,15 February

Teach monkeys to recognize themselves in mirror

GMT 07:30 2017 Saturday ,18 February

Actress Nadeen Al Rassi views art as her entity

GMT 06:40 2017 Friday ,10 February

MP calls for removing text from Islamic story

GMT 16:08 2017 Wednesday ,15 February

Shawsh reveals her collection "Jewelry of dreams"

GMT 10:26 2017 Tuesday ,14 February

Emergency UN meeting in Harare

GMT 14:04 2017 Tuesday ,14 February

"Lagom" new Swedish concept in interior design

GMT 12:07 2017 Thursday ,16 February

Bite-mimicking malaria vaccine

GMT 19:16 2017 Friday ,17 February

Aziz House ready to host the tourists

GMT 13:12 2015 Saturday ,09 May

Sheikh Sultan opens Sharjah Centre

GMT 17:36 2017 Monday ,13 February

Designer prepares to present 2017 collection
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday