ecommerce platforms competing for double 11 day
Last Updated : GMT 16:22:18
Arab Today, arab today
Arab Today, arab today

E-commerce platforms competing for double 11 Day

Arab Today, arab today

Arab Today, arab today E-commerce platforms competing for double 11 Day

Beijing - XINHUA

BEIJING, Nov. 4 (Xinhuanet) -- Ahead of so-called Singles' Day on the 11th of this month, online sales have already begun peaking. The leading e-retail platform, tmall.com, has promoted its fifty-percent-off discount to lure consumers. They are also trying to attract buyers through social media. Vice President of tmall.com Wang Yulei says more than 20 thousand online stores have joined the Single's Day campaign. "The number of stores going to join the Double 11 Day promotion has doubled. We haven't got a final number of how many products going to be on sale yet. But so far, we've seen many more products planned to be put on shelves with discounts." During last year's Single's Day, tmall.com, together with taobao.com, reached a record high of 19.1 billion yuan in sales volume, which considered a hallmark in the e-commerce history of China. Singles Day was first started by Chinese college students in the 1990s as an antithesis to Valentine's Day, a celebration for people without romantic partners. The timing was based on the date: Nov. 11--or double 11--for singles. Unattached young people would treat each other to dinner or give gifts to woo that special someone and end their single status. But now, the Singles Day has been promoted as a kind of grand craze just for the shopping season kicks off, thanks to thousands of discounted products being promoted online. Taobao.com was the first big e-retail platform which used the double 11 idea to promote sales. Taobao.com reached one million yuan worth of sales volume on that day in 2009, when they first promoted the Singles Day idea. In 2010, that volume increased to 936 million yuan. The figure climbed up to 5.3 billion yuan in 2011, putting huge demand on shipping services, also an iconic moment in e-commerce history. The figure doubled in 2012. The potential for large profits is seducing other e-commerce competitors to get their piece, such as jd.com and suning.com. Manager Li Xi, from JD.com, says they've also got their own strategy to compete on Double 11. "During this year's event, we will carry out small trials with some brands, including time-honored brands and department stores." In many department stores located in Chongqing, customers have already found tmall.com logos attached to products being sold in stores. Customers are very happy to try on the clothes in real stores, and make an order online to enjoy the discounts. Deputy Secretary-In-Chief, Wan Donghui, of China E-commerce Industry Association says this is the trend of commerce to come. "More and more companies in traditional industries or more retailing companies are forging commercial models of OTO, which is from offline to online. For example, the franchise stores are opening their online stores, while online platforms are cooperating with offline stores. I think the trend is, quite obviously, beneficial for everyone." E-commerce is considered to be elbowing out the traditional retailing industry, but the reality is both sides are learning from each other.

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

ecommerce platforms competing for double 11 day ecommerce platforms competing for double 11 day

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

ecommerce platforms competing for double 11 day ecommerce platforms competing for double 11 day

 



Arab Today, arab today
Arab Today, arab today Jordanian woman reveals her project

GMT 00:46 2017 Saturday ,11 November

Jordanian woman reveals her project
Arab Today, arab today Prince's vision spurs new Cornwall village

GMT 03:12 2017 Saturday ,18 November

Prince's vision spurs new Cornwall village
Arab Today, arab today Keep kids busy at Thanksgiving gatherings

GMT 11:14 2017 Friday ,10 November

Keep kids busy at Thanksgiving gatherings
Arab Today, arab today Israel ready to cooperate with Saudi

GMT 06:31 2017 Friday ,17 November

Israel ready to cooperate with Saudi
Arab Today, arab today Airbnb raided by Japan

GMT 01:55 2017 Saturday ,18 November

Airbnb raided by Japan
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Australian academic's book pulled

GMT 15:20 2017 Monday ,13 November

Australian academic's book pulled
Arab Today, arab today May under Brexit pressure at EU reform summit

GMT 02:14 2017 Saturday ,18 November

May under Brexit pressure at EU reform summit
Arab Today, arab today Delhi half-marathon to go ahead

GMT 03:51 2017 Saturday ,18 November

Delhi half-marathon to go ahead
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today Tesla unveils its all-electric semi truck

GMT 02:59 2017 Saturday ,18 November

Tesla unveils its all-electric semi truck
Arab Today, arab today Baidu speeds up AI progress

GMT 11:46 2017 Friday ,17 November

Baidu speeds up AI progress
Arab Today, arab today Hanan Metawe denies apology for “Major Treason”

GMT 12:22 2017 Thursday ,16 November

Hanan Metawe denies apology for “Major Treason”
Arab Today, arab today paObama climate envoy slams Trump's rejection

GMT 16:04 2017 Friday ,17 November

paObama climate envoy slams Trump's rejection

GMT 08:06 2017 Wednesday ,15 November

Ayten Amer happy for “The Flood” success

GMT 11:15 2017 Thursday ,16 November

Angola oil boss sacked by father's protege

GMT 18:41 2017 Friday ,20 October

Designer Aql Faqih aspires to innovation

GMT 11:38 2017 Wednesday ,15 November

Unloved vultures fight for their survival

GMT 11:49 2017 Thursday ,17 August

Egyptian artist presents new collection of designs

GMT 06:13 2017 Friday ,17 November

Pope denounces healthcare inequality

GMT 05:18 2017 Thursday ,16 November

Boeing announces $27bn from flydubai

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday