Arab Today, arab today cosmetic firms eye beautiful future in emerging giants
Last Updated : GMT 09:00:05
Arab Today, arab today
Arab Today, arab today

Cosmetic firms eye beautiful future in emerging giants

Arab Today, arab today

Arab Today, arab today Cosmetic firms eye beautiful future in emerging giants

London - AFP

Global cosmetic firms are turning to emerging markets in the hunt for sales, but they face a challenge tailoring their beauty products to suit new customers in India, China and elsewhere. The Euromonitor research group forecasts global growth worth $64 billion within five years, including $26 billion in the Asia-Pacific region and $22 billion in Latin America. \"If you want to get a piece of the action, then you have to be present,\" Oru Mohiuddin, an analyst from London-based Euromonitor, told AFP. \"We see that growth in emerging markets is enormous.\" L\'Oreal, one of the world\'s largest cosmetics makers, has set up research centres and factories in countries such as India, Mexico and Indonesia, and is adapting marketing and sales strategies to adapt to local consumer habits. The French company estimates that by 2025 annual spending per head on beauty products will have grown in India from three euros to 10 euros (four dollars to 13 dollars) and in China from 12 euros to 57 euros. \"Most groups continue to strengthen their regional and local structures (in emerging markets),\" said Laurent Dusollier, an analyst in Paris for Roland Berger consultants. \"Having established research and development centres, they have created specific products and marketing approaches, and strengthened their management teams.\" One of the key tests for firms trying to tap into new consumer tastes among India\'s 1.2 billion population is to understand that most people shop in small neighbourhood outlets rather than at supermarkets. \"There is a challenge of distribution and product availability, especially as there is no modern-style trading,\" said Dusollier. L\'Oreal has experimented with selling products in cheap, individual sachets for a few rupees, and says 750,000 small shops now offer its goods nationwide. The company has also used Garnier, which it owns, to develop a special range of products that use Indian ingredients, and is testing make-up products to expand beyond hair and skincare sales. \"Our ambition is to become the number-one beauty company in Asia-Pacific and the number one among emerging upper and middle class consumers,\" L\'Oreal\'s regional managing director Jochen Zaumseil said in Mumbai last week. \"We expect strong growth in the next decade,\" he said, adding the company wanted to make products \"more accessible\" and that it was considering mergers and acquisitions. India\'s economic growth has slowed sharply from nearly 10 percent four years ago to 5.5 percent in the latest quarterly figures -- but Zaumseil says that in 2011 L\'Oreal grew by 25 percent in the country. The company sees the high-end section of the market as the most attractive target, as it believes at least 60 percent of wealthy Indians currently buy luxury goods while travelling abroad. The rapid emergence of sleek new shopping malls in cities like New Delhi, Mumbai and Bangalore points to a solid future for L\'Oreal\'s elite brands including Lancome, Yves Saint Laurent and Kiehl. \"This is a long-term game and a very new market,\" said Dinesh Dayal, chief operating officer for L\'Oreal India.

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today cosmetic firms eye beautiful future in emerging giants Arab Today, arab today cosmetic firms eye beautiful future in emerging giants

 



Arab Today, arab today
Arab Today, arab today Fadi Kataya explains secrets of  Nancy Ajram's newlook
Arab Today, arab today Messi visit will contribute in tourism

GMT 14:04 2017 Friday ,24 February

Messi visit will contribute in tourism
Arab Today, arab today Expresses Algerian history by woody figures

GMT 13:26 2017 Friday ,24 February

Expresses Algerian history by woody figures
Arab Today, arab today Iran complying with nuclear deal

GMT 07:14 2017 Saturday ,25 February

Iran complying with nuclear deal
Arab Today, arab today Zainab al-Maliki reveals herTV presenter models

GMT 18:12 2017 Friday ,24 February

Zainab al-Maliki reveals herTV presenter models

GMT 05:20 2017 Thursday ,23 February

WTO ratifies first multilateral trade deal

GMT 21:36 2017 Wednesday ,22 February

Opec needs to prolong cuts to eliminate surplus

GMT 16:32 2017 Wednesday ,22 February

US Treasury chief tells IMF to monitor currencies

GMT 16:08 2017 Wednesday ,22 February

Qatari banks merger to rebalance financial sector

GMT 05:57 2017 Wednesday ,22 February

Britain risks clash with EU over RBS bailout

GMT 05:26 2017 Wednesday ,22 February

Singapore carbon tax would hit refiners, help renewables
View News in Arabic - Business: نفط وبتروكيماويات
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Reading therapy relieves mental disorders

GMT 15:39 2017 Friday ,24 February

Reading therapy relieves mental disorders
Arab Today, arab today UK appoints 1st Scotland Yard chief in 188 years

GMT 05:14 2017 Thursday ,23 February

UK appoints 1st Scotland Yard chief in 188 years
Arab Today, arab today Ex-yoga missionary unleashes rage

GMT 12:16 2017 Thursday ,23 February

Ex-yoga missionary unleashes rage
Arab Today, arab today Pluto's unruly moons

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today 'Constructive' Vauxhall talk with union

GMT 08:54 2017 Saturday ,25 February

'Constructive' Vauxhall talk with union
Arab Today, arab today Tesla back into red but revenue grows

GMT 07:27 2017 Thursday ,23 February

Tesla back into red but revenue grows
Arab Today, arab today Actress Lobna Abdel Aziz proud of her career

GMT 06:08 2017 Thursday ,23 February

Actress Lobna Abdel Aziz proud of her career
Arab Today, arab today Milan laughs while Rome cries

GMT 10:28 2017 Wednesday ,22 February

Milan laughs while Rome cries

GMT 07:36 2017 Wednesday ,22 February

Wafaa Amer is happy for Sherihan’s return

GMT 12:35 2017 Tuesday ,21 February

63-Year-Old Woman Delivers Baby

GMT 22:42 2017 Thursday ,23 February

Nasima Gamei revives heritage in jewelries

GMT 15:53 2017 Tuesday ,21 February

Small ponds have outsized impact

GMT 20:33 2017 Friday ,17 February

To release new antiques collection

GMT 07:51 2017 Wednesday ,22 February

Mom's immune system accepts babies

GMT 09:59 2017 Monday ,20 February

Tourism shows signs of recovery

GMT 13:12 2015 Saturday ,09 May

Sheikh Sultan opens Sharjah Centre

GMT 20:02 2017 Tuesday ,21 February

Nohan Seyam designs beautiful accessories
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday