Arab Today, arab today chinese ecommerce giants gear up to cash in on singles\ day
Last Updated : GMT 20:04:09
Arab Today, arab today
Arab Today, arab today

Chinese e-commerce giants gear up to cash in on Singles\' Day

Arab Today, arab today

Arab Today, arab today Chinese e-commerce giants gear up to cash in on Singles\' Day

Beijing - XINHUA

China\'s e-commerce giants are gearing up to cash in by offering online sales promotions for Singles\' Day, which falls on November 11 each year. The grassroots\' self-proclaimed \"holiday\" developed with a self-deprecating tone among China\'s huge unmarried adult population, which is estimated at 180 million. It has gained popularity, proving its true holiday power by generating billions of yuan in sales for the retail business in the past few years. A week ahead of the \"holiday,\" online retailers\' Singles\' Day promotions can be seen everywhere from billboards to websites to mobile TV. Paired with tempting words like \"half-priced,\" \"free delivery,\" \"gifts\" and \"bonus,\" the advertisementsare burning holes in some people\'s pockets. \"I have put the goods into my online cart and I\'ll pay for them on Singles\' Day, as I believe the prices will be most attractive by then,\" said Liu Yue, a treasurer with a private company in Beijing. She said she bought clothes, shoes and a mobile phone online on the same day last year -- all at a 50-percent discount. Singles\' Day got its name from the four \"1\"s that make up the date. The digits look like four bare sticks, which sounds similar to the Chinese word \"guanggun,\" or \"bachelor.\" Singles\' Day was first celebrated in some Chinese universities among unattached students in the 1990s. It became mainstream after Taobao, China\'s biggest online merchant by sales volume, launched a major promotional campaign using the concept as the theme in 2010. On Singles\' Day in 2011, T-mall, Taobao\'s online shopping platform, saw its trade volume skyrocket to 3.36 billion yuan (533 million U.S. dollars), about ten times the platform\'s daily average that year. This year, 77.5 percent of B2C merchants have announced that they will roll out promotional activities on Singles\' Day, according to a report released Wednesday by the China E-Business Research Center. The commercial success of Singles\' Day did not happen overnight, said Su Huiyan, a researcher with iResearch Consulting Group, a Beijing-based research firm on the Internet industry. She said November, which falls near the end of the year, has always been a boom season for shopping. The concept of Singles\' Day makes younger generations a more clear marketing target, asthey have developed an online shopping habit and drive the consumption demand. The soaring number of China\'s online shoppers has helped push the popularity of Singles\' Day. An iResearch report published earlier this year shows that in 2011, the total number of online shoppers in China hit 187 million, representing an increase of 39 million year on year. The number also represents 36.5 percent of China\'s total Internet users that year. \"It\'s a smart marketing strategy that takes advantage of singles, as research has found that young single men and women with some savings after working for several years are more likely to spend for the feelings of joy and satisfaction,\" said Liu Weibing, a professor with China Youth University for Political Sciences. This is exactly what Zhang Nan has in mind. The 29-year-old translator with a joint venture company in Shanghai said she will console herself on Singles\' Day with a shopping spree. \"It\'s time to reward myself with some wonderful items. I\'ve been working so hard this year that I didn\'t have time to get a boyfriend,\" said Zhang. However, Jin Xiaotong, vice president of the Business School of Jilin University, warned consumers make purchases sensibly and avoid impulse buying. \"Singles\' Day is just another gimmick for merchants to boost their sales rather than a caring therapy to comfort those lonely souls,\" said Jin.  

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today chinese ecommerce giants gear up to cash in on singles\ day Arab Today, arab today chinese ecommerce giants gear up to cash in on singles\ day

 



Arab Today, arab today
Arab Today, arab today Saudis await visitors but will they come?

GMT 11:54 2017 Thursday ,23 February

Saudis await visitors but will they come?
Arab Today, arab today Sarah Belamesh designs antiques of "ceramic"

GMT 19:45 2017 Monday ,20 February

Sarah Belamesh designs antiques of "ceramic"
Arab Today, arab today Blind sheikh buried in Egypt

GMT 06:32 2017 Thursday ,23 February

Blind sheikh buried in Egypt
Arab Today, arab today Media host Mona Iraqi stresses her show's success

GMT 15:32 2017 Wednesday ,22 February

Media host Mona Iraqi stresses her show's success

GMT 16:32 2017 Wednesday ,22 February

US Treasury chief tells IMF to monitor currencies

GMT 16:08 2017 Wednesday ,22 February

Qatari banks merger to rebalance financial sector

GMT 05:57 2017 Wednesday ,22 February

Britain risks clash with EU over RBS bailout

GMT 05:26 2017 Wednesday ,22 February

Singapore carbon tax would hit refiners, help renewables

GMT 05:18 2017 Wednesday ,22 February

Chinese PM: US should avoid ‘trade war,’

GMT 20:59 2017 Tuesday ,21 February

Economy good, but homes in German cities overpriced

GMT 05:29 2017 Tuesday ,21 February

Sovereign funds pulled $38bn from markets in 2016
View News in Arabic - Business: نفط وبتروكيماويات
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today To hold social dialogue over secondary school

GMT 07:43 2017 Wednesday ,22 February

To hold social dialogue over secondary school
Arab Today, arab today UK appoints 1st Scotland Yard chief in 188 years

GMT 05:14 2017 Thursday ,23 February

UK appoints 1st Scotland Yard chief in 188 years
Arab Today, arab today Ex-yoga missionary unleashes rage

GMT 12:16 2017 Thursday ,23 February

Ex-yoga missionary unleashes rage
Arab Today, arab today Pluto's unruly moons

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today Tesla back into red but revenue grows

GMT 07:27 2017 Thursday ,23 February

Tesla back into red but revenue grows
Arab Today, arab today Nissan enhances sales in most markets

GMT 14:08 2017 Monday ,20 February

Nissan enhances sales in most markets
Arab Today, arab today Salma Rashid happy for 'A Whisper of Love'

GMT 05:19 2017 Tuesday ,21 February

Salma Rashid happy for 'A Whisper of Love'
Arab Today, arab today Milan laughs while Rome cries

GMT 10:28 2017 Wednesday ,22 February

Milan laughs while Rome cries

GMT 06:41 2017 Monday ,20 February

Janat pleased for issuing 'Good Morning'

GMT 12:35 2017 Tuesday ,21 February

63-Year-Old Woman Delivers Baby

GMT 14:29 2017 Monday ,20 February

Prepares to present her new collection

GMT 15:53 2017 Tuesday ,21 February

Small ponds have outsized impact

GMT 23:29 2017 Thursday ,16 February

Home built on sand castles-style costs $8m

GMT 07:51 2017 Wednesday ,22 February

Mom's immune system accepts babies

GMT 17:46 2017 Saturday ,18 February

Tourist guide reveals methods of tourist attractions

GMT 13:12 2015 Saturday ,09 May

Sheikh Sultan opens Sharjah Centre

GMT 19:10 2017 Friday ,17 February

Hats, scarves add beauty to women
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday