Arab Today, arab today brands rolling out fitness clothes for women
Last Updated : GMT 09:06:14
Arab Today, arab today
Arab Today, arab today

Brands rolling out fitness clothes for women

Arab Today, arab today

Arab Today, arab today Brands rolling out fitness clothes for women

Los Angeles - Arabstoday

With women willing to spend $100 on a pair of cute yoga pants, retailers are racing to make workout clothes that are as much about style as sweat. Athletic clothing has traditionally been relegated to the gym, where women would huff and puff in un-glamorous get-ups think oversized men\'s T-shirts and baggy sweatpants. But now that more women are pursuing active lifestyles juggling Pilates, spinning classes and hikes in Runyon Canyon with busy professional and personal lives what was once a limited market for fitness apparel has taken off. High-end brand Lululemon Athletica has been adding to its yoga and running lines, experimenting with cycling products and opening stores in new markets. Gap Inc\'s Athleta will open seven stores this year, including two in Southern California. Performance athletic company Under Armour Inc is introducing a new yoga collection this summer and redesigning its sports bras and underwear for 2012. Mainstream retailers have caught on. Fast-fashion chain Forever 21 Inc. began selling active wear in February, following Gap, which introduced its GapBodyFit line last fall. Nordstrom Inc and Target Corp, which have their own private-label brands, have been expanding their women\'s sportswear offerings. Even lingerie company Victoria\'s Secret sells yoga pants and \"bralettes.\" \"It\'s an underserved, under-represented market that\'s growing,\" said Howard Tubin, a retail analyst at RBC Capital Markets. \"There is certainly competition, but there\'s room for retailers to pick off a little bit.\" Brands are eager to quickly roll out new merchandise because the core active-wear shopper is the ultimate consumer: female, relatively young, fashion-forward and willing to spend money. \"We are hungry to win this girl over,\" said Adrienne Lofton Shaw, a marketing director at Under Armour. Retailers say they\'re not only filling a void in the sports apparel market, which has predominantly catered to men, but also correcting a long-standing flaw in athletic clothing for women. \"The assortment that has historically been available to them has generally been reverse-engineered from a male garment, made smaller and made pink,\" said Scott Key, senior vice-president at Athleta, which is planning to open 50 stores by 2013. \"Women are demanding true performance items, but that are attuned to their specific needs.\" One of those needs is clothing that is attractive. Women such as Claire Parker, 29, say they work out to feel good but want to look good while doing it, too. Although the yoga-inspired brand\'s merchandise is \"ridiculously priced\" she spent $125 on the shirts she said the clothing was worth it because it \"hides all the imperfections\" and \"decreases jiggle.\" From / Gulf News

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today brands rolling out fitness clothes for women Arab Today, arab today brands rolling out fitness clothes for women

 



Arab Today, arab today
Arab Today, arab today Hats, scarves add beauty to women

GMT 19:10 2017 Friday ,17 February

Hats, scarves add beauty to women
Arab Today, arab today Tourist guide reveals methods of tourist attractions

GMT 17:46 2017 Saturday ,18 February

Tourist guide reveals methods of tourist attractions
Arab Today, arab today To release new antiques collection

GMT 20:33 2017 Friday ,17 February

To release new antiques collection
Arab Today, arab today Optimism on the front line

GMT 07:24 2017 Monday ,20 February

Optimism on the front line
Arab Today, arab today Murder of 2 reporters in Dominican Republic

GMT 22:45 2017 Thursday ,16 February

Murder of 2 reporters in Dominican Republic

GMT 16:23 2017 Sunday ,19 February

Global energy news

GMT 16:05 2017 Sunday ,19 February

Trudeau calls for wider social benefit from economy

GMT 05:57 2017 Sunday ,19 February

How do you say déjà vu in Greek?

GMT 05:26 2017 Sunday ,19 February

US natural gas market tightens

GMT 05:06 2017 Sunday ,19 February

Merkel: Euro is too low for Germany

GMT 04:58 2017 Sunday ,19 February

Swedish PM: Brexit deal in 2 years is unlikely

GMT 20:02 2017 Saturday ,18 February

Gold edges higher as global equities lose momentum
View News in Arabic - Business: نفط وبتروكيماويات
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Kidogo provides childcare for underserved

GMT 20:24 2017 Wednesday ,15 February

Kidogo provides childcare for underserved
Arab Today, arab today Tragic fluctuations of Bakhtiari's life revealed

GMT 06:50 2017 Wednesday ,15 February

Tragic fluctuations of Bakhtiari's life revealed
Arab Today, arab today London to tax old cars

GMT 14:06 2017 Friday ,17 February

London to tax old cars
Arab Today, arab today Pluto's unruly moons

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today Competes Sweden and Germans by S90

GMT 22:36 2017 Thursday ,16 February

Competes Sweden and Germans by S90
Arab Today, arab today Porsche reveals new 2018 Panamera

GMT 17:31 2017 Wednesday ,15 February

Porsche reveals new 2018 Panamera
Arab Today, arab today Egypt to hold first session of Arab film festival

GMT 21:11 2017 Saturday ,18 February

Egypt to hold first session of Arab film festival
Arab Today, arab today Teach monkeys to recognize themselves in mirror

GMT 20:41 2017 Wednesday ,15 February

Teach monkeys to recognize themselves in mirror

GMT 07:30 2017 Saturday ,18 February

Actress Nadeen Al Rassi views art as her entity

GMT 06:40 2017 Friday ,10 February

MP calls for removing text from Islamic story

GMT 13:16 2017 Tuesday ,14 February

First fashion model with Down syndrome

GMT 10:26 2017 Tuesday ,14 February

Emergency UN meeting in Harare

GMT 14:04 2017 Tuesday ,14 February

"Lagom" new Swedish concept in interior design

GMT 12:07 2017 Thursday ,16 February

Bite-mimicking malaria vaccine

GMT 09:03 2017 Thursday ,16 February

Tour guide praises women’s beaches

GMT 13:12 2015 Saturday ,09 May

Sheikh Sultan opens Sharjah Centre

GMT 21:42 2017 Sunday ,12 February

Rania al-Ghazali designs candles of bubbles
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday