For the fourth year in a row, the AXA brand is part of the top 100 Best Global Brands ranking unveiled on Sunday by Interbrand. Overall, the AXA brand value has increased by 1 per cent to 6.75 billion euro, making it the 58th best global brand, the 1st global insurance brand and the 4th French brand across all industries, behind Louis Vuitton, L’Oréal and Danone. AXA’s brand valuation and its leading position notably reflect the quality of service offered by the company to its customers, as well as its commitment to delivering on its brand promise: to always be “available, attentive and reliable”. From gulftoday
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