Al Fajer Information and Services, the Dubai-based exhibition organiser and the Mexican National Association of Supermarkets and Department Stores (ANTAD), have announced a strategic partnership to launch MEGA Sourcing Fair (MSF), a new specialised show to be held in Mexico in March 2015. The move represents international recognition for Dubai's exhibition sector which is now looking to expand its footprint to other regions of the world. Targeted at importers, volume buyers and purchasing managers who aim to source directly from competitive and quality suppliers from all over the world, the new show will be showcasing home products, household and home electronics, fashion accessories and beauty products. Satish Khanna, General Manager of Al Fajer Information '&' Services said, "We are thrilled to announce the launch of this new show and our partnership with ANTAD. As a Dubai based company that handles major exhibitions in the U.A.E., this is a huge leap for us. The local sector is steadily gaining attention from international organisations, thus boosting the Emirate's position on the global front." Manuel Alvarez, Convention Manager, ANTAD, said, "We have chosen to partner with a company based in the U.A.E. because of the potential we see in this country and the great attention it is gaining worldwide. Al Fajer is an ideal partner for such a show thanks to their 28 years of experience in the U.A.E.." "We have chosen Mexico to launch this show because it is the seventh largest economy in the world and the eleventh in purchasing power. The country is also ranked eleventh on the global ranking of population size, with a population of over 113.7 million," Alvarez added. The show will focus on helping companies to source their products globally, which is the process of identifying, developing, and utilising the best source of supply, regardless of location. Al Fajer Information '&' Services, established in 1973, is now a leading exhibition organiser and provider of exhibition services in the Middle East. The company currently organises and manages some premier shows in Dubai and has some 25 international exhibitions in seven countries in its portfolio, as well as offices and agent networks worldwide. ANTAD is a leading group of supermarket chains, including Walmex and Soriana, as well as department stores that operate mainly in Mexico.